You are required to write a 2,500 word essay (excluding references) on one of the topics below. You are expected to use relevant theory to support your answer and critically evaluate the academic debate on the topic.

ASSESSMENT

The essays should be typed in 12 points and double-spaced with 1-inch margins (font: Times New Roman or Arial). Figures and Tables are to be used sparingly and numbered sequentially, and more extensive data is to be attached as appendices at the end.
Quality of presentation and format:
A clear , logical structure of the assignment
A competent level of English
Full Harvard- style referencing
Assignment Brief
Essay:
You are required to write a 2,500 word essay (excluding references) on one of the topics below. You are expected to use relevant theory to support your answer and critically evaluate the academic debate on the topic. You could also use relevant data and/ or case examples to illustrate your argument but merely describing cases in detail is not a good approach. Since the topics are set in a general way, you could specify them further and justify your particular approach. Some references are suggested for your start but you need to make an effort to search for more literature to support your analysis and argument.

Word Allowance:
2,500 words (excluding notes, references and appendices)

Topics:

1.“Effective leadership is contingent upon cultural and institutional environment of a professional context or an institutional field.” Discuss and evaluate the methods by which organisations can develop effective leaders with reference to a particular profession such as law, accountancy, medicine, architecture, design or art.
Gardner, H. (1995). Leading Minds: An Anatomy of Leadership, New York: Basic Books
Gardner, H. (1993). Creating Minds: An Anatomy of Creativity, New York: Basic Books.
Hatch, M., Kostera, M. & Kozminski, A.K. (2005). The Three Facets of Leadership: Manager, Artist, Priest, Oxford: Blackwell Publishing.
Hunt, J.G., Stelluto, G.E., Hooijberg, R. (2004). “Toward new-wave organization creativity: Beyond romance and analogy in the relationship between orchestra-conductor leadership and musician creativity”, The Leadership Quarterly, 15, pp.145-162.
Kramer, M.W. & Crespy, D.A. (2011). “Communicating collaborative leadership”, The Leadership Quarterly, 22: 1024-1037.
Scott, W.R. (2008). “Lords of the Dance: Professionals as Institutional Agents”, Organization Studies, 29(2): 219-238.

2.Critically evaluate the social and political conditions for developing female leadership in a particular country.
Alvesson, M. and Billing, Y. D. (1992). Gender and organization: Towards a differentiated understanding. Organization Studies, 13(1): 73-103.
Astin, R. and Leland, K. (1992) Leadership: Why Gender and Culture Matter. American Psychologist, 65, 157-170.
Bowen, C., Swim, J. K., & Jacobs, R. R. (2000). Evaluating gender biases on actual job performance of real people: A meta-analysis. Journal of Applied Social Psychology, 30(10): 2194-2215.
Burke, R. J. and Davidson, M. J. (eds.) (2012). Women in Management Worldwide: Progress and Prospects. London: Gower Publishing.
Cooke, F. L. (2001). Equal opportunities? The role of legislation and public policies in women’s employment in China, Women in Management Review, 16 (7): 334–348.
Cooke, F. L. (2003). Equal opportunities? Women’s managerial careers in government organizations in China, International Journal of Human Resource Management, 14(2): 31–333.
Cotter, D. A., Hermsen, J. M., Ovadia, S. and Vanneman, R. (2001). The Glass Ceiling Effect. Social Forces, 80(2): 655-681.
Eagly, A. H., and Carli, L. L. (2003). The female leadership advantage: An evaluation of the evidence. Leadership Quarterly, 14(6): 807–834.
Kanter, R. M. (1977) Men and Women of the Corporation. New York: Basic Books.
Koenig, A. M. (et al.) (2011). Are Leader Stereotypes Masculine? A Meta-Analysis of Three Research Paradigms, Psychological Bulletin, 137(4): 616-642.
Marshall, M. W. (1991). Leadership Development through Experience. Academic of Management Executive, 18(3):127-130
Ryan, M.K. and Haslam, S.A. (2005). The Glass Cliff: Evidence that Women Are Over-Represented in Precarious Leadership Positions, British Journal of Management, 16(2): 81-90.
Ryan, M.K., Haslam, S. A. and Hersby, M. D. (2011). Think Crisis–Think Female: The Glass Cliff and Contextual Variation in the Think Manager–Think Male Stereotype, Journal of Applied Psychology, 96(3): 470-484.
Schein, V. E. (2007). A Global Look at Psychological Barriers to Women’s Progress in Management. Journal of Social Issues, 57(4): 675-688.
Singh, V and Vinnicombe, S. (2003). The 2003 Female FTSE Index. Women Pass a Milestone: 101 Directorships on the FTSE 100 Boards. Cranfield School of Management, Cranfield University.

