Category: Essays

You are required to complete a number of tasks which taken together require you to evaluate the strategy of an organisation. You must choose to analyse the case organisation selected by your tutors for this assessment – SunCoal Industries (the link is available on the announcements page). Your assignment needs to address each of the tasks and sub-tasks in turn. The aim of the assignment is to help you gain experience of applying the concepts, tools and techniques that have been introduced in the module to an organisation.

Undertake the following tasks:

Task 1: (1200 words; 40% weighting)
Analyse the impact of the external business and economic environment of your focal organisation that affect its internal strategic choices and performance, in particular evaluating:

Either:
a) the significant macro-economic (PEST) factors affecting the strategic decisions of the firm, using trend analysis,
or:

b) the main sources of competitive forces that exert pressure on the strategic behaviour of the firm within its industry, using Porter’s five forces of competition.

Task 2: (1200 words; 40% weighting)
Focusing on the internal environment of your chosen organisation (or SBU), provide a critical review of its business strategy, and discuss what changes you believe are appropriate going forward.

Task 3: (600 words; 20% weighting)
Reflect on the challenges you have experienced in using the tools and techniques that you have used in tasks one and two to analyse your selected organisation.

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Within your workplace or an organisation that you know well, assess the changing environment and evaluate its impact on the organisation and the need for management and leadership skills.

Give examples on professional experience
Should score max 6% in plagiarism report!

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Project Format
1 Title Page (on page 1)
2 Abstract � 200-300 words (on page 2)
3 Table of Contents with page numbers (on page 3)
4 Introduction should contain Topic statement & Objective
5 Background / Literature Review (about the topic)
6 Methodology / Approach (research design, procedures)
7 Results
8 Discussion (of the results)
9 Conclusion / Summary (with Recommendations)
10 Appendix / Tables / Stats
11 Resources / References / Bibliography
Note:
1 Font: Arial / Times new roman
2 Size: 12 pt
3 Margin: On all sides 1 inch except on Left side 1 � inch.
4 Alignment : Flush left
5 Spacing: One and half line
6 20 pages max
7 Number of copies: 2 (one for submission)
8 Number each page as a Footer
9 Cover page: Topic/Author/Course/Semester/Date-Year/Organization on Cover page
10 Preferred Reference Style for one author (more than 3 use first name with et al):
Pechenik, J.A. (1987) A short guide to biology. Harper Collins Publishers, New York, 194pp
11 Within the body of the document use Ref. number only as Superscript (small font) or in brackets.
12 Note for Title Page
Title, Author, Statement below Authors name (by Author Name):
as partial fulfilment of the requirements for
the Master of Pharmacy Degree
in
Clinical Pharmacy

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Opinion and summary of the book
also 5-10 Citations with varied page numbers from beginning, middle and end.

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Focus on the theme idea message that portray about value. mention at lease 2 of the main characters or more for each film. Who you should admire and why please read everything of the additional files including the handwriting and base everything on that. + opinion

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Please complete a brief online “window survey” of Corpus Christi, Texas. Be sure to include healthcare access and healthcare resources too.

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This introduction should look at internal reference prices and the degree to which they can be influenced with marketing exposure of fake/inflated/discounted prices. 4 aspects need addressing as part of this, namely consumer characteristics, past experience, environment and product moderators and the purchase situation. See Mazumdar et al, 2005 for a model. You will also need to discuss these aspects in relation to the three pricing strategies being compared. These are drip pricing, buy one get one free and value based pricing. I have written a lit review of sorts with all this information in which I am happy to send you, you will need to then essentially rewrite this into a three page easy to follow and story type of introduction. PLEASE NOTE: I have included the aims but these are for your reference only. Do not include this in your write up.

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Information is available in the file uploaded. U should include tables, charts or diagrams relevant to illustrate. academic references should stay below as usual. I just put 4 references there. you should do that most at your own discretion.

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Marketing Assignment

You are to conduct a market research on any hospitality organisation and produce a report as follows:
1. Define Market research.
2. Explain the importance of market research.
3. Collect primary/secondary data on the demographics of the customers of your chosen organisation and their satisfaction level.
4. Analyse and summarise your findings.
Enclose your findings (primary/secondary data) in appendix.
Individual work
Report format
Word count: 500 words excluding the findings. (+/- 10%)

Case Study/Background Info
You are required to create a marketing mix for a chosen hospitality organisation and present your findings in a report format as follows:
1. Based on your research findings you are to create a product that will satisfy the needs and wants on the least satisfied group.
2. Identify the pricing strategies that could be used for the created product and justify your choice with support of relevant academic resources.
3. Explain the various promotional activities that could be used to promote the product and justify.
4. Create samples of your promotional tools. (Posters, leaflets and others)
5. List the difficulties that you are likely to face in marketing the above proposed product.

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In an essay of 4 to 6 pages (1,000 to 1,500 words), please answer the following question by July 2 (1 pm). I expect you to write your essay based on the readings identified below each essay, on class forums, and on lectures and other video materials presented on the web site. I do not expect you to supplement these sources with outside research. I also expect you to provide appropriate citations to your sources. If this is the text, you should use parenthetical endnoting with specific page references (e.g. Ginsberg, et. al. 2014: 41). If you are citing a lecture, you should provide the lecture number. Videos should be named using the title from the web page. Please cite forum posts by the author’s name and the date of the post.

Please note that you no longer need to submit the essay to Turnitin.com separately as I originally said in the list of essay prompts posted to the web site. Canvas now submits your essays to Turnitin.com automatically.

Analytical Essay #1

The Articles of Confederation and the Constitution reflected different visions for governance in the new United States. In an essay, describe the powers of the states and national government under the Articles of Confederation. Assess the problems that national leaders perceived with governance under the Articles of Confederation that spurred the drafting of a new constitution and how the Constitution structured the relative powers of the national government and the states.

Readings that you should consult to answer this question:

Ginsberg, Lowi, Weir, Tolbert, and Spitzer, chapters 1-3 (pp. 3-91) & The Declaration of Independence, the Articles of Confederation, the Constitution of the United States, and Federalist 10 (pp. A1-A37 in your text)

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