Category: Essays

Consumerism and Youth Culture

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This is a research paper that depends heavily on deep research and data mining maybe using bloomberg. Its an MBA level, please make sure its well written and analysis are well supported. and Numbers are well referenced. As for number of references you can do whatevery is necessary not only 10 as mentioned. The company’s name is Aeropostale. Analyze the industry based on the below requirements. Please remember to follow all the steps and fulfill all requirements and use the data asked.

An industry analysis of the industry(s) in which your selected firm competes must include empirical data for each trend analyzed. Frameworks that must be completed are: Strategic Group Map, Porter 5 Forces analysis and Driving Forces, for each industry and each region (same country proxies as previously detailed in macro-environment may be used for the industry analysis).

»Industry Overview
-Provide and interpret last 3 years of stats for the industry including annual industry sales, annual growth rate, industry ROI, ROE, ROA, number of firms, number of employees, and any other pertinent metrics
» Strategic Group Map
-Select the most pertinent distinguishing classifications (i.e. size, quality, breadth of products, number of outlets or markets, etc) to support analysis and the competitive clusters you define
-Identify NAICS code(s) and all major firms in the industry clustered by segment
-Provide a supporting table for these firms of annual sales and market share for each firm (1 map per industry/region)
»Five Forces Analysis of the Industry
-Rank each force from 1 to 10, with empirical data, analysis and logic provided to justify ranking
-Where 1 = very low intensity of that competitive force and 10 = maximum intensity of that competitive force. (i.e. lower number = less intense competitive force = higher profitability = more attractive industry)
»Rivalry or direct competitors
-Identify all major firms competing head to head (i.e. direct competitors; that segment from the Strategic Group Map in which your firm is located). Compare annual revenues and growth rate percentage over past 3 years, total assets in dollars, number of employees, number of outlets- locations, other pertinent metrics relative to your industry
-If the industry is concentrated with 2, 3 or 4 firms, provide the individual metrics for each firm e.g. ROA, ROI, EBITDA as % of sales, same store sales, revenues per employee & industry specific data.
»Threat of Entry
-Identify and analyze any barriers facing potential entrants including patents, government regulation, average capital investment needed to enter, presence of strong brand names amongst existing firms, economies of scale. Provide quantitative or empirical data when analyzing each barrier.
»Substitutes
-Identify and analyze the number and functionality or utility of substitutes available including the price-value relationship between the product and the substitute (i.e. Ottawa-Toronto return train ticket of $200 versus average cost of $100 to rent a car with space for 4 people).
-Substitute is a replacement good/service to meet a need; may not be in same industry (i.e. video conferencing substitutes for business travel).
»Power of Suppliers
-Identify the names of the major suppliers to the industry considering their annual revenues and assets, annual average growth rate to assess relative power.
-Identify whether supplier industry is concentrated or fragmented (i.e. less than 5 firms account for more than 50% of industry sales?). Are suppliers “price takers” or “price makers”?
»Power of Buyers: Customers and Consumers
-Analyze buyer power under both categories of customers (distributors or retailers) and consumers (final end buyer)
-Provide empirical support for whether Buyers-Customers are concentrated or fragmented; identify their aggregate number. Can Buyers-Customers threaten to backward integrate? Are there switching costs? Is the product a commodity which gives buyers more power as no differentiation with commodities except price?
»5 Forces Summary
-Provide a summary of the 5 forces with an overall numerical ranking (average of the 5 individual rankings). Which force(s) is (are) most important i.e. intense?
»Driving Forces
-The purpose of Driving Forces analysis is to transform Porter’s 5 forces model – which is a static snapshot at one moment in time– into a dynamic “video” of the industry measuring industry change over time.
-Identify and analyze those driving forces. Which competitive force is being affected by the driving force?

»Summary of Industry Analysis
-Provide an overall evaluation of industry attractiveness based on 5 forces analysis, industry growth rate, ROI, ROE and driving forces.
-Is the industry extremely attractive, moderately attractive, moderately unattractive, extremely unattractive and support your assessment.

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Swot analysis risk management plan

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Write a 800 to 1,400-word paper in which you analyze the rationale and purpose of the exclusionary rule and identify exceptions to the exclusionary rule. In your analysis, state the costs and benefits of the exclusionary rule, as well as alternative remedies to the rule. State your position on the exclusionary rule and provide support for your position.
Format your paper consistent with APA guidelines.

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Write a literature review on forensic science. To complete the paper, you will be required to locate and integrate 5 scholarly books or academic journal articles.
The following are the research questions:
1) History of forensic science
2) How forensic science entered criminal justice
3) Advantages and disadvantages of using forensic science in the court
4) Technology used in the forensic science
5) How is forensic science done involving firearms

Also, include an outline regarding the research paper. Example of an outline paper is provided below.

