Strategic Management: Strategic Choices and Implementation-HARLEY DAVIDSON

Strategic Choices at Harley-Davidson Motor Company

Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 3-page report for the executives of H-D corporation by answering the following questions:

i.What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?

.To what extent has Harley-Davidson’s strategy (or combination of strategies) changed over the years, or been constant?

.How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the environment of the motorcycle industry?

iv.How does Harley-Davidson’s strategy (or combination of strategies) “fit” with the internal resources and competencies of the firm?

v.Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?

BACKGROUND MATERIAL

Strategic Choices or Alternatives

Strategy formulation takes place at three different levels:
•Corporate Level: Concerned with the selection and management of a portfolio of businesses in which your company should compete.
•Business Level: Concerned with developing and sustaining a competitive advantage for the products/services the business produces.
•Functional Level: Concerned with the development and coordination of resources at the operating level.

Making the right choice strategically at each level of the company is what divides the successful company from the ones who are now in the pages of history. In this course, however, we have been focusing mainly on the business level of strategy and we will continue this focus in this module.

In formulating a strategy, which will then influence the day-to-day choices made by the firm in pursuit of its mission, the organization must:
•Take into account their resources and capabilities
•Accommodate the restrictions and opportunities imposed by the environment
•Integrate knowledge of strategy and organizational architecture

Although companies seem to follow an endless variety of different strategies, in truth, there are only a handful of generic strategies – though the choices of how to implement them may indeed be endless. To learn about the role of the basic four types of strategy in building a competitive advantage read:

Tutor2u.net (2011). Competitive advantage. Retrieved, from: http://www.tutor2u.net/business/strategy/competitive_advantage.htm

The key to organizational viability and growth is to stake out a position that is:
1.Less vulnerable to attack from competitors, both established and new, and
2.Less vulnerable to erosion from the direction of customers, suppliers, and substitute products/services.

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A popular culture character

Select a particular theory or thesis for the final essay. Connect your thesis/theory to a popular culture character (fictional or nonfictional, famous, infamous, or personally connected, etc.) choose a character to write about it.

This essay is not about the popular culture character you chose as much as it is about the connection between your thesis and that character.

For instance, you could examine how Durkheim’s notions of the collective consciousness and mechanical solidarity are represented in that particular cultural object, and how this connects that object to “ritual” and ritualistic behavior within contemporary culture. Or you might trace Nietzsche’s concepts of the Apollonian and Dionysian in relation to the character. Joseph Campbell’s four functions of mythology also have a wide-ranging application in analyzing pop-culture characters. Maybe you would be interested in performing a structuralist analysis of the character you chose: What are the syntagma (basic units) that make up your choice? How are those syntagma organized? And what are the basic primary polarities or opposites (paradigms) around which your choice is constructed? Propp’s functions and types could be an excellent tool for analyzing narrative forms in popular culture; perhaps you can even discover extended uses for his ideas in other aspects of popular culture.

Your Final Essay should have three parts:

Introduction with theses
A body with well-constructed paragraphs linking one to another
A conclusion in which you make your point

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Strategic Management: Strategic Choices and Implementation-STARBUCKS

Strategic Management: Strategic Choices and Implementation-STARBUCKS

Business Applications, Analytical Decision Making, and Problem Solving

Assignment: Prepare a final paper to prospective investors based on the work you have done to date in this course. In this course you have identified the major mission, vision, and goals; you know the stakeholders; you looked at the organization from a SWOT perspective; and you know what challenges the company faces. What do investors need to know based on your analysis?

In this paper, your ability to think critically and provide insightful analysis is the key. You do not want to just “rubber stamp” the organization and say they are doing great; you want to identify specific areas where they fall short as well as where they do very well. Organize your paper for clarity and document any outside resources.

This paper should include:

An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Document your sources and provide in-text citations whenever you use information obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you must document where you got the information you are using in your papers.

