Imagine that you are managers that have been selected to improve this franchise business. Research your franchise business (maybe visit the franchise in person and talk to students and/or the manager, go to their website, see if they have information published or if there are journal articles written about the business or business concept you would like to research).
Franchise we choose is Dunkin Donuts:
What business concepts and/or terms do you want to focus on for the improvement of this business? Is there a concept or theory that interests you? (i.e. Social Responsibility, training and orientation of new employees, job enrichment, motivation through goal setting, being an effective team player, reducing stress by improving work habits and time management). Be specific with what you would like to research within your project and why?
We choose Social responsibility, and any other concept of management.
Please set up your paper according to the following format: (Include these section names in bold so it is clear what information belongs in what section –
1) Introduction – provide an overview of why you have chosen this business management topic and some background on your college campus related business
2) Need – state the problem or the current situation and explain why it needs improvement
3) Satisfaction – propose recommendations, solutions or alternatives. Discuss why these recommendation will address the current need, etc. to help improve the business.
4) Visualization – show the audience how your solution will work and what it will be like if it is changed for the better.
5) Conclusion/Action – sum up the relevance of this issue and your viewpoint. Why, as managers, do you feel it would be essential to focus on this business management topic and implement the recommendations/solutions/alternatives your team has suggested?
It’s a team project, so I am responsible only for the topic that I highlighted, (which is Intro. Need and visualization) also my team mate will collaborate with me on part 4.
The Dunkin Donut franchise we are trying to improve it located on our college campus. However, for research purpose it can be any other Dunkin Donut franchise. For specific background info on DD on our campus I can later add to the paper when it opened. But in the paper it should be mentioned when the franchise originally started.
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