Category: Essays

A Critical Analysis of Some Advertising
As already indicated above, the purpose of this assignment is to achieve that critical refocusing of your attention from the task of being a successful consumer to the work of analyzing, from a semiotic perspective, the way advertising seeks to inform and influence consumer feeling, thinking, understanding, and behavior. That is, you will be using a semiotic analysis to examine an ad, identifying its appeal to and its projection of beliefs in the consumer, thereby taking that critical half-step aside from the transaction which will enable you to understand better what it involves. That it may be your own response which can be examined in this way reveals the powerful advantage to be achieved in critical reflection. Again, a semiotic analysis would involve regarding the ad as a complex of signs to be interpreted for its significance or meaning in the context of a sign system. The essays assigned in this unit provide a broad source of observation and insight for you to draw on.

Choose an advertisement (or some group of ads you feel for your purposes can be usefully grouped) and, with attention to the salient details, interpret what is being communicated to the consumer. With reference to significant features of the ad(s), both images and copy (i.e., text), discuss how consumers are invited to see themselves, the world, and the options available to them. The character of this invitation should be articulated in terms of the beliefs or myths implied in the ad and thereby reaffirmed in the consciousness of its target audience.

If you feel you cannot find enough to say about one ad, you may choose several ads of some certain types allowing you to develop a thematic argument examining the way the ads agree or disagree in their conception of types of consumers, their lives and interests, the opportunities and challenges of modern life, or whatever. These ads may come from the print media (newspapers or magazines), radio, TV, or any mixture of the several media. If it is possible for you to send it or provide a link to it, it would be nice to be able to see a copy of the ad you are talking about. However, I am expecting your description of the salient features of the ad(s) to be clear enough for me to know what you are talking about even if I were not seeing the ad(s) for myself. (See the brief comments on Jack Solomon’s essay above.) Your conception of a semiotic analysis of the ads as complex signs should be informed by the general introduction to the textbook and the introductions to Chapters 1 and 2; and your analysis should make use of material from at least two of the five essays assigned in Chapter 2.

It will be much preferred if your inclusion of material from the critics is neither perfunctory nor clumsy (often the results of students sticking in something from the critics simply in order to satisfy the requirement that they include something from the critics). While you may find yourself choosing to examine ads unlike anything the critics discuss, a careful, thoughtful reading of the critics should equip you with a developing grasp of general principles either applicable or not, but in either case useful to define (if only by contrast) what you find at work in the material you examine. Again, your aim in this course is to become an active and thoughtful enough reader to then be able (as a writer) to enter as an informed participant into the discussions already underway in what you read.

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For this assignment I want you to consider your experience with the movies. This might involve giving an interpretation of a particular movie which you think must be significant or meaningful in some way you can work out and thereby discover. Or you may find yourself discussing (as several of the critics do) a particular image or archetypal pattern found and used variously in several movies. Since we are focusing especially on images of gender, and will do so most particularly in the next unit, you may wish to select a specific example of gender coding to explicate in a single movie or to trace through several similar or different movies. In that case, you may wish to read ahead in Chapter 5 if one or more of the essays there looks as though it may be of use to you here.

In any case, before you decide what to do, read through and reflect on the suggestions for thinking and writing projects listed under “Reading the Signs” after each of the essays. There are a number of suggestions which would make excellent paper topics and, again, since they often refer you to other essays in the text, they reveal how you may be able to write using the other essays. You should feel free to go back to critics in earlier chapters, or indeed to look ahead, for material you can use. As before, you should endeavor to bring into your text ideas or arguments from at least two of the published critics. And remember that you need to engage yourself with the central arguments of the critics you use. If you never do anything more than quote isolated observations of the critics, just sticking them into your text in order to be quoting something, you will only be going through the motions of thinking along with the critics.

