Ethnographic: This relatively new direction in research uses methodologies and tools drawn from anthropology in an effort to provide marketers deeper insights about cultural trends

This discussion topic will center on the increasing use of ethnographic studies in marketing research.

This relatively new direction in research uses methodologies and tools drawn from anthropology in an effort to provide marketers deeper insights about cultural trends, attitudes, lifestyles and behaviors which influence adoption rates and buying decisions.

There is a great deal of writing on the topic. I have selected contemporary case from Harvard Business Review on this topic for your review. The case is called: Microsoft Office: Gaining Insight into the Life of a College Student (A & B). You can access it at:

Another article on the topic available through Ebscohost (Business Source Elite) is “Watch Me Now”, American Demographics, October 2002, by Alison Stein Wellner. You can search ebscohost for this article and retrieve it free of charge.

You will refer to the Microsoft case to answer the following questions:

a) What type of research is ethnographic research(Exploratory, Descriptive or Causal)?

b) What are the pros/cons, advantages/limitations on the different study tactics,(e.g. Day Diary, Tech Diary, One-on-One In-Depth Interview, Focus Groups), used in this study?

c) What key insights are derived from this study for Microsoft? What are the implications for Microsoft marketing strategies from these insights?

d) Assume the role of Research Analyst. What recommendations would you have for Microsoft stemming from this study?

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Articles to compare are Gridded Lives by Kate Brown and Why Study History by Jerry H. Bentley.

Environmental History Response Paper #2 (Comparing two essays by Historians)
Compare both of these articles (both attached) I also included some sample response papers as examples of how this assignment is intended to be done. The two articles to compare are Gridded Lives by Kate Brown and Why Study History by Jerry H. Bentley.

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compare articles African Rice in the Columbian Exchange by Judith Carney and Long Term History of Mountains by John Mathieu

Compare both of these articles (both in the course pack URL attached) I also included some sample response papers as examples of how this assignment is intended to be done.

The articles to compare are African Rice in the Columbian Exchange by Judith Carney and Long Term History of Mountains by John Mathieu.

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This assignment involves making a clear and logical international business proposition.

The Country one I have is Brazil.

Topic must be previously approved by the instructor before going ahead on the research. Students will explore the topic in reference to assigned countries. The Term Paper will be developed through a process of drafts that build on provided analysis and feedback.

The paper should be at least 5 pages (no more than 7), typed, double spaced, with a cover page, and a list of sources cited (your references).

In your paper, underline the thesis and put the main arguments in italics. Do keep in mind that in your paper as opposed to this example you do NOT say, “I think” or use any other personal pronoun (I or me)! The reader knows it is your opinion.

The final version will therefore be organized as follows:

Part I. COUNTRY BACKGROUND:
Name of the country:
Neighboring countries:
Territorial size of the country:
Size of the Population:
Type of Political System:
Who is the Prime Minister, President?
What political party is in power?
Derivation of the form of law: Common, civil, other.
How would you classify its economic system?
Major Natural Resources:
What major products are exported and to which countries?
What are the major imports and from which countries?
Member of what economic integration organizations:
Name of the currency:
Is it freely exchanged?

Suggested places to start: http://www.kidon.com/media-link/index.shtml , www.cia.gov/cia/publications/factbook & www.state.gov/www/issues/economic/country_reports.html

Part II. BUSINESS PROPOSITION: It is recommended to follow the following format:

It is a good opportunity for U.S. companies to ( export, invest, launch a product or service ) in (indicated the country that was assigned to you) because ( Indicate three reasons why).

-This is one I did for proposal.
Excellent opportunities exist for U.S. businesses to service in Brazil to expand Electronic Commerce because Latin America’s online population grew the fastest of any global region, 7th largest internet market globally, and even still grew up faster the average user of internet is lower than develop countries.

Part III. EVIDENCE: Outline three reasons and the evidence for your conclusion. Site your sources. Include in your evidence at least one article from a newspaper/media source in the country you have been assigned. Do not use the following sources for your local media source: AP, UPI, Financial Times, New York Times, WSJ (all editions), Deutsche Welle, Kyodo, Bloomberg, International Herald Tribune or CNN, unless you cannot find an English-language article and have your instructor’s approval. Critically evaluate the sources as to coverage and potential bias.

