Case Analysis Assignment: Google and China

Google is a company that has long prided itself on being an ethical organization and being socially responsible. Yet Google’s actions in trying to provide search services to the people of China have run into many roadblocks and prompted much criticism.
For this written case analysis assignment, please read the following background case materials:
 Case study 21 in your textbook (Google’s dilemma in China) Open the following link for this case study:
http://ltang.people.ua.edu/uploads/1/6/6/9/16697670/02_google_case_study_chapter_2012.pdf
 Testimony of Google Executive (Elliott Schrage) before Congress in 2006)
 Google blog post: “A New Approach to China” (David Drummond, 2010)
 “Google Helps Chinese Avoid Censorship” (USA Today, 2012))
You do not need to do any additional research. Use just the four sources provided.
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* I will be attaching the three articles in the attached file.

Your paper should begin with a one-paragraph summary of what happened when Google entered the Chinese market with Google.cn in 2006 and what changed in 2010 and 2012.
Your paper should continue with an analysis of Google’s actions. It must address the following topics:
(1) Who were the four most important stakeholders that Google management needed to consider in their decision making about whether to expand into China? Explain why each is important and what their expectations were.
(2) From an ethical perspective, did Google make the right choice initially in 2006 – to launch Google.cn and censor the search results? Why or why not? Explain your reasoning. Be specific.
(3) From an ethical perspective, did Google make the right choice in withdrawing from the Chinese market in 2010? Why or why not? Explain your reasoning. Be specific.
(4) From an ethical perspective, did Google make the right choice in June 2012 – by adding a new feature to searches going through its Chinese-language site in Hong Kong? Why or why not? Explain your reasoning. Be specific.
(5) Was Google top management effective in communicating its China strategy to its stakeholders? Why or why not? Explain your reasoning. Be specific.
Be sure to use correct in-text APA citations for direct and indirect quotations. To do this, use the author’s name, year, and page number (where appropriate). For example: (Baker &Tang, 2013, p. 286).

Your paper should conclude by listing the four references in correct APA format. Here is what you should include:
Baker, J.S.& Tang, L., (2013), “Google’s Dilemma in China”. In S. May (Ed.) Case Studies in Organizational Communication: Ethical Perspectives and Practices (pp. 285-294). Thousand Oaks, CA: Sage.
Drummond, D. (January 12, 2010), “A New Approach to China,” Google corporate blog, retrieved from http://googleblog.blogspot.com/2010/01/new-approach-to-china.html
McDonald, J. (June 1, 2012), “Google Helps Chinese Avoid Censorship,” USA Today, retrieved from http://usatoday30.usatoday.com/tech/news/story/2012-06-01/google-china- censorship/55326416/1
Schrage, E. (February 15, 2006), Testimony of Google Inc. before the Subcommittee on Asia and the Pacific, and the Subcommittee on Africa, Global Human Rights, and International Operations, retrieved from http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html
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Your paper should be approximately 3-4 pages, double-spaced.
Your paper will be evaluated according to the quality and clarity of your responsiveness to the assignment requirements and questions. Your assignment will be evaluated according to your appropriate incorporation of specific case facts to support clearly stated and well reasoned conclusions. In addition, your paper should meet the standards of written English expected in a graduate course. Please review the course syllabus for additional guidance on this.

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HUMAN RIGHTS: ECHR KC, HRA KC, HRA (II) KC

