Marketing Economics: Marketing Research Project Analysis

Marketing Research Project Analysis
My student ID ends 7. If your student ID ends in an odd number, you will work with survey 1 (AcadA); (the authors of the

survey can work with the data for their survey).

First, you need to personalize your data file. Download the data file and modify it in the following way. You will have to

delete the first x observations (rows), where x is the penultimate (second from the end) digit of your student number. So,

if your student number ends with 35, you should delete the first 3 rows. My number ends with 37. If the penultimate digit

of your ID is 0, do not delete any rows. You will have to follow the same procedure you used for HW2 to merge the survey

file and the data file in order to be able to run the clogit command in Stata.

You should produce a 2-4 page report that contains the econometric analysis of the data and the interpretation of the

results. It should start with a description of your task, summary stats, include the formulas for the regressions you are

running, the tables with the estimated coefficients (make them nice, not just copies of Stata output), the interpretation

of these coefficients, and your recommendations about how the business strategy should be adjusted based on these

interpretations. Please submit the excel file you used for your regressions with the report. For all questions related to

the marketing project proposal.
Survey 1 (AcadA): You are working for AcadA, a new online learning and tutoring platform where college students can learn

from other college students. The content providers will be students who have already received an A in the class they are

going to teach on AcadA. The AcadA courses will be based on a corresponding class at UCSD and contain various video,

audio, and text materials that will help students prepare for their university classes. Your job is to help AcadA with

pricing mechanism. You should analyze the willingness to pay for AcadA courses in comparison with major alternatives

(EconTutor and Self Studying). At a minimum, you should estimate a discrete choice utility function of different

alternatives that is based on choice dummies and price. You will get more credit as you incorporate various other

variables that were gathered, such as the easiness of the course, GPA, income, likelihood of taking AcadA and EConTutor

based on price or class satisfaction.

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Aristotle Nicomachean Ethics, translation, introduction and commentary by sarah broadie and christopher rowe

Present and defend your own definition of justice. In doing so, compare your position with the views on justice that Plato

presents, as well as Aristotle’s philosophy. You might consider taking a concrete situation (i.e., a moral problem or

political situation) as the basis for your discussion and then show how this situation gives rise to the definition that

you are defending.

• Analysis: (i) Take a stand! State and underline your thesis in the introduction of your paper and ensure that everything

in the body of the paper works to prove this thesis. This is a fairly short paper and so everything that is said must be

integral for what you are trying to prove. Be sure to proofread your essays carefully.
(ii) Be sure to define the key terms that you are using.
(iii) Do not simply state positions, but argue for why you think they are right. In other words, give reasons for why you

hold these positions.
(iv) Finally, be sure to consider opposing points of view to your own. That is, consider how someone might disagree with

your position, and then show why they would be wrong to do so.

**be sure to cite passages you quote directly. Please use standard footnoting and bibliographical/ works cited format.**
Source: Plato, G. M. A. Grube, and C. D. C. Reeve. Republic. Indianapolis: Hackett Pub., 1992. Print.

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The “Unlocking” Function of Research

• Form a compelling research question: one that hasn’t yet been posed, one that has been posed but is unresolved, or one that addresses a known issue but via a fresh lens
• Answer that question…
• …and in doing so, make sure the reader understands the significance of the answer (i.e. why bother writing this paper, and pursuing the question? Why does it matter?)

-please read the instruction i uploaded. for this paper, i hope you can write an argument relates to Communication since this is my major. you can either form an argument in response to an original question related to communication or form an argument in response to a question currently debated in Communication, both of them are ok for me.
-you have to comply all the requirements that professor mentions in the instruction: form a compelling research question; answer the question and make sure the reader understands the significance of the answer (i.e. why bother writing this paper, and pursuing the question? Why does it matter?)
-you have to use
At least three articles taken from academic journals published in the last ten years
• At least three articles taken from academic journals published in the last ten years
• At least one scholarly book published within the last fifteen years
• At least one other source of similar authority and insight
• At least one moment of primary analysis (where you are the primary interpreter of some text, case-study, or event; or, rather, where you have designed and implemented a study or experiment of your own design)please give me a proposal and bibliography before March 9th, i think this is enough time for you to do researches and complete them. thank you

this is a advanced writing class assignment therefore please write a high level paper.
this is not a traditional research paper. besides completing the research paper requirement, you also need to make this paper a high level writing class paper.
the paper should be N+1 which means you can not simply tell something that readers already knew, you have to provide

deep/different meanings/thoughts.
the whole paper should be connected which means each paragraph should relate to each other, you can not give me a paper that is completed by putting some independent mini essays together.
here are some crafts that i have learned in our class, you don’t have to use all of these crafts, but 1, 4,5 are required to be used.
1. acknowledging complexity, which means you need to give some counter arguments or some not 90 degree arguments. there are multiple possibilities for a question, and there are multiple factors that shape what is true. so in your paper, you can not just simply give your opinion.
2. differentiation: making distinctions, splitting hairs that are worth splitting.
3. Nonvel similarity: being a “matchmaker” for things with non-obvious but warranted, conceptual relevance.
4. reoccurrence of the thesis, you can not talk about the thesis in the first paragraph, the thesis should be appear through the whole paper.
5. giving facts/ evidence to support your argument. you can not say some scholars say… you need to give specific names.
if you do not understand them, please ask me so maybe i can explain to you or you can just google them so you can have a

better idea.

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How Bilinguals switch between two languages? (code-switching)

This is a literature review paper that connects bilingualism and psychology. I would like you to tackle both. I would also like to receive the abstract/intro as soon as possible. Few changes might occur after I receive the abstract/intro because this paper is for a very demanding professor.