3.What are the core features of an ethical leadership approach? Discuss and evaluate in relation to E. P. Thompson’s theory of moral economy.
Brown, M.E. & Treviño, L.K. (2006). “Ethical leadership: A review and future directions”, The Leadership Quarterly, 17, pp.595-616.
Carroll, A.B. (2000). “Ethical challenges for business in the new millennium: Corporate social responsibility and models of management morality, Business Ethics Quarterly, Vol.10, Is.1, pp.33-42.
Christian J., Resick, C.J., Hanges, P.J., Dickson, M.W. & Mitchelson J.K. (2006). “A Cross-Cultural Examination of the Endorsement of Ethical Leadership”, Journal of Business Ethics, 63, pp.345-359.
Maak, T. (2007). “Responsible leadership, stakeholder engagement, and the emergence of social capital”, Journal of Business Ethics, 74, pp.329-343.
Thompson, E. P. (1971). “The Moral Economy of the English Crowd in the 18th
Century”. Past & Present, 50, pp.76-136.
Williamson, T. (2008). “The good society and the good soul: Plato’s Republic on leadership”, The Leadership Quarterly, 19: 397-408.

4.Critically evaluate the ways in which leaders can manage creativity and innovation in the context of the digital economy with a case illustration.
Amabile, T. (1998). “How to kill creativity”, Harvard Business Review, pp.77-87.
Barsh, J., Capozzi, M. M. and Davidson, J. (2008). “Leadership and innovation”, McKinsey Quarterly, No. 1, 37-47.
Deuze, M. (2006). “Participation, remediation, bricolage: Considering principal components of a digital culture”, The Information Society, 22, pp.63-75.
Mumford, M.D., Scott, G.M., Gaddis, B. & Strange, J.M. (2002). “Leading creative people: Orchestrating expertise and relationships”, The Leadership Quarterly 13, pp.705-750.
Richardson, J. (1996). “Vertical Integration and Rapid Response in Fashion Apparel”, Organization Science, Vol.7, No.4, pp.400-412.
Tapscott, D. (1996). The digital economy: Promise and peril in the age of networked intelligence, New York: McGraw-Hill.
Tidd, J., Bessant, J., & Pavitt, K. (2005). Managing Innovation, Integrating Technological, Market and Organizational Change, 3rd Edition. Chichester: John Wiley & Sons, Ltd.

5.Discuss the role of leadership in tackling global problems such as poverty, health, human rights, inequality and the environment.
There are no specific readings for this question. You need to search for the relevant literature for each topic or problem and then combine them with the appropriate leadership literature.
*You can use a case example(s) very concisely to illustrate your argument!

General Advice on Writing

In addressing these questions, students are encouraged to develop a theoretically informed analysis and critical perspectives on issues of social, political and policy significance. While considering multiple levels of analysis and variety of viewpoints, you need to narrow down the scope of the core, substantive discussion and focus on a specific issue in a particular context.
For all questions you should introduce relevant theories, overview of the chosen field in the form of a brief literature review, and consider the following:
what critical issues or problems emerge in the particular context/ field;
in what ways practitioners perceive the issues and responses;
how organisations/ groups/ people are responding to them;
how you can interpret and evaluate the findings in light of the literature; and
what you can suggest for improvement.