b) Note the length of the testand the number of questions (30 questions / 60 minutes). If you have a study needs agreement which allows extra time this will be worked out for you. And will cover these topics:-
2 ECHR KC
3 HRA KC
4 HRA (II) KC
5 Margin of KC Appreciation
6 & 7 Freedom of Thought KC
8 &9 Right to Life VB
10 & 11 Freedom of Expression VB
12 KC The Media
13 & 14 VB Article 8
16 Torture VB
17 Right to Marry VB
18 HR developments
c) As the test randomises the order of the questions and the answers, each question makes sense as it stands.
d) You must complete the test in one go. There is no facility for you to re-enter the test once you have started.
e) Our advice is NOT to wait until the last minute to attempt your test.
f) The QMP test has a timer built in but you must ensure that you have an additional method of monitoring the time with you (e.g. a watch). Please note it is your responsibility to complete the test in time posted above as you would in an examination.
2. Copy the link given to you below for the test into Internet Explorer. DO NOT use any other browser as it will potentially alter the functionality of the test such as the timer.
http://www.qmp5c.herts.ac.uk/perception5/perception.php
3. We advise that it is safer to use a computer connected to the internet via a cable rather than WIFI in case the WIFI connection breaks in the middle of taking the test.
5. Once you have logged on you will see the test that you are due to take and the UH Law Familiarisation Test. You MUST take this familiarisation test before every summative test to check that your set up is working even if there is more than one test on the same day. We run reports on the system to extract your results; if you subsequently report problems with the test and have not engaged with the familiarisation test then no further investigation will be undertaken and you will not be eligible to have the test rescheduled.
6. Once you have clicked on start the test will remain open for the time specified by your module leader. You are responsible for ensuring you complete the test in the given time.
7. If you have a technical problem please either retry the test in the LRC or please contact. In the subject line insert QMP, send as high priority and include your name, ID number and QMP login. Only report a problem if it is to do with QMP and you have completed the familiarisation test.

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Formal Business Proposal Midterm

Long, Formal Business Report using an opinion survey that I polled concerning growing an instagram account. Secondary sources needed as well. Format based on Business Communication Process and Product by Guffey and Loewy.

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COUNTRY ANALYSIS REPORT: You are planning to expand your business internationally through FDI

COUNTRY ANALYSIS REPORT

Please analysis China

You are planning to expand your business internationally through FDI. Research, analyze and prepare a report on any one country that you find feasible to enter and invest in.
Use the following outline to analyze the different host environments that impact your business operations. Briefly explain what market entry strategy you think will work in this country and would you standardize or adapt your product mix in this country.

I. Summary (1 page, 7 pts)
Brief overview of the country � location, history, interesting places, people, events etc. What macro-segmentation criteria did you use to choose your country?

II. Environmental Analysis (2 pages, 18 pts)
a) Political � What type of government? Are there any signs of political risks? Are there any political signs or activities that favor your business? Is the country part of a trading bloc? Membership in WTO?
b) Economic � What is the economic system of your country? (capitalist, socialist, communist, mixed) What is the GDP of your country? Write about inflation, unemployment rates, currency and exchange rate against USD. Any trade barriers? How developed is the support infrastructure (example media, transportation, logistics, etc.)
c) Legal � What legal system does the country follow? Are there any legal issues that concern you? For example treatment of IPR violations.
d) Sociocultural � Briefly explain religion, language, values/ norms, and also demographic variables that would either favor or hinder your business operations.
e) Natural and technological environment � How does this favor or hinder your business operations?
f) Competitive analysis � Does competition exist in this country? Do they have first mover�s advantage? Have they blocked distribution channels? Any other competitive barriers?

III. Product Mix (3/4th page, 5 pts)
Based on your research, would you standardize or adapt the product? Give your reasons.

IV. Market Entry (3/4th page, 5 pts)
Based on your research, what market entry strategy is the best option for your country? Give your reasons.

V. Conclusion (1/2 page, 5 pts)
What is the rationale for FDI or launching your product in this country?

VI. Bibliography of Sources/ References (3 pts)

Instructions for Report
1. The paper must be typed. Organize each part of the paper exactly as it is outlined above. Use fonts Times New Roman 12 or Arial 11 with 1.5 spacing and 1 inch margins. (2 points)

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Planning career ( Report ): the concept of life long career management, based on theoretical models of employability and career development learning

The module will introduce students to the concept of life long career management, based on theoretical models of employability and career development learning. The syllabus will include self-awareness exercises (personality, interests, values, motivation, transferable skills analysis); opportunity awareness activities (where and how to look for graduate opportunities, the hidden jobs market and networking); careers research and decision making; job getting skills (including CVs and covering letters, on-line applications, using social media, interview techniques and assessment centres); and achieving success once in the workplace.

ASSESSMENT STRATEGY:
Students are required to capture the learning from each session in short pieces of reflective writing. Questions are provided at the end of each online session that will guide these reflections. These will then be utilised to create a final Personal Career Research Report which will be submitted for assessment. This report will detail aspects of self-awareness, such as personality, interests, values and motivation together with reflections on current knowledge, skills and attributes that will be of interest to potential employers. It will also identify some possible future careers and what has been learnt about successfully securing and retaining the graduate employment opportunities of their choice. The report should detail the full process of developing self-awareness, opportunity awareness, decision making and transition into the workplace (the four key areas of Career Development Learning). Students are given support in face-to-face workshops which will allow them to gain the most benefit from the online learning provision.