Suggested international newspaper directory websites: http://www.kidon.com/media-link/index.shtml , http://emedia1.mediainfo.com/emedia http://www.thepaperboy.com/welcome.htm1
(Your grade will be withheld unless the article is attached.)

Part IV: CONCLUSIONS: Show that your thesis has been proved.

The following are the key attributes that will be evaluated to grade your individual paper:
1. Clarity and persuasiveness.
2. Organization and coherence.
3. Support. (Evidence to support your recommendation)
4. Style (Choose the right words and uses an appropriate level of specificity)
5. Mechanics ( Spelling, punctuation and grammatical errors)
6. Timing (Deliver your assignments on time)

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Content analysis of an issue of a local, daily newspaper (e.g., The New York Times, The Star Ledger)

Brief summary and conclusions based on a content analysis of an issue of a local, daily newspaper (e.g., The New York Times, The Star Ledger).

Using the attached sample coding sheet, print several, blank copies and follow the directions as indicated here. Second, read all the news articles in the first section of the chosen day’s newspaper (don’t choose a Sunday edition) and complete a coding sheet for each article. Third, then using a blank coding sheet, tally up the articles into their categories and subcategories, deriving a total for how many front page/interior page articles there were that day; how many articles were about Politics, Business, etc.; how many articles were Positive, Neutral, Negative. Then write a brief summary and conclusion based on the content analysis of the newspaper.( I will upload a copy of the coding sheet.

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Economics – Budget deficit

Using an appropriate diagrammatical framework to model your answer, discuss the long term effects (in the key textbook Blanchard these are referred to as the “medium run” effects) of a policy aimed at cutting the budget deficit. In particular explain how this would change the composition of output of the economy? Briefly comment on if; recent changes in the macroeconomic monetary variables for the UK economy seem to fit in with your explanation for the question above?\

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Group sense making

Please watch this video first before you start (it won’t take long):

Then after that you need to complete 4 phases which are:

– Phase 1: After having watch the video by Alan Watts, contribute in this space the FEELINGS that you felt watching the video.

Note: we don’t need your opinions, just your FEELINGS.

– Phase 2: In this area, after having read around 20 of your classmates contributions to phase 1, COMPARE and CONTRAST your feelings with those of your classmates.

In a seperate paragraph, tell us WHAT IT MEANS to you.

– Phase 3: Show the Alan Watts video to someone else not in DYCEP, and ask them what they think it means.

Does their reply VALIDATE your thinking, or perhaps change your thinking?

-Phase 4: Having completed the first 3 phases, now just state if you notice any change in your thinking from before having watched the Alan Watts video till now.

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Thomas Aquinas on `Good and Evil`

Thomas Aquinas`s thoughts on good and evil. it needs to have argument. NOT just summarize his thoughts. it needs a thesis. You can change the topic based on subject. primary text MUST be used, and u can support your argument based on secondary sources (if u need too). it needs to have full bibliography with page numbers of the sources. prof. wants 2 pages summary/outline of the research paper before i submit the paper.

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Methods of reading: Explain what Bennett and Royle

Methods of reading: Explain what Bennett and Royle mean by the following assertion:
“The language of truth, language supposedly purified of figures and tropes, is simply language to which we have become so habituated that we no longer recognize it as figurative” (81).

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Use IS-LM model to analysis an newspaper article

Current Events Assignment 2
This assignment is designed to apply the knowledge you have gained thus far to a real-world situation and test your knowledge of the IS-LM model. This is an individual assignment; please do not work with others to prepare this assignment.
Instructions:
Find a newspaper article in a current issue of the Wall Street Journal, Globe & Mail, or Financial Post that discusses an economic event or problem which can be explained by the IS-LM model. Present the event/problem and analyze it using the IS-LM model.
Be sure to emphasize any open economy implications.
Length and Format:
Two pages: One page discussion of event/problem and one page analysis using IS-LM model.

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