Category: Essays

Imagine that you are employed by an international company and that you have been charged with the task of producing a report for your CEO to aid in the formulation of the internationalisation strategy of a company. The company need not be a real company. Given the requirement to relate your report to the background of the company and its strategic objectives (see section on Background below) it will normally be easier to use a fictitious company rather than try to find a real company that fits in with the background conditions. Overall, the purpose of the assignment is for you to demonstrate your practical understanding of the topics covered in the module as well as to develop your skills in preparing reports. You are advised to read the notes carefully and follow the recommendations made. Failure to comply with the guidelines may lead to a reduction in grades.Background to the company ? The company is an Asian or Latin American firm considering entry to Europe. ? The company is working in either in the manufacturing or services sectors. ? All the major US MNCs in this industry are firmly established in Europe and they are involved in significant R&D and product development work in their European subsidiaries. Similarly the major European MNCs in the industry have subsidiaries in the US and they are involved in significant R&D and product development work in the US. The subsidiaries of US and European MNCs in Asia and Latin America are engaged in very limited R&D and product development work. ? The most important strategic goal of your company is that it plans to enter Europe to develop its capabilities in the areas of R&D and product development and to become one of the technological leaders in this industry. They hope to use the technological knowledge gained from the investments in Europe to develop products and production processes in their home base and to use this to expand their exports to Europe and the US. It is not a major objective of the company to export from its European subsidiaries. Your must select an industry in which the firm is located and clearly identify all the major industry specific factors which may affect theselection of the European country. You must also consider any institutional and cultural factors which affect the selected industry, and impact of any industry-specific factors on organisational structures and control strategies. Report contents The assignment should not be more than 2,000 words and the report appendices must not exceed 15 pages. It should be written in report form and be word-processed (including all tables). It must follow standard academic writing conventions in terms of referencing. The report should include the following two main tasks: Task 1: Proposed Internationalisation Strategy (approximately 1,750 words) a. Advice on which European country should be selected. b. Advice on dealing with institutional and cultural differences in Europe. c. Advice on the entry mode your company will use. d. Advice on the best organisational structures and control strategies for subsidiaries to help to attain the major objectives of the parent company and advice on managing corporate responsibility issues identified by your company The advice given should be based on the academic literature and the theory and evidence of factors relevant to this case and in the context of the background information previously provided. Material from relevant websites should also be useful to provide information and frameworks from which to base the advice offered in your report. Detailed data (statistics, and material that defines or explains the meanings of terms used in the report, etc.) used to support your advice should be put in appendices. These appendices will not count towards the 1,750 word limit. However, appendices cannot be used to overcome the word limit by including material that should be in the body of the report. The Asian/Latin American firm need not be real. It is unlikely that the Asian/Latin American firm will be real, as this will require gathering information that is likely to be commercially sensitive. You do not have the time or the resources to gather this type of data. Elements to be included in the report Advice on European country selected Your report should provide advice on which European country should be selected for entry; this should be based on an argument (backed by analysis and evidence) for the selection of a particular country. You should choose a country that is most likely to offer the best location to meet the major objectives of the company. Therefore your report must identify a European country with the best technological conditions for your selected industry. Remember to keep in mind the prime objectives of the parent company