In your analysis, consider not only the current trends but also future prospect. You should examine the dominant discourse of transformation but also the logic of opposition and resistance. You can draw in one or several case examples to support your argument.

In constructing the analysis, you need to consider the following basic questions:
What issues or problems are you addressing (topic)?
Why are they important?
How can you frame them into a body of knowledge (framing)?
What are the central questions or debates identified in the literature (literature review)?
What kinds of views, theories or models are available in the literature and which is the most applicable for your questions?
In what ways can you develop a meaningful, coherent and consistent discussion in terms of research questions, methods, data and scope, level and logic of analysis (research design)?
What kinds of information, evidences and illustrations can you use to support our argument (data collection)?
What are the most significant findings, conclusions and implications of our analysis with respect to existing literature and future directions of research (analysis and discussion)?
What are the contributions and limitations of your analysis in terms of theory and practice?
Are you communicating these in the clearest way (presentation), especially in the introduction and conclusion?

Essay Procedures
Make sure that you conduct a proper literature search using the Social Science Citation Index (ISI Web of Science) and Internet search engines (Google Scholar) before planning the essay. Also try to use the relevant core readings from the course.
Make sure that you reference all the materials consulted and provide the details of the sources.

In terms of evaluation, the following factors will be considered:
Use of literature, critical understanding and framing
Structure of presentation and organisation
Analysis and arguments
Originality and scholarly contribution
Contribution to organisational and managerial practice
Referencing and writing skills
Clear introduction and firm conclusion
Justifications and evidence for your argument.

RECOMMENDED READING
The following book is the key recommended text for this module:
Northouse, P. (2016) Leadership: Theory and Practice (7th Edition), London: SAGE.
Grint, K. (2010) Leadership: A Very Short Introduction, Oxford: Oxford University Press.
Jackson, B. and Parry, K. (2011) A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Leadership, London: SAGE.

Further Reading:
Bryman, A., Collinson, D., Grint, K., and Jackson, B. (2011) The SAGE Handbook of Leadership, London: SAGE.
Collinson, D, Grint, K., and Jackson, B. (2011) Major Works in Leadership Studies, Vols. 1-4, London: SAGE.
Kotter, J. P. (1990). A Force for Change: How Leadership Differs from Management, New York: Free Press.
Pfeffer, J., and Sutton, R. (2006) Hard Facts, Dangerous Half-Truths, and Total
Nonsense: Profiting from Evidence-based Management, Boston: Harvard Business School Press.
Watson G. And Reissener S. (2010) Developing Skills for Business Leadership, London: CIPD
Yukl, G. (2009) Leadership in Organizations (7th Edition), London: Pearson International

You will need to read very broadly for your assignment topics and this will include a search of current research in up-to-date academic journals. The following journals and periodicals will be extremely useful for your further study. It is highly recommended that you look at relevant articles (many of which will be cited in the reference sections of other articles that you read) and that you keep up-to-date with debates by reading the current editions of these publications.
These journals and periodicals are all held in the Templeman Library and current editions are either found in the periodicals section or in the short-loan section of the library. Older editions are held on the third floor of the library. Many are also available on-line.
The Leadership Quarterly
Leadership
Journal of Organizational Behaviour
Human Resource Management
Human Resource Management Journal
International Journal of Human Resource Management
Work, Employment and Society
Journal of Management Studies
Organization Studies
British Journal of Management
Organizational Dynamics
Academy of Management Perspective
Harvard Business Review
MIT Sloan Management Review

People Management

You will find many other sources of good reading by doing simple library searches in journals and books. A good starting point is also to look at the references cited in the bibliography at the end of a relevant article or chapter. This will give you an idea of what reading the author has done to do his/her research. Web searches (Google Scholar etc.) and searches of on-line journals (Web of Science, EBSCO etc.) will also be useful.
If you have a particular interest in a country other than the UK, you will have to do your own research into good source material. Internet searches are often a good starting point. Availability of material varies significantly from country to country.