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Reflection Abdulla

Each entry should be approximately 500 words. The complete appraisal will be equivalent to 3,000 words. The submission is due 1st May 2015 (4pm), to be submitted via Turn-it-in. The CPD Appraisal counts for 50% of your overall grade. Note: There you should use the private online Journal to update your CPD Appraisal throughout the Term WC Week Prompts for Appraisal 2nd February 20 • What new skills and experiences have you acquired in the past 12 months? • What skills do you want to develop throughout this inquiry? 16th February 22 • How would you describe your contribution to the team? • How might you improve your contribution? 2nd March 24 • What challenges have you experienced during the inquiry? • How have you addressed these challenges? 16th March 26 • How is your group managing the inquiry? • What are your preferred roles/tasks/skills within the group? 13th April 30 • What has been your biggest mistake during this project? • What have you learnt from it? 27th April 32 • What have you found most valuable during this experience? • What business skills have you learnt from the inquiry?

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Africa open for business: Watch “Africa open for business”

Watch “Africa open for business”
10 segments
for each 1. identify the country+identify firm 2. determine whether the government was positive, negative and neutral. For success of the prim/firm

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Sustainability in Global Business

The project consists of developing a scenario for a sustainable business set 40 years ahead in 2055. You should provide a rationale for a future business that is plausible and ‘innovative’ and that offers a solution to a set of identified difficult environmental and social challenges.

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Intellectual Property

Summarize the legal battle between Samsung and Apple both in the U.S. courts and international courts, discuss the alleged patent infringements, the outcome of recent court rulings, the likely impact of those court rulings on future innovation and the behavior of competitors in the industry, and give your opinion on whether these rulings were fair or in the public interest.

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What is the role of nutrition in tissue availability?

• Outline of chapter: Briefly explain what is included in this chapter.
• Background/rationale to literature review: Background information on the topic – definitions of important terms could be included here. Why this area? Why now? Why are you personally interested in this area / how does it relate to your practice? Whom will it benefit and how (e.g. your profession, yourself)? It should give a justification and rationale for the chosen topic.
• Research question(s): State which question(s) this literature review will help to answer.
• Aim(s) of the literature review: What will you achieve at the end?
• Objectives of the literature review: What actions will you take to achieve at the aim – this can be a bulleted list.

Chapter 2: METHOD

• Outline of chapter: Briefly explain what is included in this chapter.
• Literature Search: Explain how you approached the search: searching, locating and recording information including key words used, search filters and databases used. We recommend you present this information in the form of a flow chart.
• Inclusion and Exclusion criteria: Explain selection criteria for articles showing scope and focus of the review and state inclusion criteria and exclusion criteria used. This should be in the form of a bulleted list.
• Outcome of the literature search: Give an overview of how many papers were found and how many are left in the literature review after the inclusion and exclusion criteria have been applied.
• Critical appraisal tool: State the critical appraisal tool(s) you are going to use and why this/these are appropriate.

Chapter 3: FINDINGS

• Outline of chapter: Briefly explain what is included in this chapter.
• Article summary table: Provide a table with the following headings: full article reference, country, design of study/method, measures/questionnaires used (if any), sampling/sample size, key findings, recommendation for practice (if any), notes on how it answers the research question(s). Landscape format for this table is recommended.
• Critical appraisal of articles: You can structure this section by grouping your articles according to research design (e.g. randomized controlled trials all come under one sub-heading) and then apply an appropriate appraisal tool.
• You will consider what methods were used to study the area and how rigorously they were applied. For example, look for bias (was the person doing the research known to the participants) or conflict of interest (was the research carried out on behalf of a drugs company). To do this you will need to use the information obtained from applying the critical appraisal tool to your chosen research papers.
• Synthesis of findings/shared themes: This section requires an in-depth examination of the findings from your articles. You should compare and contrast the findings from the studies and comment on the body of the literature on the topic. You need to draw out overarching findings from your papers and present these under common thematic headings.