and any industry specific factors that might influence the 2 institutional and cultural differences. It may be possible to identify regions or city-regions within the selected country that provide the best location(s). Advice on dealing with institutional and cultural differences The report needs to assess the institutional and cultural differences between the home location of the parent company and the host location of the proposed European subsidiary. Therefore, you need to advise on what the major institutional and cultural differences that are likely to affect the ability of your subsidiary to achieve the prime objectives of the parent company. You need to provide advice on how to deal with these differences. The organisational structures and control strategies you select may provide some options for dealing with institutional and cultural differences. Therefore you may have to link your advice in this section to the advice you give in the section on organisational structures and control strategies. Advice on the entry mode The report should advice on the entry mode your company will use to enter your chosen European country. You have options: a Greenfield wholly-owned subsidiary, a joint venture, an acquisition or a merger. You will need to justify the entry mode choice. Consider the institutional and cultural differences from the previous question and also the objectives of your parent company when you make the choice. Advice on the best organisational structures and control strategies and advice on managing corporate responsibility issues identified by your company The report must provide advice on which types of organisational structures and control strategies will be most likely to help the company achieve its major objectives. The arguments should be based on the literature and evidence on organisational structures and control strategies. You should apply the knowledge you gain from the literature and empirical evidence in the context of the prime objectives of the company, the institutional and cultural conditions, and any industry specific conditions. Do not forget the objectives of your parent company! The report should also provide advice on how the company could manage corporate social responsibility (CSR) issues or concerns which it may have to resolve in relation to the new company. This could be related to the European firm raising their concerns about CSR practices in the Asian/Latin American firm. You should examine broad ethical issues identified in relation to MNEs as well as strategies that they could adopt to manage these ethical concerns globally. 1 General issues The report should be based on the literature on major issues involved in the transfer of technology (including R&D) within MNCs. The report should assess the importance, for effective transfer of technology, of cultural and institutional differences at both national and organisational level between HQ managers and subsidiary or joint venture managers. Problems associated with too much or too little subsidiary or joint venture autonomy, and too much or too little entrepreneurial behaviour by subsidiary or joint venture managers should also be included in the report in the context of organisational structures and control strategies that are recommended in the report. Finally it should also examine related ethical concerns. The report should be referenced and contain a reference list. There should not be a bibliography. See the next pages for advice about how to reference when using only a reference list. In the next sections you will find some specific guidelines and notes, which should assist in the report writing process. Additional support can be sought from your module tutor via e-mail. Writing the report The following notes give you guidance on writing a management report. The report should contain relevant examples of business practices within the selected industry wherever possible. The main thrust is to analyse the strategic challenge, and not to merely describe strategies being employed. Therefore, this is not simply an information gathering exercise. It is a critical analysis of the strategic challenges facing organisations and the way in which firms in the industry may best address the challenges facing them. The report should contain the following: ? A short executive summary of no more than 100 words that highlights what the report is about and the main issues that are raised. ? A table of contents. ? An introduction that outlines the background to the report. ? Sections that analyse the issues that you were asked to consider. These sections should include theoretical and empirical evidence to support the arguments that are made. ? A conclusion section that summarises the main arguments and recommendations.