WORD LIMITS & MARK PENALTIES FOR WRITTEN ASSIGNMENTS:

Each written assignment set has a specified word limit attached to it. A word limit is used for the following reasons:

• It encourages clear and concise thought and expression.
• It ensures fairness as every student has the same number of words to express their ideas.

Most coursework assignments have word lengths specified. When a word length is stated you are allowed a 10% leeway on the length, e.g. if the word limit is 4000 then this effectively gives you a maximum of 4400 words. If this word length is exceeded the marker will stop reading and award the mark based on the work presented within the allowed word count. You must state the number of words you use on the front page of your assignment (the word count does not include the title page, reference list/bibliography and appendices; however in-text references are included
ASSIGNMENT BRIEF:-
‘Creative, expressive and reflective writing are well suited for helping individuals to explore and construct their career identities.’ (Lengelle & Meijers, 2014, p 54)
Assignment: You are required to submit a Personal Career Research Report (4000 words).
General guidelines on how to structure the report.
1. Title page (give your report a suitable title). Previous titles have included: Report on My Future Career Planning, A Detailed Investigation into my Person Profile and How I Can Achieve my Perfect Career and My Career in Accountancy.
You should also include your name, the date and the word count.

2. Contents page. List contents with the page numbers.

3. Introduction. There should be a paragraph that explains the report and what you are aiming to cover.

4. Findings. This is the main part of your report and should detail your learning throughout the module. You may use sub-headings as appropriate. As you have worked your way through this module you have been directed to complete activities, reflect on these and then write a short piece of reflective writing each week. You should utilise this reflective writing to complete the main part of the report. You may also need to refer to items filed in your PebblePad Asset Store. Approximately 1000 of the total word count should be included in relation to the research carried out for session 6.

5. Conclusions. Ensure that you draw all the threads of your reflections together and say what career related decisions you have been able to make.

6. Action Plan. You should also include details of what you plan to do next as a result of your learning on this module.

7. Reference List.

8. Appendices (if applicable).

Purpose of the assignment:-

This assignment is designed to give you the best opportunity to successfully enter your chosen career. If you are undecided about what you want to do, it will give you the opportunity to explore in some detail two or more possible careers for yourself. If you start the module completely decided about what you want to do, it will give you the opportunity to become an expert in this career so that you are well prepared for applications and interviews. It will also allow you to research a ‘Plan B’ in some detail, should your initial career plans not be achievable for one reason or another. Because we are all unique, your assignment will be different to everyone else’s but it must be something that is useful to you.

Content

You will complete all the interactive exercises online and then write about what the results mean for you. For example, if you discover you have a high Artistic score on the Holland test (session 2), you may want to explore some creative related careers. You will also need to include what you have learnt about securing graduate roles, including how to design and tailor a CV and complete application forms to a standard that will give you the best chance of gaining an interview. The questions provided at the end of each session should act as prompts to help you reflect on the activities and identify what you have learnt about yourself, the opportunities available to you and how to make the most of these.

Style

The assignment is designed to be of value and help to you. It is all about you, your self-discovery, your hopes, your needs and your plans for the future. As such it is personal to you and can be written in the first person (e.g. ‘I feel that’, or ‘I believe that’ or ‘I now need to’).

Referencing

Harvard referencing is preferred but it is acceptable to use other styles if these are more familiar to you. It is important that you are consistent throughout with the referencing style of your choice. The references used in each session are provided on the final slide if you need to include these in your report. You may also need to reference internet resources, books, and personal communications with professional contacts if these are included in your report.

Writing Reflectively�:
For the purposes of this module, in order to complete a successful assignment, you will need to:
Briefly describe the activities you experienced.
Reflect on the activities, what did you think/feel whilst you were engaged with them, what do you think/feel now? Importantly, what did you learn from the activities and how will you apply this learning to help you make decisions about the future or achieve your career goals?

