Category: Essays

To what extent did the outcome of the 1973 Arab-Israeil war serve the political objective of the principal participant?

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In the report you need to provide the following information:

1. A brief analysis of the external environment and why you wish to be a part of the Bond brandscape (i.e. it is going to be an expensive strategy so what is your motivation?)
2. Explain how this co-branding opportunity would be of benefit both for your brand and for the Bond brand (i.e. discuss the fit between them). There should be some consideration of how you want your brand presented in the film (e.g. visual/aural placement? How long will it be on screen? Who will use it? Is it integral to the plot?).
3. Explain the brand placement strategy you suggest adopting (i.e. are you going to cross-advertise the film? Are you going to put it on the product packaging? Use of social media? Competitions? Etc.)

Each question above carries equal marks. A thorough analysis of the background of your brand (e.g. what is the USP? Who is the brand targeting? How does it position itself relative to competitors? Etc.) will help you to answer these questions.

You should access marketing-specific journals (e.g. Journal of Consumer Research, Journal of Marketing Management, Journal of Macromarketing, Journal of Marketing, Journal of Consumer Culture) to provide theoretical support for ALL your suggestions.

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You are a practicing pharmacist in a community pharmacy that has recently had some issues and violations regarding the documentation and handling of CIIs. Your pharmacy manager says that you are to tell anyone who comes in for a CII prescription, that you do not have what they need in stock. Today a cancer patient, who you know from the community, comes into your pharmacy with a legitimate prescription. Present a supporting argument using various ethical principles for or against the new policy of not filling CII prescriptions.

Pro = for the policy to not fill the CII for this patient
so I’m presenting the Pro side

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Assignment: For your given company (Coco-Cola), explore its quality situation and determine a problem or issue that requires the use of simple linear regression. Explore this situation in depth and write a paper about it.
Assignment Expectations
The Main Point of the paper is to explain why using regression analysis is useful in this situation. Provide the background information about the situation, how you would collect the data for the independent and dependent variables and how you would determine the regression equation. Then make a case for the Main Point. Be sure to include references that you use. The paper should be two to three pages.

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DISTRIBUTION & MARKETING PLAN

Assignment Overview

One interesting aspect of distribution channels occurs when a retailer, in this case, Amazon, integrates backward with the intent of attracting suppliers (authors with brand names) and the expectation of utilizing other outlets (traditional bookstores) for full distribution of its products. In this example, the largest traditional bookstore chain, which also has a significant online business, has decided not to stock Amazon’s products in the hope of discouraging authors from signing publication contracts with Amazon. Effective distribution channels call for vertical cooperation, here among authors and their agents, publishers, and retail outlets. But vertical integration invites conflicts. The battle between Amazon and Barnes & Noble deserves further attention.

Case Reading

Review the followings articles related to recent developments in book retailing (Use the university online library search engine on TLC homepage to find the articles):

Trachtenberg, J. A. (2014, Feb 27). Corporate news: Barnes & noble posts profit as digital device sales tumble. Wall Street Journal.

Gelles, D. (2014, Feb 22). Barnes & noble receives conditional offer. New York Times.

Krug, N. (2012, Oct 31). Amazon books getting no shelf space. The Washington Post.

Herther, N. K. (2012). THE E BOOK WARS amazon versus the rest. Searcher, 20(4), 20-23,26-30.

Turner, K. (2012, Feb 05). Independent retailers turn page on business. McClatchy – Tribune Business News.

Case Assignment

Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Facts Recap,” instead of a sentence or a question.
1.Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.
2.Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer.
3.If you were a popular author of children’s fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why?
4.Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference?
5.Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why?

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PRICING & MARKETING PLAN IMPLEMENTATION

Required Reading/Resources

Reingold, J., Jones, M., & Kramer, S. (2014). How to fail in business while really, really trying. Fortune, 169 (5), 80.

Lublin, J. S., & Mattioli, D. (2013, Apr 09). Penney CEO out, old boss back in. Wall Street Journal (Online). Retrieved from ProQuest.

Glazer, E., Lublin, J. S., & Mattioli, D. (2013, Apr 9). Penney backfires on ackman. Wall Street Journal (Online). Retrieved from ProQuest.