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I need to write a report about networking and digital identity and I am allowed to cover any aspects of the topic and make sure to follow APA style

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The topic related to clinical research in practice: improving guidelines/procedures about handling controlled drugs My message to my mentor is: we have a problem in our department of Anaesthesia in the roles of staff handling medication and policies regarding controlled drugs i.e narcotics and scheduled drugs and this lead to some discrepancies in drugs prescription and two incidents of medication abuse i.e midazolam and pethidine in the last five years. I would like to overview this issue in the assignment and if we want to do a research to tackle this issue how can we avoid breaking trust given to staff handling the medication and the best way to follow suspicious abuse. my mentor request is to focus on (creating improved guidelines/procedures). you would need to critically review the literature (research and policy) on handling controlled drugs to determine what approach has the best evidence. You might particularly look at evidence for reduced errors and misuse. You might also compare best practice with the procedures in your current workplace. Then you will need to come up with some recommendations and discuss the potential barriers to achieving the recommendations. From this, you will come up with some actions that could be taken to improve the situation that are achievable and present these as a SMART action plan, which is added to the assignment as an appendix.

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Assignment Instructions Develop a Transportation Improvement Plan (TIP) OUTLINE for a supply chain of an organization your choice from any time period: past, present or future. Do not include any secure, confidential or private information in your plan. Your TIP should include background about the organization, its products and services, markets, and supply chain strategies (e.g., green chain). Also describe its current freight flows and future freight flows after implementation of one or more of your recommended improvement projects would be executed. Use a multi-year (more than one year) planning horizon. Support your Plan with theories, concepts, and best practices from the course textbook and scholarly resources available from the APUS Library. See Example Template for the TIP Paper and below for your consideration. Transportation Improvement Plan (TIP) Outline and Paper Develop a Transportation Improvement Plan (TIP) Outline and corresponding Paper for a supply chain of an organization of your choice from any time period: past, present or future. Do not include any secure, confidential or private information in your plan. Your TIP should include background about the organization, its products and services, markets, and supply chain strategies (e.g., green chain). Also describe its current freight flows and future freight flows after implementation of one or more of your recommended transportation improvement projects would be executed. Use a multi-year (more than one year) planning horizon. Support your Plan with theories, concepts, and best practices from the course textbook and scholarly resources available from the APUS Library. Outline: Minimum of 3 and maximum of 5 pages, including title page and bibliography, Word Document, APA Style Paper: Minimum of 15 and maximum of 20 pages, including title page and bibliography, Word, APA Style ? Submit TIP Outline to Assignments ? Submit your final TIP Paper to Assignments Example Template for the TIP Paper: 1. Demographic information about the organization: industry classification; markets, locations, # of employees, products & services, suppliers, other pertinent information 2. How does this supply chain support the organization’s strategic goals? 3. What are the strengths of this supply chain? 4. What are the weaknesses of this supply chain? 5. What metrics does the organization utilize for its supply chain? 6. What transportation initiatives and innovations has it implemented? 7. What transportation initiatives and innovations should it consider? 8. What should be the next step be to improve the supply chain? 9. Provide details to support your conclusions as necessary. You may find it useful to compare the supply chain you are analyzing to an exemplar, standard, or benchmark.

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Paper on developmental disability: This assignment requires you to write a paper on ONE of the topics from this list ((Fetal Alcohol Spectrum Disorder)) The paper should be between 1500-2000 words long (excluding references). It should be double spaced, use one inch margins and size 12 font. Use of headings is encouraged (e.g. epidemiology, characteristics, causes etc). Structure the paper to include an introduction, main body and a conclusion. The paper should: Include the epidemiology, characteristics, and causes of the chosen developmental disability. Identify and describe a common behavioural problem or mental disorder that is associated with the developmental disability (e.g. aggression, ADHD, schizophrenia). Describe one approach (e.g. therapy, treatment, intervention, management etc.) that can be used to address the behavioural problem or mental disorder. Find and describe the results of at least two studies that have evaluated the effectiveness of the approach. You are required to critically appraise the identified studies. This paper is due at 11:59 PM on April 7 and should be submitted through Blackboard as a Word document. It is worth 45% of your final grade in the course. This is NOT a group project. Consider the following criteria when writing your paper: Expectation Criteria Introduction -Introduces topic -Provides an overview of the paper Body of essay Describes the epidemiology of the developmental disability Describes the key characteristics of the developmental disability Describes clearly the known and/or hypothesized causes of the developmental disability -Describes at least one behavioural problem or mental disorder that is commonly associated with the selected developmental disability -Describes an approach to address the behavioural or mental disorder -Provides information from TWO original research publications that investigated the effectiveness of the approach AND critiques the studies Conclusion Summarizes and synthesizes content of paper Writing Properly cites text and provides accurate reference list Writing is clear and well organized Grammar (-0.5 for every 2 errors) Stays within word limit

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An in-depth analysis of the film that speaks to topics such as photography, mise en scene, movement, editing, sound, acting, story, writing, and ideology – do not address all of these points, choose two.