Referencing and Plagiarism

References are scholarly acknowledgements of work referred to or quoted. Failure to reference works used or quoted is plagiarism.

Proper citation of sources is an essential part of the presentation of academic work. There are a number of ways to provide the references to your bibliography in the text of your essay. This can be done, for example, by incorporating a series of numbered endnotes or footnotes in your essay which contain the reference, including page numbers. However, it is often simpler for both you and the person reading your essay if the references are contained in parentheses within the text of your essay, as shown below:

Cosset and Suret (1995, p. 303) noted that “the considerable increase in the volume of world trade and foreign investment in recent decades has resulted in a need by foreigners for more information on the operating environment of those countries where they have made investments or exported.”
Or: Recently it has been argued (Cosset and Suret 1995, p. 314) that investment in politically risky countries can give several benefits.

The name, year and page number should appear whether you are quoting directly or paraphrasing, and this reference should refer unambiguously to a source listed in your bibliography. If you were using two different papers written by Cosset and Suret in 1995, you should list them in your bibliography and in the text as Cosset and Suret 1995a and Cosset and Suret 1995b.

A list of references or works consulted, in alphabetical order by author’s last name, should be included at the end of each essay or dissertation. Students should make certain that there is a complete reference, including page numbers for every citation in the text and that the cited dates and spelling of author names in both text and references are in agreement. There are several different conventions for referencing, and it doesn’t matter too much which one is used as long as it is consistently used throughout. One recommended convention is that provided in the manuscript preparation and style guide for authors handing in articles for the Journal of International Business Studies which are as follows.

Journal Articles
Cosset, Jean-Claude & Jean-Marc Suret. 1995. Political risk and the benefits of international portfolio diversification. Journal of International Business Studies, 26(2): 301–18.

Books
Donahue, John D. 1989. The privatization decision. New York: Basic Books.
Ashton, Robert H. & Alison H. Ashton, editors. Forthcoming. Judgement and decision-making research in accounting and auditing. Cambridge: Cambridge University Press.

Chapters in Edited Books
Teece, David J. 1987. Capturing value from technological innovation: Integration, strategic partnering, and licensing decisions. In R. B. Guile & H. Brooks, editors, Technology and global industry: Companies and nations in the world economy. Washington, DC: National Academy Press.

Internet Sources
Any source material downloaded from the web should include the same
information as an item found on paper, PLUS the website name and adderess.
(However, if the name of the website is obvious from the publication, it is
not necessary to include the website name. See examples below.)

Lall, Somik V. and Sudeshna Ghosh, ‘Learning by Dining: Informal Networks and Productivity in Mexican Industry’,
World Bank Working Paper 2789, February 2002, The World Bank Group / Research: http://econ.worldbank.org/

Nader, Ralph, ‘Letter to WHO Director General Gro Harlem Brundtland’, 23 July
2001, Home Page of the Consumer Project on Technology / CPTech’s Page on Intellectual Property Rights/ Health Care and Intellectual Property: http://www.cptech.org/ip/health/

Turner, David, ‘UK manufacturing sees first growth in a year’, Financial Times, 1 March 2002, http://news.ft.com/

Global Exchange, ‘Banana Background’, Available at: http://www.globalexchange.org/economy/bananas/ (accessed on 23 January 2003)

In the last case, the author is unknown, so the name of the website is treated as a corporate author, and need not be repeated with the address. Also, if the document does not have publication date, you need to add the date of access. In any case, you should try to provide full details of the paper and electronic versions of the document.

Plagiarism
The School takes the issue of plagiarism very seriously and checks all work for plagiarism. A sample of all coursework submitted is scanned and analysed using various electronic resources which compare the text of the submitted work against published sources and essay banks. Please, therefore, write and read your essay carefully before you submit.