D’Innocenzio, A. (2012, January 27). J.C. Penney slashing prices on all merchandise. USA Today. Retrieved from https://www.usatoday.com/money/industries/retail/story/2012-01-25/penneys-price-overhaul/52787388/1

Reingold, J. (2012, March 19). Retail’s new radical. Fortune. Retrieved from https://management.fortune.cnn.com/2012/03/07/jc-penney-ron-johnson/

Mattioli, D. (2012, January 26). J.C. Penney chief thinks different. Wall Street Journal.

Mattioli, D. (2012, January 25). How J.C. Penney was minted. Wall Street Journal.

There’s a lot going on at J.C. Penney these days. With a new CEO, Penney, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we will concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning; trying to find a space that is responsive to potential customers as well as differentiating the Penney brand from Target, Kohl’s, Wal-Mart, and Macy’s.

These articles shed additional light on the implications of Penney’s new direction:

Berfield, S. (2012, May 24), Remaking J.C. Penney Without Coupons. Bloomfield Business Week.Retrieved from https://www.businessweek.com/articles/2012-05-24/remaking-j-dot-c-dot-penney-without-coupons

Conte, C. (2012, March 8). Stein Mart reducing coupon use, lowering prices, Jacksonville Business Journal. Retrieved from https://www.bizjournals.com/jacksonville/blog/2012/03/stein-mart-reducing-coupon-use.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bizj_jacksonville+%28Jacksonville+Business+Journal%29

Stein Mart plans to reduce its dependence on coupons and return to the everyday low-pricing strategy it became known for, with plans to cut prices between 5% and 10% on much of its merchandise. “We don’t want our customers to think they have to use a coupon to get a better price at Stein Mart,” said Jay Stein, chairman of the board and interim CEO. Girard, K. (2012, March 5). Is J.C. Penney’s makeover the future of retailing? Harvard Business School Working Knowledge. Retrieved from https://hbswk.hbs.edu/item/6944.html

Halkias, M. (2011, December 7). J.C. Penney buys stake in Martha Stewart’s company. The Dallas Morning News. Retrieved from https://www.dallasnews.com/business/retail/20111207-j.c.-penney-buys-stake-in-martha-stewarts-company.ece

Should Martha Stewart target markets or mass merchandise?

Talley, K. (2012,, January 27). Penney CEO says profits won’t suffer. Wall Street Journal. Retrieved from https://online.wsj.com/news/articles/SB10001424052970204573704577184951220641144

Timberlake, C., & Townsend, M. (2012, February 28). Macy’s says Martha’s dance card is too full.Business Week. Retrieved from https://www.businessweek.com/articles/2012-02-28/macys-says-martha-stewarts-dance-card-is-too-full

Case Assignment

A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Johnson’s pricing strategy,” instead of a sentence or a question. Read and cite article listed above, supplemented with any other articles related to J.C. Penney, and develop a report addressing following issues.
1.Briefly describe Johnson’s pricing strategy, also providing background on the company and department store industry.
2.Explain why Johnson’s pricing strategy did not work. Support your position in terms of environmental factors such as economy, the competition, and changing consumer behavior.
3.What do you think Johnson could have done better? Take into account J.C. Penney’s segmentation, positioning, and branding strategies to explain this issue.
4.Compare J.C. Penney’s current pricing strategy and Johnson’s pricing strategy, based on your research on the most recent situation of J.C. Penney. How do you think J.C. Penney would perform in the next five years? Take into consideration the relationships between pricing and other aspects of the marketing effort such as a change in merchandising, logo, atmospherics, use of celebrity spokespersons, and so on.

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Marketing Plan-Tesla(car)

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Make sure you have read the chapter on Motivation and reviewed the videos on motivation before you write this paper – Hitt, M., Black, S. & Porter, L. (2012). Management, 3rd ed. Prentice Hall

Describe an experience at work where you have felt demotivated to perform at a high level. Explain what needed to be accomplished and how those tasks related to organizational goals,

Your analysis should include these 3 areas (p. 241+in your text):

Your characteristics – what were the needs, attitudes and individual goals that you brought to this experience?
Characteristics of the job – the nature of the tasks, variety, scope, feedback, etc.
Characteristics of the work situation – how did this experience connect to the social environment including relationship to supervisor and coworkers? How did it connect to organizational actions?

