What is expected in your analysis • Explain why you chose this campaign • How and why did the campaign go viral? • Who are the key players that initiated the campaign, and what was their interest in doing it? What historical circumstances triggered the campaign? (track the source of the campaign) • Who was the intended audience? • In your estimation, what were the weaknesses and strengths of the campaign? What was the effect of the campaign and how long did it last? GUIDELINES FOR THE TEXT 8-10 double spaced pages of text Up to 10 pages of illustrations/ screen shots, analytics (in addition to the text) 12-point font, 1 inch margins APA style bibliography Include at least 5 academic sources (they can e from class readings) Include analytics charts or graphs, screen shots or images of campaign source your analytics, screen shots, or images * Pay attention to logos, images, catch phrases; coordination across different
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