AD analysis: Goal of this assignment is to analyze a print ad and to explain how it works to achieve its goal of directing consumer behavior through the use of logos, pathos, and ethos. I will be attaching the ad i want you to analyze and will also be attaching a sample essay that i want you to get influenced by.
Focus on analyzing the pathos and logos side of the ad.
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[order_calculator]I choose the book “Fast Food Nation” by Eric Schlosser.
1. a summary/description of the content of the book.
2. A discussion of my reaction to the book-i.e., what I learned from it; how the information relates to economics; my opinion of the strengths and weaknesses of the book.
3. A proposal of a specific economic policy that you think is necessary ti address a specific topic/problem identified in the book.
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[order_calculator]Your task is to choose one of the topics below, together with two fellow students. You will have to prepare a joint report. You are required to divide the report into equal parts at an initial meeting. Each student then has to prepare one part on his or her own, without the help of the other. It has to be completely clear who prepared what part. You then need to either meet up or discuss by email how to ensure that both parts fit together and then prepare a presentation designed to explain the main findings and to make policy recommendations. It is up to you, whether you will give the actual task of presenting to one of you, with the other in a supporting role or whether you split up the presentation. However, the presentation will have to cover the whole topic.
The mark will be based on the report, but the presentations will help you with the report.
Word limit: 3000 words per person (+/- 10%)
Deadline for notifying me by email of team members, topic chosen and who is responsible for which part: 30. 11. 2014 5 PM
Deadline for report: 27. 03. 2014 4 PM
Time of presentations: Different dates before the end of March
Length of presentations: 20 minutes each
Learning outcomes:
• Discuss and analyse the transmission mechanism of monetary policy
• Critically evaluate the role of central banks and commercial banks
• Discuss different theories of money supply and demand
Further instructions: You need to address your report to the members of the monetary policy committee. Although all of the members will have no problem understanding economic arguments, they might not all be familiar with the specific theoretic concepts you are covering. You therefore need to briefly discuss them. However, the emphasis will be on discussing real data in the context of those theories and to make policy recommendations that clearly arise from those theories and the data. To get good marks you need to make a reasoned argument, why it is more appropriate to use one approach than the other and then base your recommendations firmly on that approach.
You should start with the textbook, but also consult suitable academic discussion papers or articles in academic journals. The data can be retrieved from quality specialist publications, like the Economist or FT and official sources like the Bank of England (for example the quarterly inflation report) and the ECB, other central banks or the IMF.
Topics:
1. Report on recent developments in the asset markets, including the housing market, and the significance for monetary policy. Make recommendations on what impact those observations should have on the next interest rate decision and whether monetary policy should try and influence asset markets and/or react to them.
2 Given recent UK experience, what theories of the transmission mechanism (i.e. how monetary policy effects the economy) might be most suitable to base future monetary policy on?
3. The BOE has recently employed a policy called quantitative easing. Evaluate the policy using different theories of the transmission mechanism and the determination of the money supply and use recent and current data to inform your discussion.
Generic marking scheme:
Grade % Mark Requirements
F
(Fail) 0 No answer has been attempted or evidence of unfair practice.
1 – 9 The work presented for assessment may be incomplete and/or irrelevant and demonstrates a serious lack of comprehension and/or engagement with the set task. Attainment of the learning outcomes is minimal and assessment criteria are not addressed.
10 – 19 Misunderstanding or misinterpretation of the set task, providing a short and/or largely irrelevant response. Consequently, no learning outcomes are met in full although there may be minimal attainment in relation to one or two.
20 – 29 Minimal understanding of the set task and will partially have met some of the learning outcomes. Little knowledge and understanding of the field of study relevant to the task. Limited ability shown to communicate simple concepts and/or factual information. Significant difficulties in the report’s structure and organisation detract from the clarity and meaning overall. Evidence of individual reading and investigation is negligible and the limited referencing of literature and other sources is frequently inaccurate. Demonstrates some ability to describe and report but very little evidence is available to indicate an ability to engage in critical evaluation and reflection.
30 – 39 Partial understanding of the set task and some of the associated learning outcomes met at a basic level. Factual inaccuracies, errors and misconceptions are evident in important areas and elements of the assessed work may be irrelevant to the task. If attempted, the presentation of arguments and more complex ideas may be confused and clumsily expressed. Some enquiry and analysis relevant to the task attempted but outcomes may be naïve, simplistic and/or unconvincing. Demonstrates limited knowledge of current research/scholarship in the discipline. A restricted range of sources are used but overall, there is an over-reliance on programme materials with little evidence of individual reading and investigation. There are frequent errors in the referencing of literature and other sources. The work is largely descriptive and arguments, if attempted, are rarely substantiated.