How to pass this assignment (1)�
Complete all the online classes by working through all the suggested activities.
Use the reflection questions provided to really think through what you have learnt from each class, what this means to you and how you will use this learning.
Try to find links between the different sessions. Did something you learn in one session help you to understand something in one of the other sessions? Show us you can analyse and synthesise information.
�How to pass this assignment (2)�
Use all the information in the MIP, including the assessment criteria, to help you produce the assignment we are looking for.
Write approximately 4000 words.
Carefully check your spelling and grammar. Make sure it is well structured. Ensure you reference anybody else’s work and provide details in a reference list. It can sometimes be helpful to have somebody read through your work for you.
Submit your work in plenty of time (allow time for problems with technology).

How to produce a poor assignment�:-
Rush through the online classes and activities without giving them much thought or attention. (It will show in your writing.)
Only include descriptive accounts of the activities (no thoughts, feelings, identification or application of learning).
Don’t read the information provided in the MIP.
Be careless with presenting your work and/or include not enough or too many words.
Include content you have not written personally and don’t reference it.
Leave submission until the last minute, or worse, submit your work after the deadline.

Using the checklist provided go through your CV as objectively as you can and find areas for improvement.

Once you have made the improvements, save your amended CV in your Asset Store.


Reading List :-
Prospects.ac.uk – Graduate jobs, Postgrad study, Work Experience, Graduate Career Information

Employability Support – University of Central Lancashire

What color is your parachute?: a practical manual for job-hunters and career-changers – Richard Nelson Bolles 2013

Employability skills – David W. G. Hind, Stuart Moss 2005

Brilliant interview: what employers want to hear and how to say it – Ros Jay 2008

Personal, academic and career development in higher education: SOARing to success – Arti Kumar 2007 (electronic resource)

Module Materials :-
Week 1:
http://breeze01.uclan.ac.uk/p4r7jdmfz1h/
Week2:
http://breeze01.uclan.ac.uk/p1rg7penp7g/
week3:
http://breeze01.uclan.ac.uk/p2gz01s8zxn/
week4
http://breeze01.uclan.ac.uk/p7b0mc38u06/
week5
http://breeze01.uclan.ac.uk/p1ixy9h7vep/
week6
http://breeze01.uclan.ac.uk/p9fxqrcc59r/
week7
http://breeze01.uclan.ac.uk/p4fife4y7c7/
week8
http://breeze01.uclan.ac.uk/p1mublajsgw/
week9
http://breeze01.uclan.ac.uk/p5ygdepaxod/
week10
http://breeze01.uclan.ac.uk/p4cbkukw9fo/
week11
http://breeze01.uclan.ac.uk/p7y22x8wemj/

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Teaching and learning materials

This Assessment is about creating teaching & learning materials about WEEBLY.COM (an online tool that lets create free website), so I WILL create presentation tutorial for this explaining HOW TO CREATE A SIMPLE WEBSITE IN WEEBLY.COM and ONLINE QUIZ to assess an understanding of the tutorial by intended audience at the end of my presentation, so they can complete it and get the results straightaway.

So I WANT YOU TO WRITE A REPORT ON THEORETICAL DISCUSSION AND JUSTIFICATION for these teaching & learning materials, which are the presentation and online quiz. I will start to create these materials and will upload them to my account as soon as I finish, so to make sure that your theoretical discussion and justification are based on my presentation and online quiz. You have an idea of what my presentation and quiz are about, so you can start before I finish to create my learning materials and then when it will be available for you, you can compare it with your work, make some changes and finish it in time. I really need it to be about my presentation and quiz for creating website on WEEBLY.COM. Please mentionin this work what is my intended audience, you can write any audience that you want, but DISCUSS AND JUSTIFY it in your work!

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What Price Strategy does Apple use and why?

1. What Price Strategy does Apple use and why?

a. Explain how this will get them to a No. 1 or 2 watch seller
b. Is there a better pricing strategy to get to No. 1 or 2?
c. Can Apple get there or not? Why or why not?