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Leadership Style Assessment Review the different types of leadership styles and type a 2 page paper using 6th edition APA format distinguishing the styles of leadership and the style you most identify with. You must include a title page and reference page and use appropriate headings with in the paper. A page is counted as a page when ¾ of the page is used. You should have an introductory paragraph as well as a summary paragraph. Acronyms first are to be identified with the noun, then may be used. Be sure to avoid one-sentence paragraphs. Write out numbers less than 10. Follow the First Person Guidelines. It may be helpful to use the following sentence as the last sentence in your introductory paragraph: “The purpose of this paper is ………” Rubric • Styles of leadership discussed (50points) • Your leadership style (25 points) • APA format followed (25points) • Up to 25 points can be deducted for grammatical and syntax errors Management Style: Five Leadership Types for Nurse Leaders There are many identified styles of leadership, and Servant Leadership is one that has grown in popularity in the last few years. In the 1970’s, Robert Greenleaf created this term to describe leaders who influence and motivate others by building relationships and developing the skills of individual team members. A Servant Leader makes sure the needs of the individual team members are addressed. In this style of management, the entire team has input into decision making based on the organization’s values and ideals. Servant leaders create devoted followers in response to positive attention they give. Characteristic skills of a servant leader include: • Listening • Acceptance • Awareness • Persuasion • Foresight • Commitment to the growth of others • Building community within the organization A very similar style, Transformational Leadership, is also based on building relationships and motivating staff members through a shared vision and mission. Transformational leaders typically have charisma to communicate vision, confidence to act in a way that inspires others, staff respect and loyalty from letting the team know they are important, and are masters at helping people do things they weren’t sure they could do by giving encouragement and praise. A similar style is the Democratic Leader who encourages open communication and staff participation in decisions. Workers are given responsibility, accountability, and feedback regarding their performance. Relationships are important to this leader who places a focus on quality improvement of systems and processes, rather than on mistakes of individual team members. The Authoritarian or Autocratic Leadership style is demonstrated when a leader makes all decisions without considering input from staff. Negative reinforcement and punishment are often used to enforce rules. Because knowledge is seen as power, critical information may be withheld from the team. Mistakes are not tolerated and blame is placed on individuals rather than on faulty processes. The positive side of this style is that it works perfectly in emergencies or chaotic situations where there is little time for discussion. It is useful when enforcing policies and procedures that protect resident health and safety, but it does not promote trust, communication, or teamwork when used for day-to-day operations. Authoritarian leaders are often micromanagers. Conversely, Laissez-faire Leadership is a style in which the leader provides little or no direction or supervision, and prefers to take a hands-off approach.

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Analysis of ICT student class attendance with review of motivation issues(Information Communication Technology)

, The assignment is basically my final year project its a research about the Analysis of student class attendance with relation to motivation issues i have finished the proposal and the literature review and all the references are available also i have conducted an online primary research survey. The main task now is to analysis the 3 online survey (Instructors, ICT students, the other students) and then start writing the other remaining chapters of the dissertation. Therefore to be more clear now i need to analysis the data from the survey and write the methodology, results, conclusion, recommendation chapter based on the survey results then i need 10 power-points presentation to summaries the work + the main report below is the brief : I want 2 things, one is the 10 pp presentation which will summarise the whole work and the other is the final report. The deadline for the presentation on the 15th of April and it is better to be before so I can practice, The deadline for the report is on May. so you can finish the PowerPoint presentation first then take your time to finish the rest of the dissertation chapters but in order to finish the pp you need to start analysing the online survey to write the results and conclusion *Presentation – Structure 10slides + Cover Page + Introduction + Background + Methodology + Results + Conclusions + Recommendations + Closing slide *Report requirements including word count • 4,000 to 5,000 words • 30+ References already available from the literature review NOTE: – i will send all the web links for the 3 surveys and the login details for each in a separate file – I have attached the proposal and the literature review files and also the module guide for the Structure of both the Presentation and the final report – All references must be in Harvard style standard please message me any time if you need to know anything Thank you for your understanding

