Consumer Behavior

Additional instructions: Unpaid. Looking for a Writer first Assignment 4: Collect, Graph and Analyze Data. (Due May 1st 11:59 PM) In this

section of the project, you will survey at least 15 customers of each business, create a graphic presentation of your results and analyze

the data. Your graphs can be created in Excel. I will create instructions on how to accomplish this. My expectation is that at least two

of your questions will show clear distinctions among customers. After you have collected your data, post it in summary form to your

journal area. Explain whether the result supported you initial hypotheses or not. You need to think critically here and consider why

things may not have turned out as you expected. In this section, you should make reference to at least one article the supports or differs

from your analysis of the behaviors that distinguish consumers of these two retail establishments.

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Healthy Communities

The art of social change: Community narratives as resources for individual and collective identity

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Market Segmentation

Basically it’s a website for coffee lovers and who enjoy relaxing in coffee shops. I need the Geographic, Psychographic and Demographic of the customers who would visit this website please.

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What is the responsibility of employee on the narrow economic view?

1) What is the responsibility of employee on the narrow economic view?

2) Why is it forbidden – on the narrow economic view of employee responsibility – to serve the interests of people other than employers?

(This should not be the same answer as for question above)

3) Explain in what way employee’s special knowledge makes an employer vulnerable.

4) Explain in what way special knowledge creates professional responsibility and duty

5) Explain, based on the preceding, how possessing special knowledge of professionals creates a duty specifically to the public good (or,

to the public).

6) What makes some professionals the gatekeepers of the market?

7) Give an example of a profession that is a gatekeeper.

8) Explain the reason why you think that profession is a gatekeeper profession.

9) Explain what it means that the narrow economic duty to the employer is prima facie.

10) Name the two interests that create a conflict of interest among professional gatekeepers. Just name them – do not explain anything.

11) Explain how the above conflict of interest should be resolved according to the prima facie duty to the employer. One sentence answer

needed.

12) Explain the specific conflict of interest of credit rating firms that is discussed in the discussion case in the beginning of Chapter

7. You need to say what the two possible actions are, which serve the conflicting interests.

13) Which interest did those credit rating firms actually choose to serve?

14) What did those credit rating firms do that made you decide that they serve the interest you identified in the previous question?

(Which of the two actions from question 12 did the firm choose?)

15) Did those credit rating firms perform their professional duties to the public? Yes or no.

16) Explain why you answered the previous question as you did – in terms of harm to the public from these gatekeepers (if there was any;

and if there was, explain what it was)

Product Safety and Liability

17) In what way does consumer autonomy depend on consumer need – and what does this mean for protection from unsafe products?

18) In what way does consumer autonomy depend on consumer informedness – and what does this mean for protection from unsafe products?

According to DesJardin: “if someone actually thinks that harms are going to result from their actions and proceeds nonetheless, they have

committed a serious wrong and deserve to be punished”

19) What is the caveat emptor approach to responsibility?

20) Explain how the caveat emptor approach allows for the wrong identified in the quote above to go unpunished.

21) What is product liability based on negligence approach to responsibility?

22) What is the importance of the product liability based on negligence, if we think about the above quote and the caveat emptor

responsibility?

23) Is a car manufacturer who runs very few safety tests responsible according to caveat emptor approach? Explain.

24) Is a car manufacturer who runs very few safety tests responsible according to negligence product liability approach? Explain.

Ethics of Pricing

25) What is a fair price – in terms of autonomy of seller and buyer?

26) What is a fair price – in terms of benefits to seller and buyer?

27) What is a fair price – in terms of how it affects third parties?

28) What is the importance of options to the fair price?

29) What is the role of competition in insuring a fair price?

30) What are legitimate reasons for raising the price?

31) What are illegitimate reasons for raising a price?

32) What is price gouging?

33) Is price gouging fair or unfair? One-word answer.

34) What is the reason for your answer above?

35) What is price fixing?

36) Is price fixing fair or unfair? One-word answer.

37) What is the reason for your answer above?

38) What is predatory pricing?

39) Is predatory pricing fair or unfair? One-word answer.

40) What is the reason for your answer above?

41) What are the reasons why too low a price can sometimes be unfair? Explain, perhaps give an example

42) What is the reason why prohibiting a seller from charging any price he wants is not taking away the seller’s autonomy?
43) What is predatory lending?

44) Is predatory lending fair or unfair? One-word answer.

45) What is the reason for your answer above?

Ethics of Advertising

46) What is the difference between persuasion and manipulation – in terms of respect for autonomy?

47) What is it that either persuasion or manipulation does, due to which it does not respect autonomy?

48) What is the reason why a part of what you identified above fails to respect autonomy?

49) Dworkin thinks that our desire that is created by advertisers is not necessarily autonomous simply because we do not reject it.

Explain Dworkin’s reasons.

