Category: Essays

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Online assessment 1
Due date: Sunday 5th April 2015 by 1159PM

This is a short quiz that should not take you long to complete. The quiz will open on Monday 30th March 2015 at 9AM. However, you should do the quiz as soon as you can and not leave it until the last minute to ensure you are in a position to do your best.

There are 20 questions and the format consists of a combination of multiple choice and Yes/No questions based on online learning for Week 1-3 and 5-6. Note: the Communication micro skills module in Week 4 will not be examined in this quiz.

How is this assessment connected to the learning outcomes?
This assessment relates to learning outcomes 1 and 2:

demonstrate effective interpersonal and communication skills with clients, families and significant others;
demonstrate effective interpersonal communication skills with other professionals and professional organisations;

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Section 1 – The Brand:
What is the essence of your brand? Who are you as an institution and how is that being communicated? You’ve already done research so this should be easy.

Section 2 – Logo Usage

a) Present the primary logo. Identify its parts. Tell the person reading what the representation of the logo means.

b) Show all variations of logo and explain their uses. Under what circumstances should they be used? This can relate to size, color control, sub brands/brand hierarchy. Black and white should be present here.

c) You must address the size. How small can your logo get? Are there different variations of the logo just for specific sizes. Often this will be regarding the layout/size of the logotype specifically.

d) You must address any positioning or clear space concerns for the logo. How much space needs to be around it? Make sure some one can understand easily how to create this space. Is it a proportion of the logo? An element of the logo?

e) Address field control. What happens if your logo lands on a color/pattern that clashes with it? This can be related to your color alternatives or your field control.

f) Give examples of incorrect logo/brand usage. What can’t people do with your logo. Think of common situations. This is key for brand integrity. Give correct examples next to them. It is really important to do this here but may be applied to each category. Be creative. Maybe there are practical uses like certain patterns that enhance the brand.

Section 3 – Color

a) What are your brand colors? Why are they chosen to represent your brand? Give swatches of CMYK/RGB Values for each color that you use. It is smart if they fall into the gamut of all of them.

1) identify Primary colors, Secondary colors, and any other color systems. Primary colors in this case refer to the colors that will mainly be used for your brand while secondary colors are options or perhaps used as highlights. Give examples and explain their uses.

2) identify color use proportions if necessary

b) Address any rules for color usage. This applies to logos, secondary elements, and type. Give examples. (both written and visual)

Section 4 – Typography

a) What typeface(s) are to be used with your brand? Why have you chosen them for each instance? What does it say about your brand or what is their function? In what instance will each face be used? Give examples.

1) Titles, Headers, body copy, call-outs, weight variations

2) Print vs web. Remember web typefaces have traditionally been limited to what the user has installed on their personal machines. You may want to distinguish between the two or make sure that the typeface you use has a web compatible version via Adobe typekit.

b) Any sizing, kerning/tracking, leading, and weight considerations should be mentioned here as well. You may want to adjust tracking of larger text at specific sizes

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Assume you work in Human Resources as a part of the management team for AAA Transportation in Waukegan, WI, which has recently been acquired. AAA Transportation is an interstate trucking company that specializes in transporting wholesale produce in refrigerated trailers throughout the Midwest. The new owners want to make some sweeping changes in the services offered. One of the things that they would like to do is add delivery of nonperishable products, such as canned foods, to their delivery routes, allowing AAA to expand the area they cover and to provide expanded service to their existing customers. They think that, because many of the routes do not require a full load on the trucks, there is room to add the nonperishable goods and provide delivery at a lower rate than the customers are now paying.

Two of your coworkers, Vernon and Bud, are resistant to the changes proposed by the new owners. Vernon supervises the company’s drivers and Bud works in the corporate offices. Vernon does not think that it is a good idea to expand out of their core business, while Bud thinks that AAA is not strong enough to compete with existing companies that service the nonperishable foods market (several of whom AAA has had a long history of mutually respecting each others’ customers and routes); they risk alienating long-term customers; and transporting nonperishable goods in refrigerated trailers is inefficient. Both employees have been with the company for more than 20 years and have much influence among the rest of the employees. Management does not want to terminate such long-term and influential employees but need for Vernon and Bud to join the effort to make the company successful.

Write a 1,050- to 1,400-word paper in which you define and discuss mental model/mindsets and their impact on you and your two coworkers.

Identify the four steps to changing mental models/mind sets and how you could use them to bring Vernon and Bud onto the team.

Identify the five forces that influence those mental model/mindsets of your coworkers and discuss how those forces might affect your coworkers’ mindsets.

Include examples of what mental models/mindsets are possibly affecting Vernon and Bud’s decision-making processes and affecting their relationship with the company.

Analyze your most commonly used mental models/mindsets that guide your decision making in the workplace. How do these models influence your decision making? (I work in Retail as a District Manager of 23 stores dealing with employee issues, store operation issues, etc.)