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Assignment (2,000 words) The assignment will contribute 100% of the assessment. It will be in the form of a report and should be typed or word-processed; it should comprise no more than 2,000 words. The aim of the assignment is for you to demonstrate your understanding of a number of marketing theories and principles covered in the module and your ability to demonstrate understanding of these to current practices of organisations in a meaningful, insightful and balanced way that shows critical reflection on understanding of your learning. This assignment requires you to research, report and make recommendations on the marketing strategy of an organisation of your choice, using the knowledge and tools presented during this marketing module. Your example should be chosen because it demonstrates ‘success’ in implementing marketing. Answering the questions below will give you the structure and content for your report. Question 1: This element of the assignment involves setting the context. Select and research a company, brand or non-profit organisation of your choice. Briefly introduce your chosen organisation, explaining why you consider it to be a marketing success story. (10 marks) It is really important that you start thinking about which companies (or non-profit organisations) are suitable examples as early as possible. In some respects, this is like the new product development process. You should seek out several options, and then choose which one offers the best opportunity for you to show your knowledge and understanding of the subject area. To choose your brand or organisation, you should start by scanning the business press and other media sources for examples which demonstrate marketing success. Naturally you should also draw on your own knowledge, experience and expertise. After some initial evaluation, you should then narrow down the possible options for your assignment to a short list. When evaluating the shortlist you may wish to consider: whether the examples identified do actually constitute ‘success stories’ – in order to answer this query you may wish to reflect on the key marketing models/frameworks (e.g. PEST, SWOT, competitor analysis, segmentation, 4/7 Ps) and consider whether there is clear evidence of the organisations managing these area/activities whether you can obtain sufficient information and data on your chosen examples – linked to this is the need to consider how well the aspects contributing to success can be identified individually (e.g. whether you can gain insights into areas such as the target market and the marketing mix adopted by your short-listed organisations). After reviewing your short list you should be in a position to make a choice of organisation/brand for your assignment. Once you have made your choice you need to build a case for the organisation selected. What makes it a success? Is it sales, profit, distinctiveness, being a market leader? The organisation that forms the basis of your marketing success story is likely to have a marketing orientation, i.e. a deep understanding of and commitment to customers. However, please note sometimes companies are successful without this focus, but this would not then be an example of a marketing success story. An organisation is likely to be deemed a marketing success because it meets customer needs, and delivers profit (or meets other goals) for the chosen brand or organisation. In addition to the above factors you should also consider whether your success story is contemporary. If you chose an organisation which has demonstrated success in the last three years your analysis will have more resonance with the current marketing environment. Question 2: Detail and discuss the key factors which have led to the marketing success of your chosen organisation. Your answer should show an appreciation of the core theories in this module (e.g. an understanding of the changing marketing environment, segmentation, market positioning and the marketing mix). (60 marks) The following section outlines the various issues you may wish to consider when answering this part of the assignment. Environmental analysis: as previously indicated there is a clear relationship between changes to the external environment in which an organisation operates and the needs of the market. Marketing success can in part be attributed to identifying and responding to changes in the external environment and the subsequent market needs. When tackling this question you should identify the nature of the environment in which the chosen organisation operates (PESTEL analysis may come in useful) and how your brand or organisation has taken the environment into account when developing its marketing strategy. You should use market data, literature and research sources to support your discussion on the nature of the environment the organisation operates in and the needs of the market. To help answer this part of the question you may wish to consult a number of the library databases (e.g. Euromonitor Passport, Key Note, MarketLine Advantage, Thomson Research). Buying behaviour: your assignment should consider how customers make buying decisions. This could include: a) the type of buying decision (e.g. low or high involvement, new task or repeat purchase, etc,); b) the steps in the buying process; c) the cues customers respond to; d) the criteria used when evaluating options; and e) the social aspects of buying (e.g. who else contributes to the purchase decision partners – friends or other departments within an organisation). When researching the element of buying behaviour you may wish to start with some desk-based research (e.g. consulting relevant newspaper articles, trade publications, internet sources, academic papers, databases). You may even wish to undertake a mini-research activity. By way of example in the past, students have collected information on buying behaviour through conducting surveys, focus groups and even through observing people buying/engaging with the product under analysis. Please note, the collection of such data is not a requirement of the assignment, but it is something you may wish to consider. Competitor analysis: marketing does not take place in a vacuum and so you may wish to consider: a) what is the nature of the competitive environment the organisation faces; b) what changes/trends are evident in the competitive environment for your chosen brand or organisation; and c) how well has the organisation/brand recognised and dealt with any changes to the competitive environment in which it operates? You may want to consider elements like whether in the light of changes to the competitive environment the brand or organisation has developed an entirely new opportunity – sometimes called a white space or a blue ocean. Alternatively has