The focus of this course is on professional as well as personal development. You need to select one topic discussed in
class or choose a topic of your own and ask my permission to write about it. The purpose of this essay is to enable you to
select a contemporary issue in the hospitality industry and explore it in depth. Both your topic’s relevance to the
current work culture and the affect this trend will have on your career must be discussed.
You must summarise the main points of the topic in general, show insight in the field (i.e. what is it about? how much
impact will it have?), and synthesise other’s thoughts (i.e. does researcher X’s opinions differ from researcher Y’s
opinion? How is this important?). This will demonstrate to me that you are aware of the issues involved. Show that you can
relate ideas these to your own professional development.
Assessment Guidance
Choose a contemporary issue presented in class or discuss with me any other issue and how you wish to approach it.
Make a critical assessment of how this issue relates to you in your professional development and may influence your
career.
In the paper you must state how this issue is personally relevant.
In the introduction present the trend and explain why it is relevant in the hospitality industry. You should also mention
in one or two sentences what the following sections of your paper will discuss.
The main body of your work should start with definitions. Do not use the words ‘Main Body’ as your heading, rather choose
something more specific ( ie. ‘LGBT Trends in Europe’). Use headings and sub-headings to separate different sections.
Answer these basic questions: why, what, how, when and where.
Why is this trend important?
What are the drivers of this trend that justify these particular points you discuss?
Next, ensure you have clearly set out evidence of how this trend is affecting the industry.
Include at least one important case study to demonstrate when and where this trend is most pronounced, and present what
this case study found.
The majority of the work should be related to the work of others from a variety of sources, including books and research
papers. Explore in depth and justify how this impacts the industry.
Please discuss in one short paragraph before the conclusion how this trend might affect you in your future career. What
will be new of different for you as this trend becomes more pronounced?
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