This example and identity the following for your company: Cover page – place the name of your company at the top, a logo or company image (cite source under image, not on reference page), and group members names. Company Overview – provide the mission statement and objectives for the company. How does the company utilize targeting and segmentation? SWOT Analysis – provide information for the company’s strengths, weaknesses, opportunities, and threats. Positioning Matrix – provide information related to the company and/or product positioning. Core Market Offering – provide information related to the product/service line as well as the value-added offerings provided by the company. Reference Page – create a list of references for all outside sources used following proper APA format. The subsequent elements shown on the example will be completed in the coming weeks. Requirements: Group members will divide the topics listed above equally among members. There should be a minimum of two paragraphs written for each of the topics with outside sources cited. Each group member will upload the link to the Google document below (have it open in a new window – refer to assignment 1.6 on the Orientation Page). In your submission, describe briefly what you contributed to the group’s work for this week. This is to be a group project, with every group member contributing to the project. You will receive individual grades for your personal contributions, so work diligently. NOTE: I will upload the example, and please just do the first 5 points. Company Overview SWOT Analysis Positioning Matrix Core Market Offering Brand Association & Brand Strategies
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