Chapter 4: DISCUSSION AND IMPLICATIONS FOR PRACTICE

• Outline of chapter: Briefly explain what is included in this chapter.
• Discussion: In this section you should discuss what the findings mean in the wider context. You can draw on the wider body of literature about your topic area. This is the place to draw on all the relevant articles and other literature reviews that you found which make important points but which do not directly relate to your chosen research question.
• Implications for future practice, education, management and research
Building on your discussion, you want to describe how the findings from the review could be used to change or improve your area of practice. You can acknowledge the difficulty in translating research into practice change – how might this be done in relation to your work? What are the barriers? Can you be specific about how your findings might influence the quality of care or professional development of health practitioners? This might include an education package for nurses, an assessment tool for practice or a set of policy guidelines. You will also need to comment on whether further research should be undertaken and if so how should it be designed?

Chapter 5: CONCLUSIONS

Briefly summarize the main points of the literature review including reference to your research question, the common themes from the literature you reviewed, key points of your discussion and the implications for future practice. Do not introduce new information or ideas in your conclusion provide only a summary of what has gone before.

General points:

• Make sure you carefully use the correct Harvard referencing system and find out how to reference web resources.

• Your reference list will contain many more references than your selected research papers used in the literature review. You will need to reference all areas of this dissertation including the background, method and discussion sections.

• This is a very academic piece of work and such requires a competent academic style. Do seek help if this is suggested by your supervisor.

• This piece of work does not require any formal reflection. You may refer to reflection in stating why you have an interest in this topic area.

Structure and presentation

Neatly presented, within prescribed length and correct use of a recognized referencing system; e.g. Harvard 5%
Evidence of wide reading and a competent academic literary style 5%
Content

An introduction to the research topic is included. Definitions of important terms included. The
research question is developed; aims of the review and rationale are clear. 10%
Search strategy is explained, databases are appropriate and comprehensive, inclusion and
exclusion criteria are systematically applied. Critical appraisal tool discussed and rationale
for use included (refer to handbook for recommended tools). 20%
Review demonstrates critical analysis of the study designs and findings, using an appropriate
appraisal tool. Well supported conclusions (themes) are drawn about the literature included in
the review. 35%
Review discusses implications of the findings in relation to other literature.
Recommendations for future practice, education, management and research are discussed. 25%

Exuceeding the word limit will incur the following sanctions:

0-10% over word limit – no sanction
11-20% – minus 5 marks
21-40% – minus 10 marks
41-60% – minus 20 marks
Over 60% – to be resubmitted

What types of research should be included in the literature review?
Any type of original research. You can include both qualitative and/or quantitative research articles. The only thing that should be excluded are literature review/systematic literature review articles including meta analysis.

You can use other literature reviews for discussion.

Can I use literature review articles in my dissertation?
Yes you can, but only in chapters such as Introduction and/or Discussion.

You cannot use literature review articles as one of your core articles (articles that you are going to critically appraise).

What should the Discussion chapter contain?
Discussion chapter in your dissertations should at least contain the following :

1. Amplification of the study results (Findings chapter).

2. Importance of the study results.

3. Relationship of the results to earlier research and theories formulated previously by other researchers.

4. Shortcommings of the study.

5. Implications for research.

6. Implications for practice.

(Other interesting information to be found in: Research evidence-based practice in healthcare, written by Robert Newell and Philip Burnard)

Did you know that about the word count?
You have 6000 words to spend on your dissertation; +/- 10% which we don’t like to see but don’t penalize.

Other questions related to word count:

1. What is included in the 6000 words?

Chapter 1. Introduction, Chapter 2. Methods, Chapter 3. Findings, Chapter 4. Discussion, Chapter 5. Conclusions.

2. What is not included in the 6000 words?

Abstract, Reference list, Appendices.

3. Is there any prescribed length (word count) for each chapter?

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Social Media and American Politics

Discuss and evaluate the impact social media has had on American politics since the 2008 presidential election.

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