Category: Essays

Corporate Strategy

Programme Title: BSc [Hons] Business and Human Resource Management with Development (Level 6)

Details of the task
Task list:
Reflective Report and Group working
In groups of 4, each group member is required to write a formal report critically analysing one identified corporate strategy theory. [eg. Ansoff, Porter, Pestle etc]. The report will evaluate and summarise the model chosen, and reflect their individual analysis of its value to corporate strategy. The report should be 500 words in length (+ or – 10%). The four reports will be submitted together, as a single document of 2000 words (+ or – 10%).

The individual pieces should reflect upon your own understanding of strategic thinking and its link to corporate strategy.

Academic theory of corporate strategy should be applied and cited in Harvard referencing style [refer to academic skills handbook]

The above is the details of the task required. I have chosen PESTLE for my individual report which is 500 words (+ or – 10%) so the critical analysis of my individual assignment will be based on PESTLE. Also need to apply a business as an example when critically analysing PESTLE and the example should be SAMSUNG. Also apply e.g. graphs, charts etc where necessary.

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Two children, Sam and Jane Smith, ages 9 and 10, are murdered in their home. Next door live two children, Allen and Joyce Jones, ages 11 and 12, who were friends of the murdered children.

On the day the murders took place, and while the Jones children still were unaware of the murders, Jake Johnson, a reporter for KXYZ-TV, came to the door of the Joneses’ home. Johnson asks the younger Jones child if he can come in. The child says, “No.” Johnson steps inside the door, and opens the door wider so the camera operator, standing on the sidewalk, can shoot into the house.

With the camera rolling, Johnson asked the Jones children about the Smith family next door. Johnson knew that no adult was home in the Joneses’ house at the time. Johnson told Allen and Joyce that the Smiths’ mother had killed her children and then herself. The Jones children were visibly distraught. The television camera caught their horrified expressions. Johnson then continued interviewing Allen and Joyce about the Smith family, recording the interview on videotape.

During the interview, Joyce Jones revealed that her mother and the Smith children’s mother had been seeing the same psychiatrist “because they were unhappy and depressed.” This was true, although Ms. Sally Jones, Allen’s and Joyce’s mother, had told no one but her immediate family. Joyce also said that her mother would “cry her eyes out” when she heard about what happened to the Smiths. That portion of Joyce’s interview was not aired. Johnson did not interview nor see any other member of the Jones family, nor any member of the Smith family.

The tape was edited to a two-minute segment and run on KXYZ’s 10 p.m. news program. At the end of his report on the 10 p.m. news program, Johnson stated, “And by day’s end, Sally Jones wept uncontrollable tears.”

Sally Jones, for herself and her children, comes to you, as her attorney, and wants to sue KXYZ and Jake Johnson for every privacy tort possible.

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Please write a concise review of Antigone, produced by the Theatre Department at Northeastern. You may take into account elements of design (set, lights, sound, costumes), direction, acting, voice work, use of the stage, clarity of the story, and elements of time and movement.

Some questions to help you frame your ideas… Did the story make sense to you? Could you understand the language? Could you hear the actors? Did you believe them? Did anything surprise you? Were there times when your interest flagged and/or your attention wandered and why or why not? Did the director’s concept work? Did the set, lighting, sound and costume design support the telling of the story or was anything distracting? Which performances did you enjoy and why? Did any actors seem weak to you and why? Were the actors physically and vocally specific or general? What were the “rules of the world of the play?” Did this make sense? How did the company manage the passage of time on stage from scene to scene and in general? Were entrances and exits dynamic? Did you notice anything that connects to what we’ve been doing in class? How did the actors handle props/objects? And if anything stood out to you as being less than you expected, what would you have done as a director, designer or actor to fix it?

Essay should be carefully constructed, edited and proofread. If you are unfamiliar with the style of a theater review, please check the New York Times and Boston Globe for examples. As always, I suggest reading your work out loud as part of your editing process. And to write this in two pages will require a great deal of editing and structure. I’ll be grading you on the depth, clarity, and specificity of your thought as well as your accuracy and style. So write this as if you were submitting it in an advanced English class.