Make the Outline
1. Identify the topic. The topic of your paper is important. Try to sum up the point of your paper in one sentence or phrase. This will help your paper stay focused on the main point.
2. Identify the main categories. What main points will you cover? The introduction usually introduces all of your main points, then the rest of paper can be spent developing those points.
3. Create the first category. What is the first point you want to cover? If the paper centers around a complicated term, a definition is often a good place to start. For a paper about a particular theory, giving the general background on the theory can be a good place to begin.
4. Create subcategories. After you have the main point, create points under it that provide support for the main point. The number of categories that you use depends on the amount of information that you are going to cover; there is no right or wrong number to use.
By convention, each category consists of a minimum of two entries. If your first category is Roman numeral I, your outline must also have a category labeled roman numeral II; if you have a capital letter A under category I, you must also have a capital letter B. Whether you then go on to have capital letters C, D, E, etc., is up to you, depending on the amount of material you are going to cover.

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this class is about Gender representation in pop culture,and watch the view , write the summary
the view is : Race, Power, and American Sports (45 min.)

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Details:

Drawing upon various approaches, compare the role of management with the role of leadership in an organisation.

Describe and then compare the two roles and evaluate whether or not the roles are separate from each other within an organisation.

Sources:
Buchanan, David. A, and Huczynski, Andrezej. A. (2010), Organizational Behaviour, (Seventh Edition) Harlow: Pearson Education Limited. pp. 607-609; 612-619

www.guardian.co.uk

Thomson, Management themes Human relations relations theory

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The prompt is right here: How is Lawrence LeShaun’s argument that American’s love war reflected in “How to Tell a True War Story”? Show how the emotions and events portrayed in the work you chose reflect or contradict LeShaun’s premise.
The article by Ugo is from my library database we need to use an academic resource so i chose that one. If it doesn’t work at all then you can find one from your database if you want.

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Advertising Persuasive Analysis Assignment

Persuasive Analysis
The writing assignment will draw on several of the elements which involves analysis, synthesis, evaluation, and persuasion. Remember that when you are analyzing something, in this case advertisements, you break that something into its component parts and examine those parts and then evaluate how the parts make up the whole and then how effective that whole is.
You will think about how your ads are put together, what the different elements of the ads are, what visual techniques and words are used, and what the layout and design do. What is significant about what you find in your ads? In this particular assignment, you also then will analyze the advertisements using the concepts you find in Jib Fowles’ classic essay on advertising with the goal of trying to identify which appeals are strongest in the ads.
Finally, you will make a judgment about which ad would be most effective in reaching and influencing the target audience to which it is aimed. The strength of your argument and quality of your evidence should persuade your readers that your judgment is the correct one. So this assignment will lead to a more complex and multi-layered essay.

