1) Which next-generation fan segment (Hispanics, kids, or Generation Y) should be the highest priority? Include specific evidence and support from the focus groups video. 2) What is the root cause of the digital rights management issue? Identify at least two ways that NASCAR can resolve these problems, then make a recommendation. Remember to provide support! 3) Which is a more urgent issue for NASCAR: next-generation fans, or digital rights and social media? Why?
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