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The Ethics and Legalities of Medication Error Disclosure

Application: The Ethics and Legalities of Medication Error Disclosure

American writer Nikki Giovanni once said: “Mistakes are a fact of life. It is the response to the error that counts” (Goodreads, 2012). Whenever you make an error when writing a prescription, you must consider the ethical and legal implications of your error—no matter how seemingly insignificant it might be. You may fear the possible consequences and feel pressured not to disclose the error. Regardless, you need to consider the potential implications of non-disclosure. How you respond to the prescription error will affect you, the patient, and the health care facility where you practice. In this Assignment, you examine ethical and legal implications of disclosure and nondisclosure of personal error.

Consider the following scenario:

You are working as an advanced practice nurse at a community health clinic. You make an error when prescribing a drug to a patient. You do not think the patient would know that you made the error, and it certainly was not intentional.

To prepare:

•Consider the ethical implications of disclosure and nondisclosure.
•Research federal and state laws for advanced practice nurses. Reflect on the legal implications of disclosure and nondisclosure for you and the health clinic.
•Consider what you would do as the advanced practice nurse in this scenario including whether or not you would disclose your error.
•Review the Institute for Safe Medication Practices website in the Learning Resources. Consider the process of writing prescriptions. Think about strategies to avoid medication errors.

To complete:

Write a 2- to 3- page paper that addresses the following:
•Explain the ethical and legal implications of disclosure and nondisclosure. Be sure to reference laws specific to your state.
•Describe what you would do as the advanced practice nurse in this scenario including whether or not you would disclose your error. Provide your rationale.
•Explain the process of writing prescriptions including strategies to minimize medication errors.

OUTLINE

Hi everyone. I am including an outline to help you with your papers that are due by the end of week 2.
1.Complete title page.
2.Introduction – briefly describe the objective(s) of your paper (i.e. tell me what you are going to talk about). You should include the scenario in this section.
3.Ethics and Law – describe the relationship between ethics and law as they relate to disclosure and nondisclosure of medication errors.?Include the code of ethics in this discussion
?Provide federal and state laws relative to your practice state?Some states simply refer to the code of ethics (you should state how your state handles this issue)

4.Decision: State your personal view of whether or not to disclose the error described in the scenario. Use your discussion of ethics and law to support your decision.
5.Strategies: Use the ISMP website to describe strategies to make prescription writing safer.
?Include the elements of a complete prescription in this discussion.
?Include several strategies.Think about your practice environment when selecting strategies (i.e. pick those that would be most useful to you)

? 6. Summary

• 7. References: APA formatting is mandatory (be sure the reference page is formatted correctly)

Use the writing center to obtain a turnitin report. Then use the report to add references, quotations, or paraphrase where appropriate. Make sure your score is less than 20% before submitting your final work within Blackboard. It is okay if your paper is longer than 3 pages, but keep it under 5, for my sake. Use the writing center link contained in the instructions to see an example of proper formatting. Please use sub-headers to organize your paper. Hope this helps.

PLEASE USE RESOURCES LESS THAN 5 YEARS OLD AND MAKE SURE THEY ARE SCHOLARY RESOURCES

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Writing of Review Protocol

The assignment is about systematic approach to writing a Review protocol. There are two review questions the writer can choose from and I will want the assignment to be done to high quality by a writer who holds a PhD degree:
The two Review questions that the writer can choose are
Either
“Is repetitive Transcranial Magnetic stimulation(rTMR) effective in the treatment of Vascular depression?”
OR
“The emotional experiences of conversion from Mild Cognitive Impairment to Dementia-Carers Perspective”
The writer work on any of the review questions he is most comfortable with.

