The product is rotary dial phone.
target audience: 21 years old metropolitan girl recently awarded and associates degree in fashion Merchandising management from fashion institute of technology. her hair is stayed, mails done, tan sprayed and make up applied to perfection. her days are consumed with styling the light of teens and twenty something in a corporate departement store and hair nigh are squandered in clubs, carefree and wild . she likes to dane , she like to drink , she is a socialite in training.
your challenge is to sell her a rotary dial phone as if it were the newest , hottest things…..
so the requirement is to write 300 words creative brief based on the story that i wrote it above …and you will write the 300 words brief as paragraph based on these question:
What do want to accomplish .? ( objective)
Whom are we talking to ? (Target audience )
What do they think now ? ( Reinforce position or reposition )
Why they should think this ? ( feature and benefit)
What is our message ? ( the one thing and how say it and show it , the tone )
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