In this essay you will conduct a persuasive analysis of two contemporary print magazine advertisements for the same product to determine which advertisement is most effective and why. You might choose two ads for beer, or for shoes, or jeans, a particular food product, house paints, perfumes, cars, or whatever is most interesting to you, but not an ad for beer and an ad for dog food or an ad for a car and an ad for perfume. See the end of this assignment for the various steps and stages you will go through in doing this analysis.
Though the urge might be strong to choose ads you can find online, you must start with ads you find in an actual, physical, ink-on-paper, print magazine because of the need to ground the ads in their target audience. Once you locate ads in a print magazine and discover the target audience (see the paragraph after the next one), you may try to locate the exact ads online just for ease of including links to the ads instead of fussing with photographing or scanning your ads.
Draft will begin with a strong introduction. Follow one of the strategies for writing an effective introduction that we have discussed in class. Be sure to include a thesis statement.
Consider next the significance of where and when the ads appeared. In what magazines were the ads printed? Why might they have appeared when and where they did rather than some other time or place? Who might the target audiences be? What suggests this? (You will need to do some research to confirm your ideas about target audiences. Check the magazine’s homepage and look for information about a media kit, info for advertisers, demographics, or readership or Google the magazine’s name and the words “Media Kit” or “demographics”. Play around with the homepage until you find what you need to identify the age, gender, income, education, etc. of the average person who reads this magazine.) You need to be very specific about this and not just guess about who the target audience is. If you have trouble with this, please let me know.
Next analyze the layout or graphic design of the ads. What do the ads look like? What elements are present in them? Why do you suppose that the various elements of the ads are placed as they are? Are there people? Objects or props? Colors? Are the colors sharp or subdued? What is fore-grounded and back-grounded? What do the postures, positions, facial expressions and/or dress of the people or objects suggest? What about camera angle? What about the font or fonts chosen? What part is played by the use of light and shadow? Use the ideas from the Cohen essay (in the Lec. Docs.) and the Visual Analysis and Advertising documents in the Lecture Documents. Actually quote from Cohen in this section. What is significant about the elements of the layout and graphic design of your ads?
Next, examine the copy. See the checklist on p. 573 in Writing and Reading Across the Curriculum by Laurence Behrens & Leonard J. Rosen twelfth edition (ISBN-13: 978-0205885435
ISBN-10: 0205885438).
What do the ads say? Are there headlines? Body copy? Slogans? How big is the text? What color is it? How is the copy supposed to work to make you want to buy the products? Are the words primarily making a rational or an emotional appeal? Do the words in the ads make any promises, implied or explicit? Use the material from the Bovee essay to help you with this section. If there are few or no words, what might that mean? What is significant about the use of words in your ads? Actually quote from helpful sections of the Bovee essay in this section.
After all of this, discuss what all of your investigations point to as the major emotional appeals (see Fowles pp. 555-564) employed by the ads’ creators “to tug at our psychological shirtsleeves and slow us down long enough for a word or two about what is being sold” (Fowles 552). Offer proof to support your assertion that the appeals you have chosen are the dominant appeals in the ads. You will find this proof in what you discovered by examining the copy and layout. In this section, specifically connect your ads as often as you can to Fowles’ text by quoting from it. Though you may notice elements of more than one appeal at work in your ad, you should decide on one major appeal for each ad.
Finally, in your conclusion, based on all you have found, discuss which advertisement would be most effective for the target audiences you have identified and why. Use as much evidence as possible from our text and your analysis of the ads to back up your conclusion. Be sure to consider any problems with either of the ads that makes one or both less than effective. As you think about the ads’ effectiveness, consider what the ads seem to suggest or assume about gender roles, class or social status, age, ethnicity, social values, or self-identity. Are the suggestions and assumptions realistic? Why or why not? Do the ads create unrealistic expectations for people? Do the ads’ elements work as they should? What are the ads trying to get the viewer to do? Do they do an effective job of communicating to and motivating the viewer as part of a target audience? Which advertisement is best and why?

Paper needs to have an intro with a thesis, target info, a conclusion, and transitions between paragraphs.
Need work cited page with link to site or books.
Have to use Writing and reading Across the curriculum by Laurence Behrens & Leonard J. Rosen twelfth edition, for this paper for reference.

Essay should be 4 or so pages long, double-spaced in 12-point font. You should use (quote from) at least three sources (Cohen, Bovee, and Fowles) in your essay for EACH ad. Use the quotation sandwich method of incorporating sources into your essay and use in-text citations to acknowledge your source use. Be sure to include a works cited list.

Advertising Persuasive Analysis Peer Review Checklist
Introduction:
_____ The intro is interesting and inviting.
_____ The strategy the writer uses is______________.
_____ There is a clear thesis statement.
Initial Impressions:
_____ The writer tells which magazine each ad appeared in.
_____ The writer describes who the target audiences or readers (including gender, income, education, marital state, age, and other demographic facts) of the magazines might be based on specific evidence (from on-line magazine homepages or other resources) rather than just guessing.
_____The writer specifies where they got the info about the target audiences.
Layout:
_____The writer thoroughly discusses the important visual aspects of the ads including models, placement of elements, balance, unity, colors, etc.
_____The writer discusses the implications and significance of the elements of the two layouts.
_____The writer quotes from the Cohen essay and lecture notes to help with this.
Copy:
_____Writer fully notes and analyzes all the important words in the ads.
_____Writer fully discuss the importance and implications of the headlines, body copy, and slogans or absence thereof.
_____Writer quotes from the Bovee essay to help with this.
Fowles’ Appeals:
_____Writer has chosen one dominant emotional appeal for each of his/her ads.
_____Writer supports his/her choices for each dominant appeal by directly referring to Fowles’ essay (pp. 539-556), by quoting from it, and by giving specific examples from the ads that support the choices.
Source Use:
_____Each source use is cited by an MLA in-text citation.
_____There are no dropped quotations in the essay and writer has used the quotation sandwich method to incorporate sources into the text.
_____Writer has included a full and correct MLA works cited list.
_____Writer has quoted from three sources in this essay.
Conclusion/Effectiveness:
_____Writer chose one of his/her ads as most effective for the target audience.
_____Writer makes a strong and persuasive case to support his/her choice by referring to the target audiences, elements from the ads, and the sources.
_____Writer uses strong evidence to back up his/her conclusions.
_____Writer discusses problems, if any, with the ads that make one or both of the ads less than effective.
Mechanics:
_____Writer has carefully proofread essay to eliminate mechanical errors.
_____Essay is 4-5 pages long.

Lecture documents:

-Visual Analysis: What do you see and what does it mean?