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Write a recommendation letter
as if you are my boss in the solar company, my previous boss is going to send the letter but he doens’t have the time to write it, on top of that, I want to have more control of what’s going to be in the letter(see attachment for my detailed accomplishment while working there. Please don’t just copy my own writing, summarized and extend a little bit. add some general stuff, like diligent, hardworking, lead by example things that’s common to a good sales manager)

This is the instruction from the program:
Recommendations Letter

Two letters of recommendation are required to be submitted online. Letters of recommendation allow the Admissions Committee to gauge your professional achievements and managerial potential. Your recommenders should provide specific observations and examples of your leadership, teamwork, analytical skills, and general likeability. We prefer at least one recommendation from a direct supervisor. Your second recommendation should be from someone who can comment on your leadership experience and abilities, professional expertise, and the value you have added to your organizations, or former instructors who can describe your ability to perform well in master’s-level courses. Start early to allow ample time for your recommender to complete this important piece of your application.

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This order consists of 3 tasks. Please note, these tasks are meant to be completed simultaneously, hence why I am ordering all 3 tasks together. You’ll notice that the directions are separate, however the information may cross over for each task. Attached to this order you’ll see the following attachments which are to be used for the 3 tasks:

Task 1:
-Directions for Task 1
-Grading evaluation form being used for Task 1
-Case Study to be referenced for Task 1

Task 2:
-Directions for Task 2
-Grading evaluation form being used for Task 2
-Case Study to be referenced for Task 2

Task 3:
-Directions for Task 3
-Grading evaluation form being used for Task 3
-Case Study to be referenced for Task 3 (this version of the case study for Task 3 contains 3 additional attachments).
-Case Study Attachement to be referenced – Accounting Security Policy.
-Case Study Attachement to be referenced – Data Secutiy Policy.
-Case Study Attachement to be referenced – Employer Security Policy.

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Assessment Title: Group Report – Marketing Planning: Situational Analysis, SWOT and Market Segmentation
Assessment Due date : 24th October, Friday midnight
Aligned to
Course Learning
Outcomes:
2. Apply marketing principles to analyse problems and propose
solutions;
3. Identify and explain the elements of a marketing plan;
5. Effectively communicate marketing knowledge in a written
context; and
6. Work collaboratively to challenge and develop ideas.
Purpose and Description The Situation Analysis is designed to assess students’
professional judgement in marketing analysis and reporting
and their capacity to work within a team.
Marketing Plans commence with a thorough current Situational
Analysis and a Market Segmentation Profile.
A marketing situation analysis presents both data and critique on
the current target market, product, distribution, competition and
the macro environment. It identifies marketing opportunities,
threats, strengths and weaknesses.10 | GSBS6005 / Marketing Management and Planning
Purpose and Description It is synthesized to identify the major strengths, weaknesses,
opportunities and threats (SWOT) facing the company / product
line and to highlight emerging issues
A segmentation profile is built to identify each segment that might
be targeted.
Groups of three to five (or as indicated by your lecturer) are
formed by mutual agreement with teaching staff (See Group
Work section 17).
Choose a company from a list below. It is entirely appropriate to
narrow your analysis to a product line where multiple products
exist.
• Woolworths Limited
• AMP Limited
• Telstra Corporation
• Brambles Limited
• Westpac Banking Corporation
Assessment Length 5000 words (+/- 10%)
(excludes executive summary, appendices and references)
Assessment Weighting 30%
Assessment Criteria 1. EXECUTIVE SUMMARY
Description: Summarises the whole report – is not an
introduction.
Weighting: 5%Note: Approx.150 words, not counted in word
count.
2. INTERNAL ANALYSIS
The Strengths & Weaknesses of the firm are developed from
this Internal analysis.
Description:
1. The company/product line overview.
The controllable elements inside the firm that influence how well
the firm operates. These include the firm’s technologies, physical
facilities, level of financial stability, its ability to differentiate/be
better than others with its current marketing strategies, its people
organization structure & culture and processes.
Weighting: 20%
3. EXTERNAL ANALYSIS
The Opportunities and Threats are developed from this
External analysis.
• Market Analysis
Description:
The total market identified; size and growth trends from past
years.
Weighting: 5%COURSE COORDINATOR: Nigel Bairstow | 11
Assessment Criteria
• External Competitor Analysis
Description:
Identify and describe up to 2 major competitors in terms of their
size, goals, market share, product quality & marketing strategies.
Weighting: 10%
• Macro environmental Analysis
Description:
PEST or PESTLE (Political, Economic, Social-cultural,
Technological, Legal and Environmental) Analysis. Brief
summary of broad trends that may bear on product line
Weighting: 15%
4. SWOT
Description:
Summarise the key issues using a SWOT table. Prioritise top
emerging issues with justifications. Sound application of
marketing theories to justify assertions.
Weighting: 20%
5. MARKET SEGMENTATION
Description:
Use four bases of segmentation (geographic, demographic,
Psychographic and Behavioural) to build a segmentation profile
of all segments that might be targeted.
Weighting: 20%
REPORT FORMAT
Description:
Suitable structure and headings; Format (12pt font, 1.5 spacing,
2.5cm margins); In text citations and reference list (APA Style);
Writing – clear, easily read; Language – spelling, grammar,
punctuation; Required length – 5000 words)
Weighting: 5%
TOTAL 100%
Referencing Style: NBS Students
The “Gold Guide” is designed to assist you to understand and
meeting academic requirements, by summarising important points
and providing website links. It gives you essential information on
the basics of academic writing and critical thinking, essay writing,
referencing, business reports, presentations and teamwork. The
referencing style in the “Gold Guide” is APA style which is the
Faculty standard for Business courses. An electronic copy of the
Gold Guide is available. 12 | GSBS6005 / Marketing Management and Planning
Feedback is provided: Feedback will be provided in the form of marks accessible via
Blackboard Grade Centre plus a completed copy of the
assessment criteria / feedback form.
Further feedback may be provided in one or a combination of the
following forms:
i. Verbally
ii. written and provided online
How to Submit: Electronic submission of assessment items is required via Turnitin.
Further Information will
be supplied:
The writing instructions and / or assessment rubrics, and
supplementary readings will be available on the Blackboard site.
The Self and Peer Assessment Resource Kit (SPARK) will be
used to evaluate individual group work contributions. See Group
Work section 17 for further information.

