Category: Essays

You are required to research and write up a compilation of short practical case scenarios drawn from sources such as journal articles, newspapers, and/or the internet which illustrate a range of information, systems, and supporting technologies relating to companies of your choice. The cases should be around 400-600 words each and the total collection will not exceed 2500 words. Each case should introduce a company using information drawn from a number of sources and provide a short analysis of how they relate to areas of module content. You will need to:

1. Identify organisations or industrial sectors of your choice that use information systems and/or digital technology;

2. Provide summaries in your own words which profile these real-world organisations followed by a brief discussion in each case of how your chosen organisation (or sector) relates to module themes in using information systems and/or digital technology to compete globally;

3. Aim to illustrate your breadth of understanding of module content and how this might be illustrated by the real world examples you have chosen.

Marks are allocated for the quality of case summary and the provision of relevant discussion around how key information systems and/or technologies enable your chosen organisation or sector to compete globally and/or use information systems and/or technologies strategically. Higher marks will be awarded for referencing module topics and theories in the evaluation of information strategies chosen by your organisation / sector and the issues facing the global economy that go beyond mere description.

The task will be introduced with an example exercise in the first seminar and all subsequent seminars will provide opportunities for discussions in class on the progress of this assessment task.

Particular instructions to students

• You should give examples of appropriate companies to evidence and support your answer where appropriate.
• References that evidence understanding and application of the content of relevant academic articles and publications will also be given credit.
• The word count for this assignment is 2500 (+/- 10%).
• Use Times New Roman Font, Size 11.
• Margins- Top and Bottom 2.54 cm and Right and Left: 2 cm.
• Use SHU-Harvard referencing style.

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Prepare an executive summary of approximately 400 words that includes:

Strategic recommendations for the organization that include:
The organization’s ability to be “strategically flexible”

Short and long term strategies that the organization should consider given the current state of the global market/economic situation

Possible innovations that the company might take advantage of
Improving how the company create value for it’s stakeholders

Your understanding of where it stands in relation to its competitors and how it might establish and maintain a competitive advantage in the market

Please use the company Buffalo Wild Wings to do this assignment

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Orlando International Airport: Landing International Airline Business

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Instructions

In Comp-XM® you are promoted to CEO and given a company to run in an industry with a similar interface and decisions. There will be 3 competitors and they’ll be managed by the computer. As you run your company, the board presents you with a set of questions after each round. The questions are drawn from all business domains, from accounting to marketing to strategy. Each question is like a snowflake – unique. Questions are modified by the current conditions in the industry. Each student’s industry is slightly different when launched to present a unique environment. Comp-XM® is divided into two parts:

A business simulation, similar to Capstone®, that you run as an individual

A series of quizzes, called Board Queries asks you questions based on your unique simulation results. This is a written essay portion of the exam based on weekly Capsim data and concepts.

To begin, login to www.capsim.com > click Comp-XM® > go through the pre-work on the left.

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Format
Executive summary (about 200 words)
A summary of the entire report (not an introduction ? a summary)

Introduction (about 300 words)
Why is the topic important to mangers and organizations?

Analysis (about 1,500 ? 1,800 words)
For example: Why to study the topic? How is it useful to the organizations and managers?

Conclusion (100 ? 200 words)
Conclude by summarising the most important points from your analysis

Note: I would like you to use at least 12 references mostly research paper from referred reputable journals that have been published in the last five years. The Harvard Referencing System is to be used.

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This should be a 5 page paper with a reference page with the following instructions:

Discuss the elements of the 1960’s and the 1970’s that possibly accelerated drug use during that time. Discuss both alcohol and drug usage during these two decades.

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All research is conducted within a particular ontological and epistemological paradigm. The production of a PhD, or any other form of social science research, thus necessitates a clear ontological and epistemological framework. Research must also conform to ethical philosophy and standards. This essay requires students to select and apply ontological, epistemological and ethical paradigms to their proposed research and to critically assess the philosophical foundations and ethical implications of their work.

Describe, discuss and critically evaluate your chosen paradigm and demonstrate how you will apply this paradigm to the design of your research. Consider and critically evaluate the ethical dimensions of your research. Equal weight will be given in the marking to the justification of your chosen paradigm and to the ethical dimensions of your research.

Marking Criteria
The essay should demonstrate:
1. A clear and critical understanding of research philosophy.
2. An appreciation of the fundamental differences between various paradigms.
3. Understanding of the link between research paradigms and methodology, and ability to contextualise own research within an appropriate paradigm.
4. Ability to critically evaluate research paradigms.
5. Critical understanding and analysis of the ethical paradigms covered in this module.
6. Ability to consider and critically evaluate the ethical implications of own research.
NB. Failure to engage with the philosophical and ethical paradigms covered in this module will automatically result in a fail.

Learning Outcomes
1. Distinguish and evaluate the philosophical underpinnings and methodological ramifications of different approaches to business and management.
2. Discuss and evaluate the roles that researchers can play and the ethical ramifications of adopting such roles.
3. Specify the philosophical underpinning and methodological ramifications of a research programme and the testing of its findings.
My research title is( Impact of Transformational and Servant Leadership on organisational Innovation: the role of Staff Satisfaction in Banks in Saudi Arabia)
I am going to use Quantitative method.

