Interactive Advertising: A suitable brand for the course is a brand that is intriguing to you

Brand Profile Report (750 words)

For this project, you choose a brand that you will use for all of the course projects and then write a description of your chosen brand.

A suitable brand for the course is a brand that is intriguing to you, has proper amount (not too much, not too little) of information for your analysis, and processes the potential for you to develop innovative interactive advertising for all of the projects of this course, including mobile, social, search and display advertising.

Good research is essential. You should search for information from several databases at the MSU Libraries, such as Hoover’s Company Records, Mergent Online, and Statista. Compare several possible brands before making your selection.

Your brand may be a product or a service. Please refer to some example brands in the appendix. You may choose a brand from the appendix or a brand that is not in the appendix. If you have difficulty to decide, you may email us a few candidate brands for advice.

Your project report should include the following:

Name of the brand, its parent company if any, and brief history.
Two competing brands and a brief description of each.
Sales, market share, and profits of your brand and competing brands.
Present users, competing users, and emerging users of your brand.
Challenges and potentials of your brand.
Any inspirations or difficulties that you encountered in this project.
Important: Always use the latest information when available, double check before use, and give sources of important information items in the report.

Appendix – Example Brands

Adidas, Apple Watch, Art Institute of Detroit, AT&T, Audi SUV, BirchBox, Coach, Ford Explorer, Heineken, Le Tote, L.L Bean, L’Oreal SA, Mattel, NewBalance, Northface, Pure Michigan, Short’s Brewery, The Knot Wedding Planning, Tiffany & Co, Wholefoods, and ZARA

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case study that needs to be summarized and a mental health status evaluation needs to be created

I will be providing you with a case study that needs to be summarized and a mental health status evaluation needs to be created. The DSM IV classification needs to be incorporated:

Axis I
Axis II
Axis III
Axis IV
Axis V

So you must complete the following for on Sandra (name on case study)
Mental health status exam
Multiaxial evaluation
Initial recommendations
The professor also wants 3 recommendations. Three statement (sentences) and it should be on the same paper. The letter of recommendation must start with the statement on the example “It is recommended that…” Look at the example but do not add the box around the recommendation, it has to be APA format.

Look at example if need to see clear.

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Research approaches and research methods – Seminar

Research approaches and research methods – Seminar
Seminar – Case 9.1 Don’s Auto Detailing
reference :

Title: Marketing research
Personal Author: Parasuraman, A.
Edition: 2nd ed.
Publication Information: Boston, MA : Houghton Mifflin, 2007
ISBN: 9780618660636
Subject Term:
Marketing research
Added Author: Grewal, Dhruv Krishnan, R., 1952-
Research approaches and research methods

Learning outcomes:
Student to know and able to choose and justify the choice of research approaches and research methods

Core reading
Case 9.1 Don’s Auto Detailing

Activities:
Specify with full justification the most appropriate for the study based on MDP, MRQ, MRQs and components you identified.

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Describe the Nature of the Revolutionary Movement in a country

Pick a country and describe the Nature of the Revolutionary Movement in the country and discuss its relationship between secular or religious origins etc. You should focus on the way in which the media represents these movements and their countries of origin. Examples would be: Boku Haram, ISIS, Tamil Tigers (Sri Lanka), Al Quaeda, Al Shabab etc. Sources would include www.crisisweb.org , The Ecnomist, Al Jazeera, The New York Times, Fox News, and others which we will identify in class. So, for example, with respect to Boku Haram the issue is whether people hate BK but also hate the Nigerian Government and that gives BK an entry into political activities. And is that point missed by the media.

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Cathedrals of consumption: Cathedral of Consumption from the list in Ritzer (Enchanting a Disenchanted World Continuity and Change in the Cathedrals of Consumption Third Edition

1. Choose a Cathedral of Consumption from the list in Ritzer (Enchanting a Disenchanted World
Continuity and Change in the Cathedrals of Consumption Third Edition
George Ritzer University of Maryland)
, Chap. 1. Read this chapter carefully for examples.