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You are appointed as the Chairman of the Emirates Airlines. The financial highlights for the year 2013-14 is available at the link below
http://content.emirates.com/downloads/ek/pdfs/report/annual_report_2014.pdf
Previous year Financial Statements are available in the below link
http://www.emirates.com/ae/english/about/investor_relations/investor_relations.aspx
Question No.1
As a Chairman how will you manage the Emirate Airlines for the year 2014-15 concerned with the acquisition, financing, and management of assets with some overall goal in mind? Explain, the various decisions you will make in the three major areas: the investment, financing, and asset management decisions.
Question No.2
As a Chairman you need to plan capital budgeting decision and the investment required for 2014 – 15 is 10 billion. Calculate the payback period, net present value and IRR by projecting the cash flow. The assumptions of how do you derived the cash flow and other factors should be explained clearly in the answer.

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Data Envelopment Analysis Coursework

“The module will be assessed 100% by an individual coursework, in which the students will analyse a case study and present their findings in a report.”
This document specifies the requirements you should follow in selecting an appropriate case study and how you should report your findings.
1 Selecting a Case Study
If you are wishing to obtain a mark of 60%+ (ie a first or 2i) you should select your own case study. However if your aspirations are lower and you are happy with a mark of 40% to 60% you are advised to consider the example case study.
If selecting your own case study, a self assessment task has been created where you can post the details about the case study you have are thinking of selecting.
The intention of this task is to allow you to receive feedback on the viability of your proposed case study and will enable me to provide advice as to issues you may need to consider and alternative sources of data.

In selecting a Case study you should consider the following:

1. Availability of suitable data
The data should be publicly available (ideally in electronic form) and ideally should have comparable information for more than one year. Data can come from multiple sources (see examples above). There will need to be data on both the resources used (inputs such as Number and/or cost of staff) and successful production (outputs for example revenue and or number of products sold)

2. Sufficient decision making units for comparisons
What constitutes a sufficient number will depend on the number of inputs and outputs in the DEA models you are using. For the purposes of the coursework you may have a small number of Decision Making Units (DMUs) as long as you consider their performance over several time periods (eg, 15-25 DMUs with 5 to10 years of annual data) or a larger dataset over a shorter period (eg 200 DMUs over two years of annual data).You should have more than one year’s data.

3. Personal interest
You will be spending a considerable amount of time analyzing the data and writing up your report so pick an area that interests you!