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Business Integration Skills

This is a 4 Unit project in Business Integration that focuses on the airline industry. Each Unit builds on the next. The four units will need to be delivered in separate file. Scoring guides for each unit will be included.

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Individual Case Analysis-Panera Bread Company

You are to conduct a strategic audit of Panera Bread Company (Case 16) in your text.

Follow the guidelines for a strategic audit in Appendix 1.A, pages 32-39.
The rubric that your professor will use to grade your comprehensive case analysis can be found in the Resources section of this course and in the Appendix of this guide

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Maritime Economics: Explain why maritime Economics are different from normal Economics?

Explain why maritime Economics are different from normal Economics?
Intervention, Monopolies, Externalities, Indivisibility, Derived Demand, Supply and Demand (Shipping cycle, factors that

effect demand and supply) also social issues.

Intervention and monopolies
*Intervention
-Free Market
-Government subsidy
-State ownership
http://www.ukchamberofshipping.com/information/tonnage-tax/
http://www.maritimeuk.org/wp-content/uploads/2012/08/Maritime-UK-tonnage-tax.pdf

*Monopolies
-Ports: Space monopoly
-Large established Shipping companies

*Externalities
-Pollution
-Market failure and regulation
http://www.imo.org/OurWork/Environment/PollutionPrevention/AirPollution/Pages/Air-Pollution.aspx

*Accidents
Watch the video :
http://www.theguardian.com/world/video/2014/jul/14/costa-concordia-operation-wrecked-cruise-ship-refloated-video
Read the articles and discuss

*Security
How can you predict? How can you price it

*Indivisibilities
-Incapable of undergoing division.
-Read the article ;
Issue indivisibility and territorial claims*, Paul R. Hensel, Sara McLaughlin Mitchell

*Social issues
-Economic influences
-Political turbulence
-Cultural issues

*Derived Demand
-Where is demand driven from?
-What are the most popular commodities to be shipped?
-Supply chain and logistics are popular examples of a push and pull system

*Supply and Demand
Ports and Ships are two very different entities in the same market
*Shipping cycle, factors that effect demand and supply.

INSTRUCTION
REPORT FORMAT

Referencing from News articles, Journals and Books only- ( including web books, journals and news articles)

Stay in the word limit (1200)

Referencing should be Harvard style and coherent

May include a bibliography and can use as much references as you want.

Use sub headings and sections

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The True Story of Ah Q,” Lu Xun satirizes a mentality that, through self-deception, refuses to face reality

This paper separate into three part which have three stories. Each part need to be answer the question into a short essay.

The three stories are In “The True Story of Ah Q,” by Lu Xun; “The Golden Cangue” by Zhang Ailin; “Xiaoxiao’ by Shen

Congwen. According to the stories, there are three question to been answer in each short story.

Here is the instructions:

“Avoid plot summary. Make an argument and use concrete examples from relevant works to support your assertions or

opinions.
1. In “The True Story of Ah Q,” Lu Xun satirizes a mentality that, through self-deception, refuses to face reality and to

acknowledge inferiority. Illustrate how Ah Q employs self-therapy to turn his defeats into victories, and analyze how his

psychological state symbolizes the Chinese mentality of the time.
2. Describe how social, economical, cultural and biological forces are in conflict in Xiaoxiao’s marriage in Shen

Congwen’s story “Xiaoxiao.”
3. Analyze the character Ch’i-ch’iao in “The Golden Cangue”. In what way is she a victim of her social environment and to

what extent is that terrible experience responsible for turning her from being the victimized to the victimizer?”

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For or against body cameras

Minimum of (2) pages not including the title or reference page.
Introduction (what is the paper about)
Body- containing your topic and your findings about the pros and cons
Position you are supporting
How to modify/enhance your position for the future
Conclusion
APA Format (https://owl.english.purdue.edu/owl/resource/560/01/)
Double spaced
12 point font (Times New Roman)
Title page and reference page is REQUIRED but is not included in the 2 page minimum. In other words, your complete product

will be (4) pages.
At least (3) references, excluding our textbook (This is extremely important and plagiarism will not be tolerated or

deductions will occur.
Your paper will automatically filter through Turnitin.com. The maximum allowed percentage of similarity is 25%.
GRADING RUBIC

Written Communication (50 points)

Organization
Inadequate (10 points): There appears to be no organization of the essay’s contents.
Needs Improvement (15 points): Organization of the essay is difficult to follow, due to inadequate transitions and/or

rambling format.
Adequate (20 points): The essay can be easily followed. A combination of the following is apparent: Basic transitions are

used; a structured format is used.
Professional quality (25 points): The essay can be easily followed. A combination of the following is apparent: Effective

transitions are used; a professional format is used.
Mechanics and grammar
Inadequate (10 points): Sentences and paragraphs are difficult to read and understand due to poor grammar or mechanics
Needs improvement (15 points): The essay contains numerous grammatical and mechanical errors.
Adequate (20 points): The essay contains minimal grammatical or mechanical errors.
Professional quality (25 points): The essay is clear and concise and contains no grammatical or mechanical errors.
Content (50 points)

Correctness of facts
Inadequate (10 points): Most facts are wrong.
Needs improvement (15 points): Some facts are wrong.
Adequate (20 points): Technical details are generally correct.
Professional quality (25 points): All facts are correct, and the technical explanation is both concise and complete.
Completeness
Inadequate (10 points): Did not address some of the questions.
Needs improvement (15 points): Addressed the questions, but provided few details.
Adequate (20 points): Address the questions, but left out some details.
Professional quality (25 points): Addressed all questions completely.

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