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The economic impact of international migration: the effect of remittances on income distribution in country of origin.

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1. Explain what is your role as health care professional (nurse as learner)
2. Discuss your professional strengths as a nurse.
3. Discuss any challenges you encountered during the progression of your nursing program?
4. Explain how you overcame these challenges.
5. Explain how your nursing programs help you meet your outcomes.
6. Analyze how you fulfill your role during your nursing program as:
-nurse scientist
-nurse detective
-nurse manager of the healing environment
7. Discuss your professional growth since starting the nursing program and explain , some examples may be improvement in communication, time management, clinical reasoning, leadership, sound judgment)

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Apply at least 3 legal and/or social obstructions to racial equality described in Wilford Smith’s essay to the types of racial oppression portrayed in Native Son and Black Like Me (apply each obstruction to both Native Son and Black Like Me, rather than either/or). The essay is by Wilford Smith is called the Negro Problem.

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a)To what extent can tacit knowledge within organisations be codified?of the nature of tacit knowledge in part (a), what are the implications for the management of knowledge within organisations? including organization culture, leadership, structure design, innovation, HRM role ,IT role , motivation. please use the following references :1)Hislop, D. (2009). Knowledge Management in Organizations: A Critical Introduction (second edition). Oxford University Press. 2)Difficulties in diffusion of tacit knowledge in organizations Tua Haldin-Herrgard,2000. 3)Alavi, M.; Kayworth, T. and Leidner, D. (2005) An empirical examination of the influence of organizational culture on knowledge management practices. Journal of Management Information Systems, 22(3), 191-224. 4)Bate, P. (1984) The impact of organisational culture on approaches to organisational problem solving. Organisational Studies, 5(1), 43-66. 5)Currie, G. and Kerrin, M. (2003) Human resource management and knowledge management: enhancing knowledge sharing in a pharmaceutical company. The International Journal of Human Resource Management, 14(6), 1027-1045. 6)Elliot, S. and Coley-Smith, H. (2005) Building a new performance management model at BP. Strategic Communication Management, 9(5), 4-29. 7)Glisby, M. and Holden, N. (2003). Contextual constraints in knowledge management theory: the cultural embeddedness of Nonaka’s knowledge creating company, Knowledge and Process Management, 10(1), 29-36. 8)Politis, J. (2002) Transformational and transactional leadership enabling (disabling) knowledge acquisition of self-managed teams: the consequences for performance. Leadership and Organization Development Journal, 12, 295-336. and more from your side. including introduction some example of tacit and expicit knowledge and conclusion without recommendation 0less

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Confessions of an Advertising Man Paperback by David Ogilvy
• Paperback: 192 pages
• Publisher: Southbank Publishing (January 1, 2012)
• Language: English
• ISBN-10: 190491537X
• ISBN-13: 978-1904915379

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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Kenneth Roman

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising [Paperback]
Paperback: 304 pages
Publisher: Palgrave Macmillan; 1 edition (June 8, 2010)
ISBN-10: 0230100368
ISBN-13: 978-0230100367

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Learning outcomes to be examined in this assessment (please note that this is not the assessment task)
Critically evaluate methods of planning and organising efficient operations and networking.

Analyse the problems of controlling component activities and of controlling quality.

Percentage of marks awarded for module:
This assignment is worth 50% of the total marks for the module.

Assessment Task:

Individual Report

Your task is to identify the component activities for an organisation of your choice then evaluate the performance objectives used by each and critically examine and suggest ways in which the performance could be improved.

Assessment criteria
Explanatory comments on the assessment criteria
Maximum marks for each section

Content, style, relevance and originality
Relevant, accurate content, demonstrating research, as required by the assessment task.
Clearly evaluates the performance objectives of the organisation.
Specific to an organisation.
Emphasis will be placed on originality – work that is clearly student’s own.
40%

Constructive critical analysis
Demonstrates the ability to critically examine and/or evaluate the use of performance objectives and improve results.
Demonstrates that you have consulted widely – using appropriate sources and examples to substantiate your arguments.
Application of relevant academic models should be evident but not necessarily explicit.
Draws conclusions and/or provide recommendations for improvement.
30%

Overall structure
Coherent structure presented in a report format, utilising headings and sub-headings; includes a title page and clear table of content.
10%

Introduction and conclusions
Clear triangulation of introduction, discussions and conclusion.
Introduces issue(s) for further exploration.
10%

Referencing style
Full in-text referencing using the Harvard citation style.
Structured reference list or bibliography using the Harvard referencing method.
10%

Assignment outline

This is an individual assignment and must be presented in a report format (2,000 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual report accounts for 50% of your module assessment. Hence, bad performance will have a big impact on this module. An executive summary is not necessary in a report of this size.

Your report should include references to appropriate process technology and e-business literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 5 different academic references must be cited, but a well-researched report is likely to cite many more.

You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission.

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