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WRITING A BOOK PROPOSAL FOR A “READER” IN CONTEMPORARY ISSUES IN MENTAL HEALTH

WRITING A PROPOSAL FOR A “READER”ON CONTEMPORARY ISSUES IN MENTAL HEALTH.THIS WILL BE UP TO 3000WORDS IN TOTAL .THE TITLE OF YOUR PROPOSED BOOK WILL BE;” KEY READINGS IN CONTEMPORARY MENTAL HEALTH”.THE BOOK WILL CONSIST OF AN INTRODUCTORY CHAPTER PLUS FOUR DISTINCT SECTIONS.THIS FOUR SECTIONS WILL BE ALIGNED TO THE FOUR LEARNING BLOCKS YOU WILL HAVE ENCOUNTERED DURING THIS MODULE NAMELY(ONLINE THERAPY,INTERNET AND GAMING ADDICTION,STRESS AND TRAUMA IN CYBERSPACE,SUPER BETTER AND ONLINE SUPPORT FORUMS).AS PART OF YOUR PROPOSAL YOU WILL NEED TO INCLUDE
-THE BRIEF INTRODUCTORY CHAPTER
-A LIST OF PAPERS YOU INTEND TO INCLUDE IN EACH OF THE FOUR SECTIONS
-TWO SAMPLE INTRODUCTIONS TO SPECIFIC READINGS.
THE INTRODUCTORY CHAPTER WILL BE NO LONGER THAN 1000 WORDS.IT WILL LINK THE FOUR SEPARATE SECTIONS AND ARTICULATE THEIR RELEVANCE TO THE WIDER CONTEXT OF CONTEMPORARY MENTAL HEALTH.
FOR EACH OF THE FOUR SECTIONS YOU WILL NEED TO LIST A MAXIMUM OF SIX READINGS THAT YOU WOULD INCLUDE IN THIS BOOK.
IN THE ACTUAL BOOK,EVERY READING WOULD BE INTRODUCED BY A PIECE OF WRITING FROM THE EDITOR(I.E YOU).IN THE PROPOSAL YOU NEED TO PROVIDE TWO SAMPLES OF THESE.EACH OF THESE WILL NO BE LONGER THAN 750WORDS.MAKE SURE YOU INTRODUCE READINGS FROM TWO SEPARATE SECTIONS OF THE BOOK(I.E YOU MUST INTRODUCE ONE READING FROM EACH OF TWO LEARNING BLOCKS.FOR THE OTHER TWO BLOCKS YOU WILL STILL LIST THE READINGS YOU WOULD WANT TO INCLUDE BUT DO NOT NEED TO WRITE ANY INTRODUCTIONS FOR THESE

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Project Management Plan PMP

Assessment Task: Project Plan

Examine the case study for Oxford Fire Station
https://www.apm.org.uk/sites/default/files/Old%20Fire%20Station%2C%20Oxford%2C%20Allen%20Construction%20Consultancy.pdf

and the accompanying background information on the building
https://www.oxford.gov.uk/Direct/OFSSiteHistory.pdf

The aims of the project were to provide :-

• An accredited education, training and employment centre for homeless and vulnerably housed people;
• A social enterprise café providing on the job and accredited training and experience;
• A flexible arts auditorium for continuing professional development across art forms, and for rehearsal, training and performance use;
• A specialist dance studio for rehearsal and training
• A flexible professional gallery to showcase new work;
• A small commercial retail space for artists and makers to exhibit and sell work;
• An affordable creative workspace for emerging professional artists, including those involved in digital technologies

As a consequence of all of the above prepare the following aspects of a PMP:

• Provide a review of the issues discussed at the outset of the project that would impact on the project scope in terms of:

? Final use of building
? Age & condition of the building
? Environmental considerations
? Position of the building
• Stakeholder analysis that includes an Interest/Influence matrix identifying those potentially for and against the project. Your analysis should also include an outline communication plan/matrix with brief justification for your choices
• Outline risk register [refer to the template]
• The study refers to an unexpected discovery of asbestos. Using the information supplied regarding the auditorium calculate:
? The cost of reducing the time schedule by two weeks
? The maximum amount of time that could be saved and the new cost
• Calculate and plot cash flows based on the budget information
• Map out a potential WBS the project management team would have drawn up that includes the elements they would need in place before they could proceed with the contract.
Critically evaluate the overall project management framework, including project management context, project life cycle, stakeholder management and project management processes – along with their interactions.
Marking Scheme
Marks available Marks Awarded
Review of the issues discussed at the outset of the project that would impact on the project scope 20
Stakeholder analysis that includes an Interest/Influence matrix, plus outline communication plan/matrix with brief justification for choices 15
Outline risk register [refer to the template provided] 10
Project timings reduction costings 15
Budget and cash flow 15
WBS for pre-planning phase 10
Format, presentation & referencing 10
Total 100

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moral panics

Read through all choices carefully :-
• Explore one or more moral panics surrounding young people. You may also choose to explore a relevant moral panic and
its culture not covered in the lecture, provided it is supported by some critical reading

You must do critical reading to gain a deeper understanding of your topic
• There is a range of critical reading suggested for every topic, and available via the digitised reading list. Use it!
• Good essays will use the critical reading to back up the arguments that they make.
• If you do no critical reading and use only the lecture slides, it will be difficult to obtain grades in the 60s, 70s and beyond

Remember this is an essay. It is not a report of the type you might submit for a business assignment, for example. Do not use numbered headings (1.1, 1.2 etc), diagrams or tables.
• What is needed is:
– Introduction, where you set out in brief how you are going to respond to the question
– Presentation of your response to the question, backed up by evidence drawn from lectures and especially your critical reading
– Conclusion, where you sum up your case
• There is no single correct answer – there are many different possible perspectives to take on the questions set

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critical analysis of the corporate communications function

You should write a report of 3,000 words (maximum) which provides a critical analysis of the corporate communications function of a (for-profit) organisation of your choice, drawing on appropriate communications theory. IT SHOULD NOT BE THE SAME ORGANISATION AS YOUR PRESENTATION. Please make sure that all sources are referenced.
The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count;
(b) a brief overview of the organisation and its communications functions, drawing attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organisation, drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organisation could improve its communications in the light of your research.

While it is for you to decide upon the content and structure of the report, you might feel it appropriate to include aspects such as:
-A brief overview of the organisation: its mission statement, goals, strategic objectives, etc.
-a communications audit or SWOT analysis of communications
-consistency of messages – or brand – conveyed across different media and extent to which communications are integrated
-communication and appropriateness of any sponsorship (if appropriate)
-communication of Corporate Social Responsibility programmes (if appropriate)
-barriers to successful communication and use of language; evidence of intercultural sensitivities (if appropriate)
-an evaluation of publications used for internal communications, marketing/PR (advertisements, leaflets, web site, social media, etc.)
-an analysis of crisis communications (plan or case study) if appropriate
-recommendations for improvement (including costings) and/or Communications Plan
Please note that these are only suggestions. A good report does not necessarily need to cover all these aspects. You will not be able to cover all aspects of corporate communications in depth. You need to decide which areas to focus on and explain why you have chosen them to be most relevant to your chosen organisation. You must include both internal and external communications, though you can choose to comment more in depth on one aspect as long as you explain why.

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commendable depth, but limited applicability

Your task for Assignment 1 resembles a real world scenario where you have access to some limited information, and based on your expertise you must produce a document that is accurate, technically solid and useful. It is up to you to decide how to do this.
As you think through the details, you may have many questions and ideas on how to progress. There will be a tension between what could be done and what should be done to improve the approach to assessment. You will also have to consider how to present this information in an effective manner. Think about what should be done, why, who should do it, how and when.
Following are some guiding comments for you to consider.
You may also choose to provide more structure to the report through more sections or sub-sections that you deem help to give clarity and effectiveness to the report. However, this decision must have a positive effect on the purpose of the report, and not merely add to the verbosity through tangential and mildly useful material (e.g., a literature review of commendable depth, but limited applicability).

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