the organisation implemented more modest changes which nevertheless mean the organisation does something different/better than its competitors (or even both)? After considering the environment in which the organisation operates, including the buying behaviour and competitive issues, you may wish to consider the strengths the organisation possesses and the opportunities the organisation has been able to exploit. Consideration should/could also be given to the weaknesses of the organisation and the threats the organisation/brand has faced and how these threats have been managed. When looking at these issues it may be helpful if you determine the strengths and weaknesses of the organisation, and show how the organisation used its understanding of the situation to build on the strengths and overcome the weaknesses and limitations. You can combine this with your review of the external or performance environment – and summarise this in a SWOT. Remember that it is your responsibility to explain – not just tell the reader – about how the organisation deals with these issues, and how this has contributed to the success story. Think also about the organisation’s strategy, and its mission, vision, values, goals and strategies. Clearly, Baines and Fill’s Chapter 5 is a valuable resource when looking at the strategic options. Perhaps your organisation has used the Ansoff strategies to identify an appropriate growth strategy. If this is the case, you may consider how risky the strategy was. Another issue to consider is which (if any) of the three generic strategies – cost leadership, differentiation and focus – are relevant to your example. The information collected up until this point provides sound background information. Progressing on from this, there is a need to consider a series of key marketing decisions. Which and how many segments have been targeted? How was the organisation/product/brand positioned? How was the marketing mix developed, implemented and managed? Market segmentation: when considering the issue of segmentation there is a need to consider: a) how the market has been defined; b) which segmentation criteria was/is used; c) how big were/are the segment(s); and d) how attractive were/are the segments? Positioning: once a segment(s) and target market(s) are identified you can consider the position of the organisation/brand. This can be illustrated through the use of a perceptual map. Marketing mix: you need to detail the attributes of the mix elements, and look for consistency across each element of the mix. During the assignment it is advised that you discuss each element of the mix (4 or 7 Ps as deemed applicable). Product: when discussing the ‘product’ element you may wish to consider issues such as: the types of products; the core, embodied and augmented proposition; the stages in the product lifecycle. Alternatively if you are investigating a service, then consider issues such as intangibility, perishability, variability, inseparability and lack of ownership. If your success story is a new product, then you may add some insights from the product development process, which has led to the success. For example, was there co-creation in innovation? How easy was it for the company to attract innovators and early adopters? Price: this does not only relate to the marked price, it also takes into account the value offered, either compared to other brands/offerings or as value-in-use. Place: what are the distribution channels? Does the organisation or brand have a strength (power) in these? Or a unique distribution channel? Such issues may contribute to the success of the organisation’s/brand’s marketing activities. Promotion: what promotional tools are/have been used, why, when and to what effect? Remember that promotion is more than just advertising. Consider whether the organisation used other forms of promotion such as personal selling, sales promotions, publicity or social media. Have these promotional activities contributed to the success of the organisations; if so, how? Within the assignment you may want to include examples of some promotional materials. If you chose to do so then add these sparingly and be sure to outline what is good or effective in the promotional materials you insert into the assignment. As you may be aware, the challenge with question two is to gather and review relevant information from a variety of sources and build a clear and coherent case for your chosen success story. Managing word count is key. Plan and edit your work to keep within word count, but without losing the detail required. Question 3: Building on your success story, evaluate the future challenges facing your chosen organisation, and make two or three recommendations on areas the organisation should address for continuing success. (30 marks) The final task is a ‘stretch’ objective. It offers two levels of stretch – first, it takes you outside the process of simply reporting on your research findings and instead it requires you to analyse marketing information and then use it to construct potential (and hopefully original) recommendations (with supporting evidence where possible). In order to ensure that you receive highly contemporary information on the organisation under analysis, you may wish to set up a Google alert for your chosen brand or company. This facility will mean that you will be notified of emerging issues facing the chosen organisation/brand. You could also set this up for the industry sector, although be specific, as you may get overloaded with data.

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INDIVIDUAL TREND IMPACT REPORT List the two most important trends since the last WSJ#1 assignment, as found in the WSJ. These trends do not have to be about hospitality, but do need to directly relate to and majorly impact the hospitality industry. Relate each trend to at least three WSJ articles (for a minimum total of 6 articles). These trends should be topics that are receiving a lot of media “buzz”. There should be multiple news reports regarding the topic. Past examples have been: bedbugs, food recalls, minimum wage hikes, and mandatory healthcare. You will be asked to share your trends report with class in a seminar environment. Submit assignments to ulearn. Bring a copy to the class discussion. You can bullet your points. Total approximate page length = 2-4 pages. Below are the grading weights. Use the following Headings: Trend #1: Brief Explanation of Trend (wt=5/50) Brief Justification for Choice (wt=5/50) Impact on the Hospitality Industry (wt=10/50) Trend #2: Brief Explanation of Trend (wt=5/50) Brief Justification for Choice (wt=5/50) Impact on the Hospitality Industry (wt=10/50) Bibliography (wt=5/50) Grammar, Style (wt=5/50) Total Points Awarded:___________________/50

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