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East Asia ~ Book Review Guidelines

Your assignment is to write a review of the book, The Age of Ambition: Chasing Fortune, Truth, and Faith in the New China. In this book, author Evan Osnos weaves a web of vignettes about Chinese life at different levels detailing the clash between the rise of the individual and the Communist Party. This book is divided into three parts: Fortune, Truth and Faith. Your review should include the following:

1) A short introduction identifying the book, author, the timeframe of the story, and what the book is about.
2) Who was Captain Lin Zhengyi and what became of him after his defection from Taiwan to the mainland?
3) Why was Chen Guangcheng under house arrest? How did Chen finally manage to leave China?
4) What type of business did Gong Haiyan start? Why was she attracted to it? How large did it get?
5) Compare the media influence of Hu Shuli, Tang Xie and Han Han. Which one was the most successful?
6) Who was Ai Wei Wei? What was his calling? Why was he arrested and then released?
7) What was Liu Xiaobo’s crime? How many co-conspirators did he have? How long was his sentence?
8) Why was the Wenzhou Crash so controversial? What was the political fallout?
9) Who was Bo Xilai? How did he become ensnared in scandal? How long was his sentence?
10) What happened to Wang Yue in Hardware City? How did this become a defining moment for Chinese ren?
11) A conclusion summarizing the Fortune, Truth and Faith of the New China.

Your paper should a minimum of eight pages (4,000 words) in length. Use bolded sub headings for each
section (Introduction, Captain Lin Zhengyi, etc.). Your paper should be formatted in the following manner:

? Cover sheet – NO
? Folder or binder – NO
? Stapled – upper left hand corner
? Paper color – white
? Ink color – black
? Margins – 1” all sides
? Font – Times New Roman
? Font size – 10 point
? Line spacing – double
? Paragraph indent – .5 inches
? Running header left – your name
? Running header center – book title
? Running header right – date
? Page numbers – centered at bottom
? Citations – use page number only (pg 37)
? Word count – enter at the end of the document

Do not use footnotes and limit direct quotations to a few sentences in your paper. Do not use quotations as
filler material. Use page citations liberally. The formatting is 20% of your grade for this paper.

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This is a ” shadowing Assignment”, all the requirements are as below, please read carefully about the grading rubric very important for how professor gonna grade my paper. ESPECIALLY HAS TO RELATED TO THE TEXT BOOK

VIDEO 5 links,please watch for it in order to put the relative idea into my paper
https://ethicsunwrapped.utexas.edu/video/introduction-to-behavioral-ethics

Being Your Best Self, Part 1: Moral Awareness

Being Your Best Self, Part 2: Moral Decision Making

Being Your Best Self, Part 3: Moral Intent

Being Your Best Self, Part 4: Moral Action

PAPER REQUIREMENT is below:

MKTG 430 Fall 2015 Shadowing Assignment Instructions
This assignment is to spend “a day” with a salesperson as he or she does his or her regular job.
Students must find the salesperson and obtain her/his permission to shadow her/him for the day.
Given the variety of activities involved in a career in sales, it will be impossible for all students to have a
uniform experience.
The goal is to spend time with a salesperson and observe them while interacting with customers.
Do not spend the day with someone that is only entertaining customers, such as taking them golfing.
SHADOWING ASSIGNMENT REFLECTION PAPER
After the shadowing day, write a paper about the experience. Report the activities you witnessed and
how they relate to this class. What did you see that is like the material in the courses? What was different?
What do you understand now as a result of this experience that you did not know before? The paper should be
between 6 and 10 pages long, excluding the cover page, double spaced, 1” margins, 12 point, Times New
Roman font. The report is due on December 2, 2015, uploaded to Canvas as a Word document.
The shadowing assignment is to allow you to gain perspective about what salespeople actually do in
their daily jobs. Ideally you will be able to observe a salesperson calling on a customer in person. The paper is
to report your experience and relate it to what you have learned in class. Your paper should contain the
following information.
Information about the Selling organization:
Name
Industry
Business size (annual sales and profitability)
Local, regional, national, or international operation?
Products offered?
Products being sold to the customer visited?
Information about the Salesperson:
Name
Position/Title
Appearance?
College attended and degree attained?
Experience level?
What type of training did they have?
Have they sold a variety of products or services or only a few?
Information about the Customer’s Organization:
Name
Industry
Business size (annual sales and profitability)
Local, regional, national, or international operation?
Products offered?
Products offered that utilize the product or service being offered by the sales person?
Information about the Customer/Buyer:
Name
Appearance?
New customer or repeat buyer?
Is the product being purchased critical to their operation?
Level of professionalism?
Level of interest in the salesperson’s presentation?
Body language signals?
Level of interest in purchasing?
Did they purchase or do you believe it is likely that they will purchase?
Analysis of the sales calls or customer interaction:
Address each stage of the selling process. Your paper must address each stage of the process as
indicated below. Did the sales person appear to follow the selling process as laid out in the text? Explain or
describe how the process was followed or not followed. For example, describe how/if the salesperson:
Prepared for the customer visit?
Got the customers attention?
Asked open-ended questions to determine the customer’s wants and dominant buying urge?
Presented or offered a solution to the customer?
Handled objections by presenting value-based solutions, then encouraged customers to purchase?
Completed the sale in a way that should lead to a continuation of business?
Assess your experience:
Your assessment should be specific to the context of your experience. You should provide your opinion
of the salesperson (good, medium, bad), your perception of their relationship with their customers, and how you
would handle the selling process and customers if you were in the salesperson’s position. You should discuss
what you learned about selling that you did not know before the shadowing experience.
Shadowing Experience Grading Rubric
1
Excellent
2
Competent
3
Needs Work
I.
Grammar
Spelling
Typo’s
10%
Can understand all of what is being
communicated. Flawless grammar and
spelling.
Can understand all of what is
being communicated. Only one
or two grammatical and/or
spelling errors.
Difficult to
understand.
Numerous
grammatical and/or
spelling errors.
II.
Format
Appearance
10%
Separate cover sheet. Essay length
between six and ten pages, doublespaced,
1” margins, Times New Roman
12-point font.
Between six and ten pages, but
improper spacing (1.5 spacing)
or margins (not 1”) or font used
(not 12-point Times New
Roman) or no cover sheet.
Less than six and
more than ten
pages or singlespacing
or all three
of the items listed
in column 2.
III.
Essay
Organization
and Readability
15%
Essay has a clear introduction, body,
and conclusion. The introduction
addresses the essay purpose, the body
addresses the business context and
sales process, and the conclusion
addresses the overall learning
experience. All paragraphs are well
constructed with a main point and all
sentences in paragraphs support their
main point. The essay is easy to read.
Essay has a clear introduction,
body, and conclusion. The
introduction addresses the essay
purpose, the body addresses the
business context and sales
process, and the conclusion
addresses the overall learning
experience. Some paragraphs
are not well constructed.
Essay organization
is not clear and/ or
multiple
paragraphs are not
well constructed.
The essay is
difficult to read.
IV.
Assignment
Completeness
20%
All areas of the assignment are covered
and addressed in detail. Sufficient
information is provided so that the
business situation, salesperson, and
buyer are readily understood in context,
each stage of the selling process is
addressed, and reflection on learning is
discussed in a thoughtful and analytical
manner.
All areas of the assignment
covered and addressed but
some important details about
the business, salesperson, or
buyer are omitted or some
information about the business,
salesperson, and buyer are not
clear. Each stage of the selling
process is addressed, and
reflection on learning is
discussed.
Any one major area
of the assignment
is omitted.
IV.
Sales Process
Identification
and Reflection
25%
All stages of the sales process are
clearly identified using terminology
from the text.
Each stage of the observed process is
compared to the text process and
discussed reflectively. Specific
reflection on what was learned about
the selling process from the shadowing
experience.
Some stage of the sales process
is not clearly identified or is
identified using terminology
not in the text and/or some
stage of the observed process is
not compared to the text
process. Moderate reflection on
what was learned about the
selling process.
Some of the
content was related
to the stages of the
personal selling
process but some
key information
was not provided
or a comparison to
the text was not
made. Little
reflection on
learning.
V.
Shadowing
Experience
Reflection
20%
Reflection on learning from the overall
experience is thoughtful and ties
directly to the material presented in the
text/lecture. What you learned from the
experience is clearly explained as well
as what you would do differently if you
were the salesperson.
The shadowing experience
reflection is generally logical,
but is confusing in some places
or deviates from the material
presented in the lecture or text.
What you learned from the
experience is explained.
Shadowing
experience
reflection is very
brief and shallow.

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A good book review is likely to contain the following elements:

1. Thesis: the authors chief point or points of view regarding the field or subject being discusses; what does the author wish to show or prove about his/her subject? The thesis is the unifying element of the book or article and thus must be detected in order to understand the book or article. It is sometimes stated very explicitly by the author, and sometimes it is implied only indirectly.

2. A brief summary and analysis of the books contents. What subject has been treated in the book? Has the author treated the subject chronologically, topically, or by some other method? How does the author attempt to prove the thesis he/she has established? As part of this summary and analysis, you should discuss the most important facts the author uses to support the book’s thesis.

3. Critique: This is the most important part of the review. It is your evaluation of the book or article you have read. Criticism does not always have to be negative or hostile; positive aspects of a book or article deserve as much comment as suggestions for improvement. As part of your critique, you should consider several points:
A. Does the author have an obvious bias or point of view that might give the work greater or less credibility? Note: an obvious bias or point of view does not necessarily undermine a books credibility.

B. Does the author prove his/her thesis to your satisfaction? Is he/she convincing? Does he/she make sense, or is his/her argument based on faulty reasoning?

C. Is the book well written? This requires that you evaluate the literary character of the book.

D. Does the author provide any aids to assist the reader? Such aids could include maps, genealogical charts, statistical data, graphs, pictures, table of contents, index, bibliography, etc. Were those aids helpful? If such aids are not provided, would they have been helpful if they had been provided?

You should provide a complete citation of the book at the top of the first page of the review.

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