What could the supervisor of this project have done differently to make this a more motivating experience? What could you have done differently to improve your own motivation? Which motivational theory from Chapter 9 could have been applied to this situation to improve the results? (p. 242 – 257)-
Hitt, M., Black, S. & Porter, L. (2012). Management, 3rd ed. Prentice Hall

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Requirement:
As part of our evaluation of your candidacy, the Admissions Committee requires a sample of writing as an indication of how your intended program of study relates to your goals.

Please develop an essay of no shorter than 500 words (typed, double-spaced) that discusses your professional goals and addresses each of the following questions: Why is this Graduate program right for you, both academically and professionally? What might you contribute to the program, both as a student and afterwards?
Personal Statement:
There is a simple but also important reason of why I chose my undergraduate major and my career direction, which is I love travel. I grew up in an ordinary Chinese family. My parents were not rich, but they always took me to travel since I was a little kid. Imagine a curious kid had been seeing the beautiful world in his childhood, all those beautiful memories he gained from the travel experiences. I am grateful for what my parents did, which I think partially made me who I am today.
Although I chose the major because of my passion for travel, I did not really know what “Hospitality” is at the beginning. I sought different internship opportunities in the Hospitality Industry, trying to figure it out. I had worked in national park, hotels, and tour operator, in both China and the United States, until I found my current job at Tauck, which is an American tour operator. From both my professional experiences and my personal travel experiences, I figured out that all the organizations in the Hospitality Industry serve the same purpose: to enrich people’s life experiences, broaden their knowledge, and fulfill their dreams by providing the best service. As a person who loves travel and also works in the Hospitality Industry, this is also my professional goal.
After I graduated from college, I decided to come to the United States to pursue higher education. I chose the MBA program at Fairfield University and Management as my concentration. I did it because I felt after four years’ study in college, I already had a structural understanding of Hospitality, and I wanted to know more about the whole business world. The Management concentration of the MBA program at Fairfield University provided variety of courses in Finance, Accounting, Marketing, Statistics, and Management. I appreciate what I have learnt there, it did give me wide and new angles to see the business world. However, after the one and half years of full-time job at Tauck, I started to feel that it is necessary for me to get more specific and concentrated knowledge of the Hospitality Industry. To get a deeper understanding of the industry will be helpful for doing my job better right now and be well prepared for my future career development. And the Master of Science in Hospitality Industry Studies program at New York University will be a perfect match.
As a world famous university which located in one of the centers of business in the world, New York University has the unique advantages and excellent reputation to provide students the most advanced higher education. And as the outstanding institutions at NYU, the School of Professional Studies and the Tisch Center for Hospitality and Tourism have the experienced faculties, staff members, alumni, and also the unique access and connections with many resources in the Hospitality Industry. The Revenue Management concentration of the program also matches my demand to get the specific and concentrated knowledge. I believe I will also be a valuable asset to the program. As a person who has both higher education background and professional experiences in both China and the United States, I can contribute the diversities to the program culturally, academically, and professionally. After I graduate and become honorable alumnus, I will do my best to support the program and NYU. From the online information session I attended in September, I have learnt more useful information about the program. Now I have more confidence that this program will help me get a better and deeper understanding of the Hospitality Industry and achieve my professional goal.

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Write a one-paragraph description of an ethical dilemma you faced recently (including the outcome). Analysis the situation using the ideas presented in Chapter 3-Conducting Business Ethically and Responsibly. Make particular reference to the ethical norms or utility, rights, justice and caring in terms of how they impacted the situation. What would each of these suggest about the correct decision? Is this analysis consistent with the outcome that actually occurred? Why or why not?

Your final paper should be 5 pages double -spaced with a minimum of 3 references (excluding the book). Two of these references must be peer-reviewed. Make sure to use proper APA formatting and citations.

Rubrics
Ethical Dilemma clearly identified – 2
Analysis on ethical norms/theories – 5
Proper APA citations (in-text and reference list) – 2
Grammar/Spelling – 1

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