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Analyse the internal environment of Procter & Gamble UK & Ireland and measure the level of congruence/harmony it displays with the external environment – ie the global knowledge economy.
Please, read these points carefully and accurately before start working on this academic report.
• First of all, this assignment is 3850 words report (at least) + 275 words (at least) Executive Summary. The total will be 4125 words.
• This assignment for postgraduate level (MSc Business and Management).
• The writer should understand the writing style and requirements in the UK universities.
• The writer should use at least 20 relevant references, please benefit from all uploaded files, articles and documents (about 32 documents).
• The writer should follow the Assessment Criteria for report accurately.
? The writer should add at least 5 appendices to support the report.
? The report title is: Analyse the internal environment of Procter & Gamble UK & Ireland and measure the level of congruence/harmony it displays with the external environment – ie the global knowledge economy.
? The task description: This assignment is based on the company (Procter & Gamble) http://www.pg.com/en_UK/ . To complete this task successfully you will need to:
? Consider structure, culture, and leadership in relation to whether they are likely to enable the long-term survival of the organization. In other words are the practices likely to deliver sustainable performance. Since we are operating in a global knowledge economy, the context in which the organization is operating must be taken into consideration. So, evaluation must assess whether current practices enable the organization to respond effectively to the factors driving a knowledge economy – capacity for learning, innovation, speedy decision-making, responsiveness to customers/ employees etc. Is it in a fit state to maximise opportunities for innovation and therefore enhance competitiveness.
? As a minimum you should access Procter & Gambles’ corporate web site: www.pg.com where a range of material can be found about their principles and values, their approach to leadership and its development as well as information about their corporate and global organizational structure and approach to sustainability.
? You must be selective in the use of the material – remember you need to create a critical discussion and should avoid being overly descriptive. Therefore, identify practice which illustrates a key point and evaluate whether the practice is useful, enhances the capability of the organization enabling it to prosper or perhaps falls short or is likely to create problems or issues for the organization either in the short or long term. Remember no organization is perfect. You must weave an argument utilising both practice and academic theory so the use of citations is critical. Failure to support your discussion with citations means that the statements are not justified and any conclusions reached are unsubstantiated. This results in a piece of work, which is descriptive rather than evaluative.
Please aware that:
? This is an Organizational Behaviour Assignment so please stay focussed on the subject matter covered in this unit.

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Part A: 50%
Analyze the following advertisement. To demonstrate your understanding of course materials, use at least two references from the required readings in your answer.

THIS IS THE LINK FOR THE ADS https://boingboing.net/2008/05/12/creepy-slacks-ad-fro.html

Text at bottom of advertisement: “Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash-wear blend of 65% Dacron and 35% rayon— incomparably wrinkle-resistant. About $12.95 at plush carpeted stores.

Part B: (50%)
Write an essay of approximately 1000-1500 words on one of the following topics. In your essay, refer to at
Least three sources from the required readings to support your arguments.
1. How do postmodern theories of society and culture influence feminist study of the intersecting issues of class, race, sexuality and gender? Use examples from television and film culture.
2. How are Fiske’s concepts of the audience related to feminist re-valuing of popular cultural art forms aimed at women audiences, such as romance novels and daytime dramas.
3. Van Zoonen explains feminist cultural studies of media as focusing on “what do women do with media” (see unit one). Describe a feminist cultural studies approach to one genre of television programming and demonstrate what women do with this genre.
4. Consider Press’s theory of post-feminism with regard to gender discourses involving heroism, violence and sexuality in television and romance novels.

List of the Required reading :

1. Laura Mulvey, “Visual Pleasure and Narrative Cinema”
2. Mary Ann Doane, “Film and Masquerade: Theorising the Female Spectator”
3. Jacqueline Bobo, “The Color Purple: Black Women as Cultural Readers.”
4. Jean Kilbourne, “Beauty and the Beast of Advertising.”
5. Laura J. Burlingame-Lee and Silvia Sara Canetto, “Narratives of Gender in Computer Advertisements.”
6. Joanne Morreale, “Television in the 1940s and 1950s;” “Television in the 1960s;” “Television in the 1970s;” “Television in the 1980s;” “Television in the 1990s and Beyond.”
7. Serafina Bathrick, “The Mary Tyler Moore Show: Women at Home and at Work”
8. Kathleen Rowe Karlyn, “Unruly Woman as Domestic Goddess”
9. Kristal Brent Zook, “Ralph Farquhar’s South Central and Pearl’s Place to Play: Why They failed Before Moesha Hit”
10. Jennifer Reed, “The Three Phases of Ellen: From Queer to Gay to Postgay.”
11. Julie D’Acci, “Defining Women: The Case of Cagney and Lacey”
12. Herman Gray, “The Politics of Representation in Network Television.”
13. Sue Thornham and Tony Purvis, “The End of Representation? Television Drama and Postmodernism.
14. Marilyn J. Matelski, “Introduction”
15. John Fiske, “Gendered Television: Femininity.”
16. Karen Lindsey, “Race, Sexuality and Class in Soapland.”
17. Cathy Leaker, “All My (Queer) Children: Disrupting Daytime Desire in Pine Valley.”
18. Deborah D. Rogers, “Daze of Our Lives: The Soap Opera as Feminine Text.”
19. Janice Radway, “Women Read the Romance: The Interaction of Text and Context.”
20. Laura Mulvey, “Visual Pleasure and Narrative Cinema”
21. Mary Ann Doane, “Film and Masquerade: Theorising the Female Spectator”
22. Jacqueline Bobo, “The Color Purple: Black Women as Cultural Readers.”