D
(Third) 40 – 49 Demonstrates a basic understanding of the set task and an ability to have met the associated learning outcomes and addresses the assessment criteria at a threshold level. Displays a basic knowledge and understanding of many aspects of the field of study relevant to the task. Reproduction of information received from elsewhere (e.g. programme materials). Errors and misconceptions will be evident but these are outweighed by the degree of knowledge and understanding demonstrated overall. More success is achieved in describing and reporting factual information rather than communicating complex ideas. Generally, the work is appropriately structured although key points may not be logically sequenced. Some limited analysis and enquiry relevant to the task/discipline included and has intermittent success in presenting and commenting on outcomes. A limited ability to critically evaluate and reflect. Although some critical reflection is evident, the balance within the work is likely to be in favour of description and factual presentation.
C
(Lower Second) 50 – 59 A secure understanding of the set task and an ability to have met the associated learning outcomes and address the assessment criteria at a satisfactory level. Displays a sound knowledge and understanding of most key aspects of the field of study relevant to the task and there is some evidence of an ability to apply such knowledge. Some evidence of independent thinking beyond programme notes. Overall, the structure and format of the work are appropriate. Occasional faults in the presentation of work, but overall, these do not detract from the clarity of expression. Examples of research/scholarship referred to in the work demonstrate individual reading and investigative ability to critically evaluate and reflect although there may be some over-reliance on description and factual presentation. Arguments are usually substantiated.
B
(Upper Second) 60-69 Demonstrates a full understanding of the set task and an ability to have met the learning outcomes and address the assessment criteria at a good level. A detailed knowledge and thorough understanding of key aspects of the field of study relevant to the task are shown. There is clear evidence of an ability to apply such knowledge and, in some contexts, to extend and transform it. Discussion of complex concepts is often tackled successfully and there is evidence of independent thinking. Displays an ability to communicate information, ideas and concepts clearly and succinctly. Work is well presented and the format appropriate. Key points are appropriately organised and the writing style is fluent and arguments are well articulated. Detailed analysis and critical enquiry relevant to the task/discipline is undertaken by making use of appropriate techniques and has considerable success in presenting and commenting on outcomes. There is some linkage between theory and practice. Examples referred to indicate a breadth and depth of individual reading and investigation that extend beyond the sources provided. The referencing of literature and other sources is almost always accurate. Arguments are clearly considered and substantiated and there is evidence of an ability to make appropriate judgements and to suggest solutions to problems.
A
(First) 70 – 79 Demonstrates a full and detailed understanding of the set task and an ability to have met the learning outcomes and address the assessment criteria at a very good level.
A detailed knowledge and systematic understanding of key aspects of the field of study relevant to the task are evident. There is strong evidence of an ability to extend, transform and apply such knowledge. The student also demonstrates an ability to engage in confident discussion of complex concepts and to recognise the limitations and ambiguity of disciplinary knowledge. Independent thinking and original insights are also present in the essay. Ability shown in communicating information, complex ideas and concepts in a coherent and succinct manner. The standard of presentation is high and the format appropriate. Key points are logically organised and in written work, the style is lucid and mature. Detailed and thorough knowledge of current research/advanced scholarship in the discipline. The use of scholarly reviews/primary sources is confident and a breadth and depth of individual reading and investigation, extending beyond the sources provided, is apparent. The referencing of literature and other sources is accurate and in line with academic conventions. An ability to engage in critical evaluation of concepts/arguments/data and to make appropriate and informed judgements is shown. Arguments are well developed, sustained and substantiated. Where relevant, assumptions are challenged and there is clear recognition of the complexities of academic debate. Appropriate and sometimes innovative solutions are offered to problems.
80 – 89 Beyond the above, a full and detailed understanding of the set task and an ability to have met the learning outcomes and address the assessment criteria at an excellent level is displayed.
90 – 100 Beyond the above, demonstrates a full and detailed understanding of the set task and an ability to have met the learning outcomes and address the assessment criteria at an outstanding and exceptional level. Work is of a standard deemed to be worthy of publication Reference citations extend significantly beyond the main body of reading normally expected in the discipline/field of study.
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[order_calculator]Subject is really Texas government but that was not in the subject area…double spaced with a minimum of 500 words.
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[order_calculator]Discuss the final steps: monitoring, evaluating, and adjusting strategy. These are all important steps since there will no doubt be aspects of the plan that did not turn out correctly or need adjusting for other reasons.
1. Discuss the role of monitoring, evaluating, and adjusting in the strategic planning process.
2. Discuss some specific steps that can be used to accomplish these tasks.
3. Discuss what the potential issues are if Kaiser Permanente does not do these things.
4. Identify and discuss how Kaiser Permanente accomplishes these tasks. Give examples that demonstrate each one.
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[order_calculator]What is data? What is sampling? Explain the importance of sampling from a managerial perspective. Provide examples.
Please use the following reference:
Evans, J.R (2013). Statistics, data analysis, and decision modeling (5th ed). Upper Saddle
River, NJ: Prentice Hall.
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[order_calculator]Performance Management system , a system has been chosen which is Management by objectives. Carefully analyse the case of Littleton Credit Union and write an answer after studying the case study. Find below case study and question :
Credit unions are not-for-profit, community-based financial cooperatives which are operated for the purpose of promoting thrift and providing benefit to the local community. The three main aims of a Credit Union are:
To encourage its members to save regularly.