2. Find the website/homepage of the chosen cathedral and print out the homepage. Attach it to the END of your paper.

3. Based on the information you find on the website and/or a visit you have made to this cathedral or landscape, along with information you may find in your texts, answer the following questions making reference to and using quotes from Essentials of Sociology george ritzer and Ritzer’s Enchanting a Disenchanted World:

1.. Why and how is the organization/corporation/business you have chosen a cathedral of consumption?

Be sure to include Ritzer’s definition of a Cathedral of Consumption and show how what you have chosen fits this definition using characteristics of the Cathedral of Consumption and examples from the cathedral you have chosen. Ritzer does this for you in most cases especially in Enchanting a Disenchanted World. READ the book! And be sure to cite pages and use references to the texts.

2. How is this cathedral an example of re-enchantment in a disenchanted world?
Give concrete and specific examples. Again, be sure to quote and cite from Chaps. 4, 5, 6 in Enchanting a Disenchanted World.

• How does it enchant and re-enchant? What mechanisms does it use to do this? Show this by using the following concepts from Ritzer, Chaps. 5 & 6: Spectacles, extravaganzas & simulations.

• How does the Cathedral use science and rationality to create the magic of these spectacles? Be sure to give concrete examples, e.g. use of wienies (p. 84 in Enchanting a Disenchanted World), the examples seen on dvds, and used in Ritzer, Chaps. 3-6

3. Is your cathedral a landscape of consumption? Using Ritzer’s definition explain why or why not.

4. Is your cathedral in devolution (Chap. 8, p. 189) or in some other postmodern transformation (p. 188)? How do you think the Great Recession has affected your cathedral? Be specific. Are there some social and political policies that have affected the development, growth, or devolution of Cathedrals of Consumption?

Please be sure examples are concrete and specific. If based on your own personal experiences, please say so. If based on the text or videos/dvds, please indicate which source you are using. Give page numbers when referencing your texts and video title if using the video/dvd as an example.

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Still Precis

Same requirement as last time. This reading is truly interesting and much shorter (9 pages only) so I hope you could read and summarize more carefully. Remember to distinguish your opinion from author’s by citing through. Basically ,do what you did last time and I hope to see improvement.

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Improve endurance on non-athlete

1- Abstract
2-Keywords
3-Case Study
4-Literature review
5-Methodology(( Participant : information about the non-athlete.
7-How can I assessments the endurance?
8-Training program (Description of training program)
9-Summary of assessments results.
10-Discussion.
11-Conclusion

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article by Ben-Shachar, Palti and Grodzinsky (2004)

You will find an article by Ben-Shachar, Palti and Grodzinsky (2004). Briefly explain the main research questions and findings in the article, and discuss how it relates to the other views we discussed this term.
Ben-Shachar, M., Palti, D., & Grodzinsky, Y. (2004). Neural correlates of syntactic movement: converging evidence from two fMRI experiments. Neuroimage, 21(4), 1320-1336.

Fiebach, C. J., Schlesewsky, M., & Friederici, A. D. (2001). Syntactic working memory and the establishment of filler-gap dependencies: Insights from ERPs and fMRI. Journal of psycholinguistic research, 30(3), 321-338.

Swinney, D., & Zurif, E. (1995). Syntactic processing in aphasia. Brain and Language, 50(2), 225-239.

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Research on Black Literature and Freedom

Patricia Williams uses her own personal narrative as a structure to how she models her essay. She also uses descriptive language, dialogue, figurative language, and metaphors to raise her themes.

Similarly to Patricia Williams, draft an 8 page essay based on your own personal narrative linking to issues relative to racism against Black/Black culture. Use the rhetorical strategies i.e. personal narrative and descriptive language like Patricia Williams. Do not however, raise the points of Patricia Williams, as this should be a personal narrative of your own story, and your own themes. The personal narrative does not have to be genuine, but make sure it is based on a personal story (Doesn’t have to be real, but make sure it’s in the perspective of a Korean if possible). Make sure your narrative essay is linking relative themes to Black racism as this is on Black literature and freedom. Make sure the themes of this essay is backed up with articles, pictures/images as part of your research.

To better understand this essay, I will provide two different essays based on this prompt. I’m sure your already aware, but please try not to copy or cite anything from these essays, these should only be used to give you an idea of what to write. I will also attach pdf of Patricia Williams that you must base the personal narrative and rhetorical strategies from.

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