Here are some factors to consider when you are trying to analyze a visual text such as the iconic ad from 1988 for Charlie perfume. You will need to be very observant and willing to experience what you see.
• Camera techniques: How far is the camera from the subject? Is the photo a close-up? Medium shot? Long shot? What difference does this make? How is the camera oriented in relation to the subject? In front? Behind? Looking up or down at the subject? Are the subjects in the photo looking at the camera or away somewhere (gaze motion)? Is the image crisp or blurred? Distorted or pure? Airbrushed?
• Composition of the image: What is actually in the image? Is it indoors? Outdoors? What objects are in the ad and what do they suggest? What people are in the image? What story seems to be being told about them? How are the people clothed? What are they doing? What are their facial expressions? What about their hair?

Here are some other tools to use when looking at an advertisement:
• Focal point – The spot where your eyes go immediately when viewing an image.
• Figure-ground contrast – The difference between what’s in the front (figure) vs. what’s in the back (ground). Is there a contrast here?
• Grouping – How are images in the ad grouped together? How are they related in space (proximity) or what is their relationship in size color, shape, and so on (similarity)?
• Color – The effects and symbolism of color varies from culture to culture. The brighter the color, the more powerful its effects. What do the colors in your ads symbolize in our culture?
• Lines – Lines provide a sense of movement in an image and create edges and outlines. Horizontal lines create a calm sense. Vertical lines suggest movement. Diagonal lines create stress. What lines do you see?

Ask these questions about your advertisements:

• What do you feel or experience when you look at your image?
• Where does your eye go and why?
• What are the key elements of the ad?
• What connections do you see among images that are grouped closely together?
• Are there elements in the image that are similar in color, texture, size, color?
• How do the colors in the ad color your response?
• Is there a story in the image?

Advertising
.project will be to do some visual analysis of advertisements and to synthesize your findings into a persuasive essay.
It is of vital importance today that we all become more visually literate. Even as people involved in an academic community which is heavily reliant on words and books, so much of what we take in each day comes not from written texts but from visual texts, those pictures and images that we see on iPods, television, movies, YouTube, billboards, sides of buses, and computer screens. We begin to make sense of what we see as young children, but we continue learning to see throughout our lives. Seeing is a physical process, but really looking, attending, and interpreting what you see is a very complex intellectual, social, and political process. In this project we will further that process as we look at advertising as our visual text.
Think about what you like and don’t like in advertising.
When has an ad influenced you to buy a product?
To what extent have images in an ad ever shaped any of your values, longings, or desires?
Definition of Advertising: Advertising is paid (not free), non-personal (not individual to individual or friend to friend) communication (some information is transferred) about an organization and its products, services, and ideas (it is not always a soft drink you are being asked to buy, but sometimes a philosophy) transmitted to a target audience (a specific group of people most likely to be influenced by the ad) usually to persuade (to change the way you think, act, believe, or spend your money) through a mass medium (some method – TV, radio, newspapers, magazines, computers, etc.) designed to reach a large number of people).
There are many different types of advertisements. Some ads promote a particular product or company/corporation. Some promote or denigrate a particular political candidate. Some are public service ads which encourage good behavior in the viewers.
An advertisement will make an emotional appeal and perhaps a rational one as well. The stronger the emotional or sub-conscious appeal, the better chance the ad has of breaking through our rational defenses to appeal directly to our fantasies of happiness, wealth, power, sexual fulfillment, youth, acceptance. It is perhaps the most pervasive and persuasive force in our culture.

need to read:
Elements of effective layout Dorothy Cohen
chp 13. Pages 681-684

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As a global HR specialist, what are the cross-cultural challenges you may face in attempting to use HR best practice as a performance intervention in a multinational context? Critically evaluate this question by drawing from the appropriate academic literatures to justify relevance and effectiveness of the HRM/OB tools under consideration.
Consider the following frame of reference
• Introduction (200 to 300 words)
The theoretical and changing HRM landscape – e.g., the move from Personnel Management to HRM/SHRM, models of HRM e.g., Soft/Hard, Best Fit, RBV and HR Best Practices.

• Performance management
Significance of HR best practices and organisational behaviour (OB) tools in assisting managers coping with cross-cultural challenges/dynamics within a MNC. Consider of the following HR best practices in Performance Management (what is the performance management? ,why the organisation use the performance management? and how to use performance management ex 360 feedback and BSC balance scorecard and when thy use that ex monthly or quarterly?)
• Assumptions underpinning the way in which HR best practices are being propagated within a MNC, particularly in different cross-cultural environments.

The influence of culture vis-a-vis the ‘enactment’ of HR best practices and the attendant OB theoretical tools in the management of individuals and the organisation – tease out the complexities, cultural tensions and mitigation associated with implementation of HR best practice in a MNC.

Conclusion 300 words

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