To provide loans to members at very low rates of interest.
To provide members with help and support on managing their financial affairs (if required).
Littleton Credit Union (LCU) has been in existence for 15 years and operates out of its head office / main branch in Littleton and four smaller branches in the surrounding area.
Littleton is a medium sized town (population around 25000) in the east of England. It was prosperous throughout the first half of the 20th century due to its steel industry. In recent years the mass production of steel has ended, however there remains expertise in advanced manufacturing of high quality specialist steel products. It has received considerable regeneration funding from the European Union and the town centre has been relatively resistant to the recession, although its proximity to a large scale out of town retail development has meant that the town centre is not well served by national chain stores. Despite its potential, Littleton is currently one of the 50 most deprived districts in England. The unemployment rate is nearly 12% (against a UK average of around 8%).
Currently LCU employs around 100 staff. 30 are based in the Littleton Head Office branch. Each of the other 4 branches employs between 15 and 20 staff, many on a part time basis, providing financial services and advice on managing personal finances to its client base.
As a not-for-profit organisation with the promotion of financial prudence at the heart of its mission, the company does not want to encourage its members to borrow more than they can afford to repay. Unsecured loans (representative APR 12.7%) are available to members once they have been a member of LCU for a minimum of 8 weeks and have demonstrated their ability to repay. Budgeting advice is provided by LCU staff and every effort is made to discourage people from borrowing more than they can afford for example from payday loan companies or local “loan sharks”.
However LCU does need to attract sufficient savings to enable it to continue to lend. There is currently concern that while there are plenty of small savers and borrowers (the core business of any credit union) LCU may be at risk as they lack some larger scale savers who in effect provide the funding for the loans that LCU offers.
Carla Fredericks took over as the chief executive of LCU four months ago and has spent her time getting to know the business. She had previously worked in the “conventional” banking sector but along with many credit union employees, moved to LCU because she was disenchanted with the sector and wanted to make a difference in a more sustainable and ethical business. She feels that a performance management system may be useful in developing the LCU and providing a better service to the community. Unsurprisingly, salaries in LCU are not high, indeed are only around 80% of the rates paid in local building societies. However, people work at LCU not only for the money but also for the sense of commitment to the local community.
She has contacted you as you were friends together at university and she knows you are proficient in HR. You have agreed to work for her for free as the project she has asked you to undertake is in a good cause.
your report should address:
How the system promotes the values and mission of LCU.
Performance management system is Management by objectives ( Standardised UK English)
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[order_calculator]Research is the first step in the development of the both account planning and creative responses to client brief. Reserch is necessary to determine the communications strategy- if you don’t know your subject then how can you create the relevant messages communicating the consumers and customers. Prepare a 3500 word research report on a chosen aspect of one the following sectors:
Fashion
FMCG
Mobile
Emerging Markets
Approach the report through the eyes of an account planner and how you would create the creative brife for the creative teams. Critique your chosen aspect of the above sectors an account planner by using the structure outlined in account planning………..
1. Establish the context for the reader- create an introduction or executive summary
Eg: this is the story of a dramatic revival the fortune of one of the nation’s best-known fast food brands. It is a revival against all odds, and revival achieved by going against every received wisdom in the category.
2. Establish the situation- situation analysis SWOT or chosen method
Eg: situation or background paints the picture of what the brand is facing situation covers and number of key element
Think of the three Cs: company, competition, and consumer
3. Define the target market- segmentation
Segmentation will generate the platform and insight. Determining target market is a key component to success or failure of any communications campaign
4.identify the problem or issue
Start the consumer or problem or issue and connection to the business case is it experiential, sensory ect.
5. Identify the strategy solving the problem (what is the big idea)
6. Creative and media execution of the strategy
How was the big idea applied in all communication channels
7. Discuss the results or how to measure the results
How was the performance- ie relevant metrics ect quantitative and qualitative data investigation ROI- rete of return on investment.
Format:
3500 word
The report should look professional ie designed to look authoritative.
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[order_calculator]1. After reading the case, and making explicit use of the analytical frameworks provided in the
“International Strategic Management” module, please provide a critical assessment of the
dynamics shaping the wine market in a country of your choice, paying special attention to
the competitive position of “Old World” winemakers. Please consider in your assessment
both the wholesale and the retail markets. Make sure to reference adequately any source you
are using for your report.
2. Discuss ongoing and emerging trends and their likely impact on the wine market in the
country you chose to analyze. Again, make sure to reference adequately any source you are
using for your report.
3. Imagine you have been hired as a consultant to the National Association of Wine Importers
and Wholesalers in the country you chose to analyze. Based on the analysis you prepared in
points 1. and 2., please formulate and motivate the proposals you suggest to present to the
French Federation of Exporters of Wines and Spirits.
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[order_calculator]Why did Hitler Came to power in 1933
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