50) What doe Crisp think happens with advertisement (what does advertisement do?) that supports Dworkin’s position/?

51) What is the reason why the above by Crisp supports Dworkin’s position?

52) What doe Lippke think happens with advertisement (what does advertisement do?) that supports Dworkin’s position/?

53) What is the reason why the above by Lippke supports Dworkin’s position?

DesJardin offers the following for our consideration. “Based on marketing research by the manufacturer, an automobile dealer learns that

the typical consumer for a particular model is a single woman who is under 35 years old, college-educated, has annual income in the

$30,000-40,000 range, and enjoys outdoor sports and recreation. Ads depict attractive and active young people driving the car brand and

enjoying the outdoor activities.”

54) Two complete sentences are needed, that reflect your choice for answering the following. Do we have here an attempt to sell someone

a) something they will derive benefit from
b) something they will not derive benefit from

and selling it in a way that

c) respects the buyer’s autonomy
d) does not respect the buyer’s autonomy

55) Justify your answer for whether it is a) or b) above.

56) Justify your answer for whether it is c) or d) above.

57) Do you think that the marketing in this case is moral or immoral? Would you participate in this marketing campaign, or would you look

for a more moral campaign to join? Justify your answer.

DesJardin offers the following for our consideration. “A campaign aims at selling an emergency call device to elderly widows who live

alone. The marketing campaign depicts an elderly woman in a bottom of a stairway crying out, “I’ve fallen and I can’t get up!” These ads

were targeted at elderly woman and their families.

58) Two complete sentences are needed, that reflect your choice for answering the following. Do we have here an attempt to sell someone

a) something they will derive benefit from
b) something they will not derive benefit from

and selling it in a way that

c) respects the buyer’s autonomy
d) does not respect the buyer’s autonomy

59) Justify your answer for whether it is a) or b) above.

60) Justify your answer for whether it is c) or d) above.

61) Do you think that the marketing in this case is moral or immoral? Would you participate in this marketing campaign, or would you look

for a more moral campaign to join? Justify your answer.

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Code Of Ethics

If we have laws and religious belief systems, why do we need codes of ethics?

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Ad-lider Embalagens

The focus of this case is the use of market research and sampling techniques in new product development
you should discuss:
As a marketing manager, would you recommend the launch of the Climp Fecha Facil bag based on the findings of the research discussed in the

case? Why or why not? Justify your responses based on the case data and theory.

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The role of corrective feedback in second language learning

Review the theories showing how we have deepened our understanding of the role of corrective feedback in language learning over the past 30 years; report key research findings on the role of corrective feedback; discuss the constraints and opportunities in a particular pedagogical context (which you briefly describe) for getting a sufficient quantity and quality of interaction; say how language teaching professionals could benefit from a better understanding of the role of corrective feedback in that context, given the constraints and opportunities it offers.
The assignment should include
• a critical discussion of the underlying theoretical principles;
• a brief review of changes in our understanding of the issue over the past 20 or 30 years;
• a report of the key findings of some of the most recent and important research studies;
• a discussion of its relevance to a particular pedagogical context; and
• a discussion of how current knowledge of the subject can inform second language teaching and learning in that context, including a consideration of how particular conditions operating in that context may be relevant.

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Risk and Rewards

Read the material at the sites listed in the guidelines to help guide you assess the risks and rewards related to the solution(s) to the

management problem you are exploring. Complete a 2-4 page paper discussing the risks and rewards to your client as they relate to the

management problem are exploring during this course.

https://www.managerwise.com/article.phtml?id=405
https://www.managerwise.com/article.phtml?id=136
https://www.managerwise.com/article.phtml?id=1
https://www.maxwideman.com/pmglossary/PMG_R05.htm#Risk%20and%20Contingency%20Management
(risk terms explained here)
Risk Assessment

Risk assessment is an important component of any management decision. When considering risk, managers rarely have perfect and complete

information. There is an entire science of Risk Assessment but for our purposes in this class, we will not be exploring this subject at

that level.

Risk is measured by considering the potential amount of loss and the probability of the loss occurring. A manager will identify and

analyze all the risks associated with a given option being considered. The next step is to use information available to assess the

potential amount of loss, if the decision does not result in the desired outcome. This is done for each risk associated for each option.

With this information, the manager will make a final decision on the best path to follow based upon the probability of the loss occurring

weighed against the potential gain. Naturally, options that have a high potential loss and a high probability of failure are not the

optimal decision unless the payoff is great and the loss can be absorbed if the action fails.

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Compare and contrast the literature writings about slavery by Phyllis Wheatley and Frederick Douglass

Compare and contrast Phyllis Wheatley and Frederick Douglass as early figures in the history of African American literature. Discuss how

they engaged with slavery politics and be sure to touch on their respective literary styles. Which author provides a more compelling

account of what it is like to be a slave and why. Imagine you are trying to convince a classmate who disagrees with you on which author is

compelling.

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