Apple Watch Intro and Shipping— 4/24/15—Chapter 6 Reference—40pts
Essay should be 4-5 paragraphs with bullets (2 pages)

2. Explain how successful Tesla Motors is currently.

a. Please determine and state why?
b. If successful, list 3-4 strategies to keep it going
c. If NOT successful, explain 3-4 strategies you would implement and why?
Essay should be 3-4 paragraphs with bullets (1 pages )

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EU LAW: The conclusion of a majority of the Commission’s members is…that the case has been made out in principle for a UK Bill of Rights protecting everyone within the jurisdiction of the UK

“The conclusion of a majority of the Commission’s members is…that the case has been made out in principle for a UK Bill of Rights protecting everyone within the jurisdiction of the UK…this conclusion is put forward on the basis that such a Bill would incorporate and build on all of the UK’s obligations under the European Convention on Human Rights.”
Commission on a Bill of Rights (2012) A UK Bill of Rights? The Choice Before Us, Volume 1 http://www.justice.gov.uk/about/cbr (accessed 3 February 2014)
Explain how human rights are currently protected in the UK. Based on your explanation, discuss whether you agree with the views of the majority of the Commission concerning a UK Bill of Rights.
Advice on answering question 1
In answering question 1, we are looking for you to demonstrate that you have met the assessment criteria in the following ways:
Knowledge and understanding
You should show that you can explain how human rights are protected in the UK with reference to the relevant provisions of the Human Rights Act 1998, the European Convention on Human Rights and case law. You should also demonstrate an understanding of the form that a UK Bill of Rights could take.
Cognitive skills
You should show that you can analyse the protection given to human rights in the UK and the arguments for and against a UK Bill of Rights. You should then reach your own reasoned opinion, supported by a logical and coherent argument, on whether the case for a UK Bill of Rights is made.
W200 eTMA Guide 61 © The University of Law Limited 2014Practical and professional skills
You should show that you can find and organise relevant material dealing clearly and logically with the protection of human rights in the UK, using correct citations as necessary and providing an appropriate bibliography.
Key skills
You should set out your answer in a clear, coherent and logical manner which is easy to read and contains few grammatical errors.
QUESTION 2
“Article 101 of the Treaty on the Functioning of the European Union attempts to strike a balance between the need to allow businesses to strike bargains with each other, and the need to ensure that those arrangements do not act against the consumer’s interests.”
To what extent do you think that Article 101 and its supporting notices and regulations strike the correct balance between these two competing interests?
Advice on answering question 2
In this assignment, we are looking for you to demonstrate that you have met the assessment criteria in the following ways:
Knowledge and understanding
This question requires you to have a sound knowledge of Article 101, the way it works to prevent anti-competitive arrangements, and how its exceptions and exemptions create a balance so that freedom to trade in fair circumstances is not affected. You should ensure that you are familiar with the content of Units 26 and 27 before attempting it.
Cognitive skills
You may be familiar with the legislation but in order to do well you must analyse how it works and its impact on anti-competitive behaviour. You must show you can differentiate between the way it affects harmful activity, and the way it avoids hindering innocent commercial activity.
Practical and professional skills
Your essay should be cogent, well-structured, clear, and well-argued. It should strike a sensible balance and include a good conclusion.

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Decision Making for Marketers

For the full detail of the work check the attach and follow it please.
You are the marketing manager for Araminta Fashions Ltd. Your team have been asked to devise and evaluate a new marketing programme for the company. You have identified two possible projects and now need to prepare a presentation for the board of directors. Both projects would last four years before a new programme would be needed. The company’s cost of capital is 6% and payback is normally required within three years.

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Observations and evaluation of the event

The report must include not only your observations and evaluation of the event but also must include some article or piece of work by or concerning the speaker or the event.

1. “The Armenian Genocide” (2006, 60 minutes, Andrew Goldberg, director),

Armenian genocide

2. THE SHOP ON MAIN STREET (1965, 128 minutes, JÁn KadÁr, Elmar Klos, directors),

The Holocaust Award: Academy Award for Best Foreign Film in 1965.

Please try to watch these two video and write about these. Thanks!

• Do not use a separate sheet as a cover page.
• A bibliography (including Web-site URL’s) must follow the text immediately and NOT be placed on a separate page.
• The papers must inform the reader of the author’s sources of information and should use a consistent citation style (such as that of the American Anthropological Association, or the Chicago Manual of Style, etc.).
• Your name should appear single spaced in the upper right hand corner of the first page along with class designation, the assignment designation and the date of the assignment or of the event being reported.
• Pages must be numbered consecutively from the first page

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