4. Ability to demonstrate understanding of the whole DEA module
Pick something which is quite rich in alternative data, so that you can compare alternative models of performance; perhaps where league tables or some other measure of performance is already used so you can compare you results with these. Having data for (mostly) the same DMUs over several years allows you to look at changes over time. You should consider some other groupings of the DMUs (say rural or urban, private or public ownership)

So do not jump to make a selection too quickly, first do some research to find out what data might be available. But also do not spend all your time choosing, you are best making your choice and sticking too it as long as data is available.

You are best writing the report as you go along, that way you can use the surgery sessions to get feedback on your progress. Some tips on where to start are available in blackboard.

There is also a second self and peer assessment task to ensure you have located some appropriate data and have looked at some simple DEA models and obtained feedback to ensure you are on the right track.

2 The Form and Content of the Report

The report that you hand in should be a report on the efficiency of the operations of your case study organization(s) for one of its stakeholders. You should not assume that the stakeholder understands the Data Envelopment Analysis technique and so will need to explain it to the reader (but should include technical details in an appendix). The following is intended as a possible outline for your report it also gives a guideline as to the number of words expected, some variation from this guideline is expected depending on your actual case study.

1. General introduction (250-750 words).
Here you introduce the operations you are studying and what good performance might mean for them. If there is already a method of performance measurement used you should discuss it.
2. Introduction to the Data Envelopment Analysis technique (500-1500 words).
Introduce DEA using simple model(s) that can be shown graphically, using real data from your case study. Show how DEA may be preferred to league tables, rating classifications or ratio measures for your case study organization(s).
3. Exploratory Data Analysis & Model Specification (250-750 words).
In this section you summarize what data is available and could be used in performance analysis. You then justify the inputs and outputs you are going to use in your DEA model(s), also whether input or output orientation is used.
4. Results of DEA analysis for at least one time period (1000-2000 words).
Discuss the targets for inefficient DMUs, and identify their efficient Peers. Compare the results with other methods of performance measurement.
5. Consideration of different groups and/or time periods (750-1500 words).
Here you can examine the Malmquist index (and its decomposition) to see how efficiency has changed over time. Statistics can also be examined to identify efficiency differences between groups of DMUs. Again it is worth using simple models that can be shown graphically to illustrate this (this may well be in addition to your actual models).
6. Overall Conclusions (150-300 words)
Summarize your results here.
7. Appendix
Either give the data here and also include output from the DEA software you have used.

 
3 Marking scheme

The marks are entirely on your final report so the peer and self assessment tasks are learning experiences which ensure that you know you are progressing. The final report is assessed on the following criteria.

Understanding of case study (20%)
The mark here based on your introduction and the specification of the DEA models, and to some extent the conclusions. Have you demonstrated you understand for your case study what constitutes good performance?

Understanding of Basic DEA technique (30%)
The mark here is based on the specification of your DEA models (do the inputs and outputs make sense), explanations of simple graphs of the limited DEA models for your case study and the interpretation of the computer output for more realistic DEA models for a single time period.

More advanced aspects of DEA (25%)
The marks here will depend on your case study but reward is given here for coping with technical difficulties in applying DEA (eg negative values and or restrictions on weights), and your analysis of changes over time and/or between groups as appropriate.

Use of statistical tests etc. (15%)
The marks here are based on the use of statistics as exploratory data analysis to determine sensible DEA models and for the use of statistics in examining the changes over time and/or between groups

Presentation, spelling, grammar etc. (10%)

Originality is also rewarded it will be difficult to attain very high marks if your case study is very close to an example which has been considered in detail in class.

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Imaging you and one of your Egyptian friends are siting in Tahrir Square in Cairo. You and your friend are having a conversation and talking about the revolution happened in Egypt. This essay is to create the conversation between you and your friend. The topic is the revolution in Egypt. You and your friend can talk about anything about the revolution in your conversation.

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1. What is wrong with this world?
2. What does your culture teach you about how to measure the good in your life?
3. How have we become a culture of “greed is good”?
4. What is the essential nature of humans?
5. How do societies differ when they are a society based on competition vs. cooperation?
6. What do I hope to contribute to this world?
7. Give 2 examples from the film of cooperation and democracy?
8. “We are because we belong” – what does the director mean by this quote?
9. “Critical thinking followed by action” – what does the director mean by this quote?
10. What is your understanding of heart math?
11. What does the director mean by the terms interconnectivity and co-creation?
12. “Love your neighbor as yourself” – In your life, where have you lived out this quote and
when have you ignored this quote?
13. According to the film, how does change come about?
14. How are you “the power of one”?
15. What is right with this world?

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