Want;
Show me the answer separately (PART A, PART B)
pls explain the topic as much as you can and include examples, quotations from the required reading and put “” and show me from where you take it such as …..”..”(…,..) AND rephrase sentences and show me from where you take it such as …..”..”(…,..)
Use simple words
The teacher really focusing on the grammar
All the references suppose to be from the required reading and I have put the list for them chose the one you want it DO NOT USE ANY OUTSIDE REFERENCES
for part A use 2 pages and 3 references
for part B use 4 pages 4 references

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When writing your comments, remember to think beyond the pilot itself and envision the series potential:

1) Does the writer have enough talent and experience to handle the show creatively?
2) Longevity – is the concept strong enough to have the potential to be a series? Could it run 10 episodes? 100 episodes?
3) Marketplace – is there an audience for this material?
4) How strong is the concept? Is it a serialized show or a procedural?
5) Package – are there any interesting or power attachments?

INTRODUCTION:

As a Story Analyst, your job is to read submitted material, synopsize the story, and objectively evaluate the property as a potential motion picture. The goal is clean, readable coverage that gets to the point. Synopses should be good, short fiction — a retelling of the story in present tense. Comments should make an argument for or against the material, and include both its strengths and its weaknesses. In addition, be sure to note the writing capabilities and potential demonstrated in a particular script even if the screenplay is weak.

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Motivation Letter
In summer 2015 I am going to graduate from the Russian state university of Oil and Gas, Faculty of International Energy Business, so in a few months I will complete my fourth year of the Bachelor degree. I have already successfully completed a number of general courses in Economic Statistics, Financial and Credit systems, Energy markets, Oil Logistics, Geology, Oil & Gas production and others. In the near future I am going to write a diploma work “Oil Terminals of Russia: trends and forecasts”. I am highly interested in commodity and energy trading and this scientific research will be a great experience for me.

Initially, I entered the Higher School of economics, however, during my first two years of study I realized that energy markets are much more interesting for me to observe, as it drives the World economy and plays the key role in human development. That’s why I decided to change my specialization to International Energy Business, where the focus was on oil and gas field, energy management and commodity finance.

A year ago I had a chance to work in Palmali Shipping group of companies as a sailor of Oil cargo tanker, where I gained unique experience in the process of shipping and logistics. After gathering practical knowledge from the inside, I was lucky to get an internship in Port Union Oil Export Ltd. as transportation and logistics manager. This attempt to start a career showed me the importance of advancing in my knowledge and developing professional skills.

My further step for becoming a specialist would be an admission to the Master of Arts program “International trading, commodity finance and shipping” at University of Geneva. I hope that studying for a postgraduate degree at University of Geneva will allow me to combine in the best possible way the quality of professional international education with the knowledge received at the Russian State University of Oil and Gas. Moreover, I truly believe that this period of education will be the best time of my life, spent among interesting, clever and competent people, learning from each other in a warm friendly atmosphere.

Reflecting on my future plans, after two years of studying and working I would like to continue my career in one of International trading companies which would allow me to receive highly skilled practical and theoretical knowledge for solving various arising problems. I will do my best to become an effective manager in the chosen sphere and to develop my skills within it.

In conclusion I must say that I would regard my being admitted to the graduate programme not only as a great honor but more as a high responsibility and obligation of hard work.

I thank you for your attention to my application and appreciate your consideration.

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Character Selected: Adrian Monk (played by Tony Shalhoub)

From the TV show Monk

Fictional Character Analysis

Purpose

In this activity, you will demonstrate your understanding of the basic theories and techniques of abnormal psychology (course learning outcome 3). The paper should be double-spaced, 12-font size, and written in APA format.

Pick a character from a favorite book (fiction) or from a favorite movie. Choose a character that you believe has a psychological disorder. Describe the character and his or her problems, using this discussion as a foundation for diagnosing the individual and planning a treatment program. Make your diagnosis using the DSM-V diagnosis classification.

Carefully take the reader through the steps you followed to decide on a diagnosis and a type of treatment (e.g., therapy, possible medication, referrals to other professionals). Describe any other recommendations you have, including assessments you would want completed to help accurately diagnose your character. Make sure you have plenty of information to support your diagnosis (i.e., clarify why the character meets the criteria according to the DSM-V).

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This is a business simulation entitled Columbus Custom Carpentry (CCC) and it will be used for a class called Compensation and Benefits Administration.

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intro + background (definition/thesis) + objective of research + possible solutions

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My essay must basically answer the question: Why does the danger of technological advancement keep appearing in mainstream culture and what does this suggest about society/us?
Must have:
– a complex (multi-part) thesis. formula must be 1/2 observation, 1/2 explanation
– must be specific
– no facts
– find four relevant, connected and specific examples that exist in the book Cat’s Cradle.
– 2 articles that could connect to the book Cat’s Cradle and connect to the examples

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